Blue strike webinar charity watchdogs managing your organization's profile and ranking - june 24, 2014v2

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Charity watchdogs evaluate thousands of nonprofit organizations every year. Their ratings influence donors' giving decisions and have an impact on an organization’s brand. Nonprofit executives, …

Charity watchdogs evaluate thousands of nonprofit organizations every year. Their ratings influence donors' giving decisions and have an impact on an organization’s brand. Nonprofit executives, especially development directors, should carefully manage their organization’s profiles and pay close attention to their ratings. Check out these slides for ideas on how to gain the upper hand in the watchdog game.

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  • 1. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 CHARITY WATCHDOGS: MANAGING YOUR PROFILE AND RATINGS Join the webinar online. Go to http://fuze.me/23907019 Enter the meeting number: 23907019 To join from a phone: +1-201-479-4595 Participants will be muted during the presentation to maintain good sound quality. If you have a comment or question raise your flag and you will be unmuted. Thanks and welcome to the webinar!
  • 2. CHARITY WATCHDOGS Managing Your Organization’s Profile and Ratings BLUE STRIKE
  • 3.  This is a 45-minute webinar to help organizations manage their profile and ratings with charity watchdogs groups.  It has been developed for organizations engaged in advocacy, civic engagement, policy work, and public interest law.  The information and call to action are intended for fundraising staff and executive directors. WELCOME Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 4. INSPIRING SUPPORT FOR CIVIC ENGAGEMENT BLUE STRIKE Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 5. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 6. Today, we will cover: Section 1: Who are the watchdogs? Section 2: Why do they matter? Section 3: Three steps to improve your ratings. We will wrap up by 2:00 PM. AGENDA Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 7. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 CHARITY WATCHDOGS Who are they?SECTION 1:
  • 8. The top four:  Better Business Bureau Wise Giving Alliance  Charity Navigator  CharityWatch (a.k.a American Institute for Philanthropy)  Guidestar Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 WHO ARE THEY?
  • 9. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 10. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 11. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 12. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 13. Guidestar has added new levels of transparency and seals. More changes are coming. Charity Navigator has begun adding impact measures to its profiles. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 CHANGE IS AFOOT
  • 14. CHARITY WATCHDOGS Why are they important? Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 SECTION 2:
  • 15. Donors, foundations, corporations, and the media consult these sites for objective information about your organization. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 WHY ARE THEY IMPORTANT?
  • 16. About one-quarter of people do some kind of research before deciding to give. Association of Fundraising Professionals Hope Consulting (2010) Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 DONORS LOOK UP YOUR PROFILE
  • 17. A higher rating has been shown to translate into higher revenue. Lower ratings may discourage people from giving to you. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 DONORS MAKE GIVING DECISIONS BASED ON RATINGS
  • 18. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 RESEARCH ON RATING IMPACT Brown, Meer, Williams (2014) found “evidence that subjects' choice of charity is impacted by third-party evaluations.” Social Distance and Quality Ratings in Charity Choice Grant (2010) estimates “that one more star increases contributions by 3 to 8%. The Response to Third-party Rating: The Effects on Charitable Giving. Chhaochhari and Ghosh(2008) found that charities with the highest ratings received 16 percent more charitable donations than those with the lowest ratings.
  • 19. You don’t have time to explain a bad rating to everyone. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 THEY AFFECT YOUR BRAND
  • 20. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 THEY IMPACT MORALE Your staff and volunteers deserve recognition for the good work they do. Your brand should reflect your commitment to your mission.
  • 21. How to improve your ratings SECTION 3: Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 22. #1: Pay attention to how you spend money and how you count the money you spend. #2: Hire an auditor who understands the ins- and-outs of the charity watchdog game. #3: Educate your board and staff about the importance of ratings and profiles. CALL TO ACTION Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 23. Pay attention to how you spend money and how you count the money you spend. ACTION #1: SPENDING Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 24. Take a hard look at your spending. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 REVIEW SPENDING
  • 25. Check out Blue Strike tips for reducing overhead. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 REDUCE OVERHEAD
