Board fundraising webinar(1)
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Board fundraising webinar(1)

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This slide presentation can be adapted by nonprofit development staff to use in orienting their board about fundraising.

This slide presentation can be adapted by nonprofit development staff to use in orienting their board about fundraising.

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Board fundraising webinar(1) Board fundraising webinar(1) Presentation Transcript

  • Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 1 Welcome to the Advocacy in Action Board Fundraising Webinar Apr. 18 from 8:30 to 9:30 p.m. ET Conference Call in: (703) 399-0855 Passcode: 901000 #
  • Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 2 “I may have mentioned that I’m on the national board of Advocacy in Action . . .”
  • Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 3 Webinar Agenda  Introduction  Three-part strategy: renew, recapture, recruit  Program accomplishments and highlights – see website, track e-alerts  Special campaigns/restricted funding  Tools and resources  Q and A
  • Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 4 Strategy No. 1 Thank current donors and renew/upgrade Sign up to make thank you calls. We received over 2,500 gifts in Dec. alone. We have a lot of thanking to do! Contact donors due for renewal or upgrade by personal email or letter (See sample call lists)
  • Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 5 Strategy No. 2 Recapture lapsed donors  Suggested solicitation process – email, phone, letter  Requires extra effort  Focus on join date  Focus on region  Offer alternatives for giving, such as special campaigns or restricted giving
  • Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 6 Strategy No. 3 Recruit New Donors/Activists • Colleagues • Friends (special Facebook page) • Current & Former classmates • Email contacts – Activist Growth Strategy • Other suggestions? Ask AinA for giving history if you need it. Or you can insert a disclaimer, such as Not sure if you’ve maintained your involvement in AinA but . . . OR You may have already given to AinA this year. If that’s the case, thank you for your support.
  • Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 7 Resources to Share with Donors Be comfortable talking about programs, recent accomplishments and current campaigns  “Top Ten” Priorities for 2012  Newsletters: printed and electronic  2011 Accomplishments: Year-End Video and Home Page Stories  Organizational information  www.actioninadvocacy.org
  • Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 8 When Asking for a Contribution 1. Justify the immediacy of your organization’s needs. 2. Communicate the impact the gift will have toward meeting needs. 3. Emphasize a variety of gift opportunities. 4. Do this all succinctly and directly. Keep it simple. 5. Convey sincerity and gratitude. 6. Be flexible in terms of payment schedules. 7. Consider different types of assets—not just cash. 8. Go with flow for what’s best for the donor’s circumstances.
  • Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 9 7 Reasons to Give to Action in Advocacy (Special thanks to Nancy Schwartz “Getting Attention”)
  • Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 10 SAMPLE EMAIL No. 1 (NEW PROSPECTS)
  • Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 11