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Design Your Own Future

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  • 1. Design your own future. www.DecoratingDen.com
  • 2. Find your passion and live your dreams W hat is your passion? Is it beautiful homes? Sumptuous fabrics? Breathtaking colors? Do you long for creative challenges? Personal freedom? Satisfying work? If these things speak to you, we would like you to speak to us! We are INTERIORS by Decorating Den, the world’s premier franchisor of independently owned interior decorating businesses. We offer you the opportunity to work in a highly creative environment while doing something you truly enjoy – making other people’s homes more beautiful! In fact, our business owners rank personal enjoyment as one of INTERIORS by Decorating Den's major benefits. They love the stimulating challenges and the constant variety that interior decorating offers. They love the flexibility and independence of running their own businesses. And they love the quality of life that comes from living their dreams. We encourage you to do what you love and love what you do. Find your passion quot;Ask yourself, what is your in life, and pursue it! passion? You must really love quot;Running an independent this business -- it is filled with franchise makes me hard work, but it offers the independent - as opposed to greatest rewards!quot; – working as a decorator for a design firm or retail store. My calendar is my own!“ Franchise partners: Bonnie Pressley Barbara Elliot & Jennifer Franchisee, Texas Ward-Woods, Georgia
  • 3. A BEAUTIFUL ROOM HAS BALANCE AND HARMONY. SO DOES A BEAUTIFUL LIFE. quot;I love the flexibility to run the business as I quot;I get to be a wife and a The most satisfying life is carefully see fit for my area; being involved in all mother and I also get to be designed to create balance and harmony. It aspects of the business, like marketing, sales a business person, which allows the flexibility to do the activities you management; the ability to call and talk to makes me feel whole.quot;— anyone at IDD headquarters from the value and provides opportunities to use the Chairman on down and ... using both sides of talents you possess. It's a life that does not my brain!“ Franchisee: require you to choose between work and Jan Bromberek, Illinois Jeanne Grier family, but allows you to fully enjoy both. Franchisee, Ontario As an INTERIORS by Decorating Den business owner, you can take charge of your life, set your own hours and establish your own goals. You can be an independent business owner, yet benefit from the experience, support and tools of a widely respected organization. As an INTERIORS by Decorating Den professional, you are in business for yourself, not by yourself! You can do more than have a good job. You can design a great life!
  • 4. INTERIORS BY DECORATING DEN IS CUSTOM DESIGNED TO SATISFY YOU AND YOUR CLIENTS Since 1969, INTERIORS by Decorating Den has grown to become the world's premier interior decorating franchisor, and a leader in the home furnishings industry. What's the reason for this growth? We offer a unique concept that meets the needs both of our business owners and of their decorating clients-- in-home consulting and shopping. Business owners bring thousands of samples from top brand name manufacturers directly to client homes and offices in our exclusive ColorVan®. This mobile interior design showroom concept gives owners the ability to sell an extensive selection of home furnishings without the restrictions and expense of a retail location. It offers clients, many of whom are busy two-career couples, the time-saving convenience of shopping right in their own homes. Join the hundreds of people who decided to take charge of their lives and pursue their dreams by becoming independent business owners in the U.S., and Canada. They enjoy the satisfaction of having flexible lifestyles while serving the custom decorating needs of thousands of satisfied clients each year. How ever you look at it, INTERIORS by Decorating Den adds up to a beautifully designed business. Business owners bring thousands of samples from top brand name manufacturers directly to client homes and offices in our exclusive ColorVan®. Mobile interior design showroom concept Thousands of samples from top brand name manufacturers directly to client homes and offices
  • 5. TRAINING & EDUCATION Our training program is widely recognized as one of the best available for interior decorators. When you become an INTERIORS by Decorating Den business owner, you will begin with a 45-day home study preparation program. It introduces the basics of interior design principles, home furnishings, product knowledge, sales and marketing strategies, and business management skills. Comprehensive two-week training session at lifestyle university in our New business owners attend our Professional corporate headquarters. Decorating and Sales School, a comprehensive two- week classroom training session. PDSS is conducted at Lifestyle University in our corporate headquarters in Easton, Maryland. Here we truly get to know each other. Our business is a people business: meeting, interacting, sharing and serving. You will work with your customers in the same way we work with you. In addition, lifetime training is available to all quot;We knew we could be good INTERIORS by Decorating Den business owners. This business partners because our ongoing training program is designed to give updates on personalities and skills complement new products and trends, and includes follow-up each other. INTERIORS by Decorating Den completed the Directions sessions and regional meetings. Sketching, package. The terrific training, In-Home Sales, Lifestyle Design, Furniture and the supplier account set-up and Executive Franchise Program are a few classes held at marketing plan allowed us to our annual conferences and national training events. As accomplish in weeks what would a result, our business owners possess the latest product have taken years on our own.quot;— and design knowledge to share with their clients. Franchise partners: Marisa Lupo & Luisa Maringola, Canada OUR COMPREHENSIVE TRAINING TURNS NATURAL TALENT INTO PROFESSIONAL REWARDS. Do you have a quot;natural flairquot; for color and design? Do friends and family ask you for your decorating advice? INTERIORS by Decorating Den can help you expand these abilities to include the knowledge and skills required for an exciting decorating business.
