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Remix: putting kids in the picture

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Remixable media pitch document for a digital literacy project

Remixable media pitch document for a digital literacy project


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  • 1. Putting kids in the picture. productions 2010 -1 -
  • 2. Here’s an idea: Design an interactive experience to develop digital literacy skills for (3-6 year olds) by taking advantage of a familiar story universe The experience will reference old- skool personalised picture books by bringing them into the digital age. Children are invited to create an avatar by selecting from a library of features, hairstyles, clothing options. This avatar will then be inserted into existing story line templates and special educational storylines. -2 -
  • 3. Question: Viability? Is there a viable target market for early childhood online content? -3 -
  • 4. Question: Viability? Is there a viable target market for early childhood online content? Answer: Yes! -3 -
  • 5. of Australian children 79 use the % internet [ source: Australian Bureau of Statistics] -4 -
  • 6. of these kids use the of Australian computer for 85 children educational 79 % use the activities. % internet [ source: Australian Bureau of Statistics,] -4 -
  • 7. of these kids use the of Australian computer for 85 children educational 79 % use the activities. % internet of these 69 kids play online games. % [ source: Australian Bureau of Statistics] -4 -
  • 8. of these kids use the of Australian computer for 85 children educational 79 % use the activities. % internet of these of parents 69 80% kids play who play online games. % video games, play online games with their children [ source: Australian Bureau of Statistics, IGEA, Gfk] -4 -
  • 9. Fact: Video game industry has shown growth with sales increasing 47 % to $1.96 billion over 2008. in 2008, games software sales increased 57 from the previous year % Family games grew 137 and are now % the number one gaming category [ source: IGEA, Gfk] -5 -
  • 10. Question: How do online interactive activities help kids learn? -6 -
  • 11. Examples of interactive sites for Pre-schoolers Club Penguin The Wiggles CBeebies Disney Subscription site BBC Website Avatar Creation Basic Avatar Watch TV shows ‘Igloo’ and Avatar Creation Listen to Radio Customisation Song builder Digital Storybooks Live Chat Puzzles Puzzles Games Watch video Games [ sourceS: www.clubpenguin.com. www.wiggletime.com, www.bbc.co.uk/cbeebies/] -7 -
  • 12. Fact: Digital media is shaping a new, emergent literacy in the lives of millions of young chilDren across the globe. [ source: white paper, www.pearsonfoundation. org/emergent literacy, March 01, 2010] -8 -
  • 13. Fact: Digital media is shaping a new, emergent literacy in the lives of millions of young chilDren across the globe. [ source: white paper, www.pearsonfoundation. org/emergent literacy, March 01, 2010] Fact: Digital literacy education expands the concept oF literacy (i.e, reading and writing) to include all forms of media. [ source: national association of media literacy education www.namle.net] -8 -
  • 14. Fact: Digital literacy education builds and reinforces skills for learners of all ages. like print literacy, those skills necessitate integrateD, interactiVe, and repeateD practice. [ source: national association of media literacy education www.namle.net] -9 -
  • 15. Fact: Digital literacy education builds and reinforces skills for learners of all ages. like print literacy, those skills ne× cessitate integrateD, interactiVe, and repeateD practice. [ source: national association of media literacy education www.namle.net] Fact: Digital literacy education recognises that media are a part oF culture and function as agents of socialisation [ source: national association of media literacy education www.namle.net] -9 -
  • 16. “We know that DIGITAL MEDIA is changing the learning and literacy of children worldwide, but we’re just coming to understand this impact and how to BEST uSE contemporary media to PERSonALISE LEARnInG and develop essential literacy skills” [ source: Pearson Foundation president, Mark nieker, 2010] -10 -
  • 17. So.... now that we have a bunch of Digital natiVes starting school, it is crucial to consider how educators are going to deal... -11 -
  • 18. So.... now that we have a bunch of Digital natiVes starting school, it is crucial to consider how educators are going to deal... why not use some existing familar story universes and let kiDs put themselVes in the picture? -12 -
  • 19. Meet Lewie. lewie loves playing wii. lewie is learning to reaD but likes watching DVD's more. lewie loves charlie & lola. and he would love to meet them... -13 -
  • 20. How can we make this happen? By building an appropriate AVATAR who will slot nicely into the existing SToRY unIVERSE -14 -
  • 21. How can we make this happen? Like this one. PERFECT to slot into the Charlie and Lola Story universe -15 -
  • 22. This is Charlie & Lola -17 -
  • 23. Lewie - meet Charlie... -17 -
  • 24. ...Lewie, meet Lola -17 -
  • 25. pretty cool, huh? -17 -
  • 26. How Lewie’s personalised story might look on the BBC site: -18 -
  • 27. How Lewie’s personalised story might look on the ABC kids site: -19 -
  • 28. What do ya reckon, Lewie? -20 -
  • 29. productions 2010

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