0
Importance of Scientific
Social Networks
American Association of Anatomists Annual Meeting
Experimental Biology 2014
April...
© Comprendia, LLC All rights reserved.22
Who Am I?
•Then
–Trained as a biochemist
–Always gravitated to online tools & pre...
© Comprendia, LLC All rights reserved.33
Charles Darwin’s Social Network
Preliminary draft of figure, all data from the Da...
© Comprendia, LLC All rights reserved.44
2012 ScienceOnline Twitter Conversations
Visit scienceonline.com or follow #sciox...
© Comprendia, LLC All rights reserved.55
Your Personal
• Strategy
– What’s your personal brand?
•‘Research’ your interests...
© Comprendia, LLC All rights reserved.66
David Shiffman
@whysharksmatter Danielle Lee
@dnlee5
© Comprendia, LLC All rights reserved.77
Don’t Forget, Etiquette
• It’s not all about you
– Provide resources first, promo...
© Comprendia, LLC All rights reserved.88
Statistics from Bioinformatics, LLC
• October 2013 “Digital Marketing to Life Sci...
© Comprendia, LLC All rights reserved.99
What Online Tools Should
I Use?
Application Description Good for How To Use
Linke...
© Comprendia, LLC All rights reserved.1010
#Anatomy14 Tweets: Before, During, & After*!
*Add #xbio for added visibility & ...
© Comprendia, LLC All rights reserved.1111
Basics
• Overview
– Provide 140 character updates, AKA
‘microblogging’
– @[user...
© Comprendia, LLC All rights reserved.1212
Tactics
• Fill out profile completely and carefully
• Get followers
– Target: 1...
© Comprendia, LLC All rights reserved.1313
• WordPress
– Hosted blog at wordpress.com, or get a
server, host your own ($7/...
© Comprendia, LLC All rights reserved.1414
Link and courtesy @brianreid
Finding blogs:
•ScienceSeeker
•Researchblogging
Bl...
© Comprendia, LLC All rights reserved.1515
Google Yourself
• Google Author Rank
– Your Google+ network affects Google sear...
© Comprendia, LLC All rights reserved.1616
Facebook
• Living in the 10’s=professional FB
presence
– Manage privacy
– Chang...
© Comprendia, LLC All rights reserved.1717
Getting Started
• Determine your personal brand
• Start small
– LinkedIn, Googl...
© Comprendia, LLC All rights reserved.1818
Questions?
• Twitter
– @Comprendia
– @SDBN
• LinkedIn
– www.linkedin.com/in/mar...
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Importance of Scientific Social Networks

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Mary Canady's April 26 2014 presentation to the American Association of Anatomists Annual Meeting at Experimental Biology 2014. Video can be found at http://youtu.be/INOwJw7Rxjs and presentation at http://comprendia.com/xbio

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Transcript of "Importance of Scientific Social Networks"