  • 6. ADVERTISING & PUBLIC RELATIONS Through our exclusive Sync Interactive program, business owners access, customize and order all of their local advertising on-line. Every month, advertising materials are updated, including local newspaper ads and direct mail targeted to prime customers in your exclusive marketing territory. you will also benefit from our national advertising program including Yellow Pages, TV commercials, and print ads and articles in top publications such as: • Woman's Day • Better Homes and Gardens • Traditional Home • Good Housekeeping • Southern Living • Metropolitan Home • House Beautiful • Canadian House and Home Our Public Relations Department builds our national brand awareness through television and the publication of feature stories and articles about INTERIORS by Decorating Den. For example, our Dream Room design contest has been featured in major home and decorating magazines and photos of our business owners' work have been seen by millions of viewers worldwide on HGTV. quot;INTERIORS by Decorating Den provides us some of the most wonderful four-color advertising materials. I probably get 90% of my customers from YOU CAN'T DECORATE IF YOU DON'T HAVE CLIENTS. them.quot;— Franchisee: WE HELP WITH YOUR MARKETING. Mary Leben, Illinois WE DESIGN THE MARKETING TOOLS YOU NEED TO BUILD A BEAUTIFUL BUSINESS.
  • 7. MERCHANDISING INTERIORS by Decorating Den offers a floor-to-ceiling selection of quality products including custom window treatments, furniture, wall and floor coverings, bedding lighting and accessories. We are the quot;one-stopquot; shopping source for complete custom design. We do this by partnering with more than 100 of the top manufacturers in home furnishings--names like Hunter Douglas, Hekman, Kravet, Taylor King, and American Drew. As a business owner, this extensive product selection gives you abundant resources for any client, regardless of their decorating project, lifestyle or budget. Our business owners also enjoy the direct buying power of the INTERIORS by Decorating Den network and have access to suppliers not readily available to an independent decorator. Other merchandising benefits of a franchise OUR NATIONAL BUYING POWER GIVES YOU A VAST SELECTION OF TOP include: NAMES WITH EXCLUSIVE PREFERRED SUPPLIER PROGRAMS. • Automatic account set-up • No inventory required quot;I had always dreamed of owning my own business, but • Special training events never had pursued it. After learning more about • quot;Winners Circlequot; incentive programs INTERIORS by DecoratingDen--the support systems, • Annual conference with supplier market extensive supplier network and quality marketing pieces-- I knew this was the right move to make.quot;— • Product guarantees • Exclusive Preferred Supplier Programs Franchisee: Mary Zimmerman, Allied ASID, Ohio
  • 8. COMPUTERS & TECHNOLOGY WE OFFER THE TECHNOLOGY TO KEEP DECORATING RESOURCES AT YOUR FINGERTIPS. Today's world requires today's technology, and INTERIORS by Decorating Den uses the latest technology to help our business owners streamline business functions, communicate efficiently within the organization, and keep up on all the current design trends. The result is more time for client consultations and design! Our Intranet system, DecoNet, enables business owners to communicate on-line with other business owners as well as with regional staff and corporate office personnel. There are also accounting, business management software and on-line links to suppliers. Instant Communication… Provides Instant Solutions. In addition to these systems used within the INTERIORS by Decorating Den organization, we also offer technological resources to the general public. Our website, www.DecoratingDen.com is rapidly becoming quot;The World's Most Exciting Website for the Home!SMquot; It features popular items such as a quot;What's Your Style?quot; decorating quiz, quot;Decorating Trendsquot; Reports, and dramatic quot;Beautiful Roomquot; makeovers for every room. Best of all, prospective clients can request appointments on-line. quot;I recommend franchise ownership. The training, corporate and regional support, peer camaraderie and the national and local PR programs are invaluable.quot;— Franchisee: www.DecoratingDen.com Lynne Lawson, Maryland
  • 9. Ready to pursue your passion? Do you love to decorate? Do you love to help others? Do you want to own your own business? If you answered “yes” to these questions, then an INTERIORS by Decorating Den franchise may be the perfect business opportunity for you. To follow your dream and explore your opportunity further, contact your INTERIORS by Decorating Den representative. As an INTERIORS by Decorating Den Professional, You are in Business for Yourself, not by Yourself! quot;Follow your heart and soul. search deep within yourself and ask, quot;What can I do that I will love?quot; Building a business is not easy, but if you love what you are doing, it makes it so much easier.quot;-- Franchisee: Tonie Vander Hulst, Allied ASID, California
  • 10. World Headquarters Decorating Den Systems, Inc. 8659 Commerce Drive Easton, Maryland 21601 Toll free from U.S. and Canada 1-800-DEC-DENS (1-800-332-3367) Email:decden@decoratingden.com Visit: quot;The World's Most Exciting Website for the Home!SMquot; www.DecoratingDen.com The information provided herein is in summary form and is not intended as an offer to sell, or the solicitation of any offer to buy a franchise. It is intended for information purposes and full details are in the Uniform Franchise Offering Circular (UFOC).

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