Science Online 2011: Not All Marketing is Evil

Not All Marketing is Evil
ScienceOnline 2011
Mary Canady, Brian Krueger, Kristy Meyer

Let’s Get Started!
Bloggers/Sites: Want support & to succeed
Life Science Companies: Want to support
Survey Says… (10 mins for each)
Discussion
Outcome: needs, guidelines & plan

Traditional Advertising in 2011

New Media Advertising 2011

Types of Sponsorships

Sponsoring 2.0: General

Sponsoring 2.0: Specific

Talking Points
What is your ‘big dream’ for your blog or website, and could you achieve it with help from sponsors?
What other blogs, 2.0 sites, genres (e.g., tech, food) do well with corporate sponsorship, and how can we learn from them?
What missteps can we avoid to prevent situations such as Pepsigate?
How would you feel about adjusting the focus or format of your website to adapt to life science company needs? If so, what types of changes would work best for both?
Would a matchmaking site that would allow bloggers and companies to find each other help, and if so what would it look like?

Science Online 2011: Not All Marketing is Evil

by Mary Canady on Jan 23, 2011

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Science Online 2011: Not All Marketing is Evil — Webinar Transcript

http://comprendia.com	50
http://comprendiagroup.com	5