  • 26. Make sure you’re not putting program expenses into administration and fundraising. ALLOCATE CAREFULLY Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 27. Revenue Contribu tions 65% Foundati ons 15% Planned Gifts 13% Other 7% Expenses Program 84% Fundraisi ng 8% Administr ation 8% Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 GOOD LOOKING PIE CHARTS
  • 28. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 UNION OF CONCERNED SCIENTISTS
  • 29. Hire an auditor who understands the ins-and- outs of the charity watchdog game. ACTION #2: AUDITOR Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 30. IRS FORM 990 Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 31. WOMEN’S RESOURCE CENTER OF MONROE COUNTY Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 32. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 FINANCIAL STATEMENTS Year end financials Audit IRS 990
  • 33. The audit’s functional expense statement informs your expense sheet on the 990. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 IRS 990 PART IX PAGE 10
  • 34. Leave time for back and forth with the auditor. Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 REVIEW DRAFT OF AUDIT
  • 35. Educate your board and staff about the importance of ratings and profiles Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 ACTION #3: BOARD & STAFF
  • 36.  Put it on board agenda.  Explain the basics.  Show comparisons. ACTION #3: BOARD & STAFF Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 37. Establish audit committee Pass needed policies Pay attention to executive compensation Review 990 BOARD GOVERNANCE AND OVERSIGHT Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 38. Accountability and Transparency Measures Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 CHARITY NAVIGATOR
  • 39. Accountability and Transparency Measures Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 CHARITY NAVIGATOR
  • 40. BOARD SOURCE TEMPLATES Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 41. BETTER BUSINESS BUREAU FORM Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 42. Assign a staff person to update profiles and monitor changes to the ratings systems. ASSIGN STAFF Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 43. Deal directly with the staff at the watchdogs. They are sensitive to criticism. TAME THE WATCHDOGS Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 44. Make sure your materials accurately describe your accomplishments and activities. MATERIALS MATCH YOUR WORK Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 45. #1: Pay attention to how you spend money and how you count the money you spend. #2: Hire an auditor who understands the ins- and-outs of the charity watchdog game. #3: Educate your board and staff about the importance of ratings and profiles. YOUR CALL TO ACTION Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 46. Resources Research Articles ADDITIONAL RESOURCES Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014
  • 47. Internal Revenue Service http://www.irs.gov/instructions/i990/ar03.html Venable Law https://www.youtube.com/channel/UCTrOm1a4P2U e00TA3hCl3xQ Board Source https://www.boardsource.org/eweb/dynamicpage.as px?webcode=BDSOnlineStoreLanding Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 RESOURCES FOR IMPROVING YOUR RATING
  • 48. Social Distance and Quality Ratings in Charity Choice, Alexander Brown May 2014 http://econweb.tamu.edu/jmeer/Brown_Meer_Willi ams_Charity_Choice.pdf The Response to Third-Party Ratings, Laura Ellyn Grant 2010 http://www2.bren.ucsb.edu/~lgrant/grant_jmp_F20 10.pdf Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 RESEARCH
  • 49. Charity Rater Part I: Charting the Bad and the Bad http://www.blueavocado.org/content/charity-raters- part-i-charting-bad-and-bad Charity Rater Part II: Managing Your Ratings by Blue Avocado http://www.blueavocado.org/content/charity-raters- part-ii-managing-your-rating Stanford Social Innovation Review http://www.ssireview.org/articles/entry/the_ratings_ga me Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 MORE ABOUT THE WATCHDOGS
  • 50. INSPIRING SUPPORT FOR CIVIC ENGAGEMENT Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 BLUE STRIKE
  • 51. Five Simple Ways to Upgrade Your Donors Tuesday, July 29, 2014 at 01:15 PM Benchmark Studies: Which ones are most relevant for advocacy groups? Tuesday, August 26, 2014 at 01:15 PM Year End Boot Camp Tuesday, September 30, 2014 at 01:15 PM Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 UPCOMING BLUE STRIKE WEBINARS
  • 52. Raising Money for Advocacy: How it's different Tuesday, October 28, 2014 at 01:15 PM Board Engagement for Year End Tuesday, November 25, 2014 at 01:15 PM It's Almost New Year's Eve: Do you know where your donors are? Tuesday, December 30, 2014 at 01:15 PM Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 MORE UPCOMING BLUE STRIKE WEBINARS
  • 53. Thank you for participating today! From Mary Dillon Kerwin President of Blue Strike Check out our other slide shows at http://www.bluestrike.org/resources Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 BLUESTRIKE.ORG
  • 54. THANK YOU! Blue Strike Webinar: Charity Watchdogs: Managing Your Organization's Profile and Rating - June 24, 2014 BLUESTRIKE.ORG