This document summarizes a webinar on major gifts prospecting hosted by Blue Strike on February 12, 2015. The webinar featured Rebekah Kaithern, Director of Major Gifts at Salvation Army Eastern PA and Delaware, and was moderated by Mary Dillon Kerwin, President of Blue Strike. The webinar provided an overview of major gifts prospecting, including definitions of major gifts and key considerations for identifying potential donors. It also included a question and answer session and a list of additional resources on researching and cultivating individual donors.

1. Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015
MAJOR GIFTS PROSPECTING
Major Gifts Prospecting with Rebekah Kaithern
Join the webinar online: http://fuze.me/27787898
Toll Number: 201-479-4595
Enter the meeting number: 27787898
Participants will be muted during the presentation to
maintain good sound quality. If you have a comment or
question, please add it to the chat room.
Welcome to the webinar!

2. BLUE STRIKE
Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015

3. This webinar is designed to help
fundraising staff understand major gifts
prospecting.
WELCOME
Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015

4. MAJOR
GIFTS
PROSPECT-
ING
Webinar
February 12,
2015 at 3:00
pm ET (2:00
Central/12:00
pm Pacific)
Guest speaker
Rebekah Kaithern
Director of Major Gifts
Salvation Army Eastern PA
and Delaware
Moderator
Mary Dillon Kerwin
President
Blue Strike
Blue Strike Webinar: Major Gifts Prospecting, Feb.
12, 2015

5. Overview
Strategic advice and
recommendations
Q and A
Other resources
Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015
AGENDA

6. MAJOR GIFTS
PROSPECTING:
AN OVERVIEW

7. WHAT IS A MAJOR GIFT?
Philanthropy that is directed by an
individual
No set dollar amount
Represent a personal connection
between the donor and your
organization
Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015

8. Financial capacity meets
philanthropic intent and is
combined with a commitment
to your mission

9. TWO PRIMARY CONSIDERATIONS
What do you have?
What do you need?

10. WHAT DO YOU HAVE?
Mission
Existing donors
Board members
Staff
Lowest hanging fruit

11. WHAT DO YOU NEED?
Mission
Capital needs
Programmatic needs
Growth

12. Q & A
Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015

13. Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015
Q. PRACTICAL TIPS
Can you give us a
few practical tips
for identifying
gift potential?

14. Any suggestions
for those
difficult
solicitation
conversations?
Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015
Q. CONVERSATIONS

15. Blue Strike Webinar: Major Gifts Prospecting, Feb.
12, 2015
MORE QUESTIONS

16. OTHER RESOURCES
Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015

17. Foundation Center 5 regional offices and 470
Funding Information Network locations
How can I learn about researching and cultivating
individual donors? GrantSpace, Foundation Center
Donor Tools: 7 Tools for Creating a Prospect Profile
Marc Pittman March 11, 2014 Fundraising Coach
Take Your Major Donor Prospecting to Warp Speed
with Analytics npENGAGE March 12, 2013
Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015
OTHER RESOURCES

18. Toward a Predictive Model for Fundraising
Friday, March 06, 2015 at 01:30 PM CT
NTEN Nonprofit Technology Conference in Austin,
TX
Grassroots Organizing, Membership, and
Fundraising
Wednesday, April 22, 2015 at 03:30 PM ET
With Alexandra Thebert, Executive Director of Save
the Wild U.P. in Marquette, Michigan
BLUE STRIKE WEBINARS AND
WORKSHOPS
Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015

19. BLUE
STRIKE
INSPIRING
SUPPORT FOR
CIVIC
ENGAGEMENT
Blue Strike Webinar: Major Gifts Prospecting, Feb.
12, 2015

20. Thank you for
joining today!
Mary Dillon Kerwin
President, Blue Strike
Check out our other slide shows at
http://www.bluestrike.org/resources
Blue Strike Webinar: Major Gifts Prospecting, Feb. 12, 2015
BLUESTRIKE.ORG