Book Review Social Media Marketing Author: Liana “Li” Evans
Liana “Li” Evans <ul><li>Evans runs the Search Marketing Gurus blog and is director for Serengeti Communications. </li></ul><ul><li>Evans was the internet retailer for a fortune 500 entertainment Web site. </li></ul><ul><li>She holds degrees in both public relations and information technology. </li></ul>
Reasons for the Book <ul><li>“ I believe that social media is changing the way that companies need to interact with both their audiences and customers.” </li></ul><ul><li>With the many conflicting ideas in the world about social media, Evans wrote this book in order to bring clarity and truth through the medium of a book. </li></ul>
Main Ideas <ul><li>There are 4 main ideas presented: </li></ul><ul><li>1. Research </li></ul><ul><li>2. Strategy </li></ul><ul><li>3. Involvement </li></ul><ul><li>4. Measurement </li></ul>
Research <ul><li>“ Without research, you are only guessing where to start.” </li></ul><ul><li>Evans discusses the value of time, and the wasted time that results from not doing one’s research. </li></ul><ul><li>Not doing research can cost a company wasted time and effort in areas that most likely will not help a company attain their goals in the first place. </li></ul>
Strategy <ul><li>An underlying theme throughout the book is the importance of mapping out a strategy. </li></ul><ul><li>“You must know where you want to be and how to get there.” </li></ul>
Involvement <ul><li>This book discusses the fact that every department of a company is involved with social media. </li></ul><ul><li>All of a companies employees advertise for them in some fashion or shape, through social media. Because of this fact, it is important to make the right strategy for everyone in your company. </li></ul>
Measurement <ul><li>“Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.” </li></ul><ul><li>Evans discusses that failure comes in different forms for different companies. A company need to find what measures their personal success and stick with that. </li></ul>
What I discovered… <ul><li>I discovered a lot about incorporating social media into a company the correct way. What the appropriate ways to incorporate social media, and how to incorporate it in order to yield the greatest returns. </li></ul><ul><li>Her concept of viewing social media as a broadcast channel took my views of social media to the next level. </li></ul><ul><li>While Evans did come down a hard on pr firms, I definitely would recommend this book as a resource to any one looking to incorporate social media into their company, or every day life. </li></ul>
Post-reading Interests… <ul><li>Microblogging is a topic that I am familiar with, but I now want to learn more about. </li></ul><ul><li>“ Microblogging for a business can be huge, if you allow personality in your twitter stream, and not just allow it to be animated.” </li></ul><ul><li>Evans peaked my interest in her book with the different types mentioned, but failed to elaborate on each one specifically. She approached them as a whole. </li></ul>
Who Should Read Social Media Marketing? <ul><li>Everyone could benefit from reading this book. Social media is here to say. With the rapid speed in which it changes, those who do not keep themselves educated will be left out in the dark. This book is a wonderful tool not only for businesses, but also for any individual who wants to learn more about the industry of Social Media. </li></ul>
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