  1. 1. Importance of Scientific Social Networks American Association of Anatomists Annual Meeting Experimental Biology 2014 April 26, 2014 Mary Canady Comprendia LLC comprendia.com/xbio
  2. 2. © Comprendia, LLC All rights reserved.22 Who Am I? •Then –Trained as a biochemist –Always gravitated to online tools & pretty pictures –Loved bench work and organizing events •Now –Comprendia/San Diego Biotechnology Network •Network of 20,000 •Marketing, events, writing, speaking •Results –People find me easily for business (and speaking!) –I have found my niche and am happy
  3. 3. © Comprendia, LLC All rights reserved.33 Charles Darwin’s Social Network Preliminary draft of figure, all data from the Darwin Correspondence Project. See interactive version at comprendia.com/xbio
  4. 4. © Comprendia, LLC All rights reserved.44 2012 ScienceOnline Twitter Conversations Visit scienceonline.com or follow #sciox on Twitter
  5. 5. © Comprendia, LLC All rights reserved.55 Your Personal • Strategy – What’s your personal brand? •‘Research’ your interests, goals – How does your current work translate to the job market? – What gets you up in the morning? • Tactics – Follow news, publications in your area •Use RSS, Twitter, Google Alerts – Share information, build reputation – Network, network, network
  6. 6. © Comprendia, LLC All rights reserved.66 David Shiffman @whysharksmatter Danielle Lee @dnlee5
  7. 7. © Comprendia, LLC All rights reserved.77 Don’t Forget, Etiquette • It’s not all about you – Provide resources first, promote yourself second • Consider audience, reach and goals when communicating – Public? Scientists? – What are my institution’s policies? – “Test the waters” by watching and asking first • Use “in real life” values when communicating – Don’t rush to judgment or make rash statements – The internet is forever • Consider pseudonymity fully before deciding
  8. 8. © Comprendia, LLC All rights reserved.88 Statistics from Bioinformatics, LLC • October 2013 “Digital Marketing to Life Scientists: Social Media and Email Best Practices” Report • 35% of life scientists use social media constantly or frequently for their work • Life scientists spend on average about two hours per day engaged in social media for both personal and professional use. • LinkedIn and Facebook are the top social media applications for life scientists • Life scientists use social media to • further their professional activities • network with colleagues • make contacts • maintain their professional identities
  9. 9. © Comprendia, LLC All rights reserved.99 What Online Tools Should I Use? Application Description Good for How To Use LinkedIn Professional networking •Personal brand •Job hunting •Leads •Complete profile •Join/start groups •Engage Twitter Sharing information with short updates •Personal brand •Connecting via content •Events •Find a niche •Follow hashtags/users Blog Dynamic website with daily-weekly articles •Personal brand •Connecting with peers •Create blog according To brand •Find others, interact via comments/Twitter Google+ Social networking “back layer” •Sharing information •Increasing search engine visibility •Hangouts •Add colleagues to circles •Join communities •Use Hashtags Recent presentation Academics Presence Online
  10. 10. © Comprendia, LLC All rights reserved.1010 #Anatomy14 Tweets: Before, During, & After*! *Add #xbio for added visibility & to meet other disciplines!
  11. 11. © Comprendia, LLC All rights reserved.1111 Basics • Overview – Provide 140 character updates, AKA ‘microblogging’ – @[user] to send a public message (reply) – D [user] to send private message (DM) – #[text] is a ‘hashtag’ to follow events, subjects, or chats • Follow based on content, don’t need to know – Hint: this is huge for meeting people • Provide information based on your brand • Should be a conversation if you’re doing it right!
  12. 12. © Comprendia, LLC All rights reserved.1212 Tactics • Fill out profile completely and carefully • Get followers – Target: 1,000 – To be followed, you must follow •Search Twitter, Social Mention for terms (e.g., ‘virtual anatomy’) •Conference hashtags (#anatomy14) •Twitter will make suggestions for who to follow • Use Web or Twitter app, Hootsuite, Tweetdeck Twitter Tips for Scientists
  13. 13. © Comprendia, LLC All rights reserved.1313 • WordPress – Hosted blog at wordpress.com, or get a server, host your own ($7/month) – Most flexible, our favorite • Blogger – Only offers hosted solutions • Tumblr – Less flexible, hard to write a post with both image and text • Join an existing blog network – Anatomy Connected Ways To
  14. 14. © Comprendia, LLC All rights reserved.1414 Link and courtesy @brianreid Finding blogs: •ScienceSeeker •Researchblogging Blog Networks
  15. 15. © Comprendia, LLC All rights reserved.1515 Google Yourself • Google Author Rank – Your Google+ network affects Google search results – Big for your personal brand – Should lead to more online science credibility • Google+ – Add colleagues using G+’s tools – Share information – Join groups, share hashtags • Set up a Google Scholar Profile • What’s working well for others?
  16. 16. © Comprendia, LLC All rights reserved.1616 Facebook • Living in the 10’s=professional FB presence – Manage privacy – Change to work name – Keep politics at a minimum – No passed out photos • Follow anatomy organizations, news, engage – Need to check “get notifications” to get updates • Live your brand? You decide.
  17. 17. © Comprendia, LLC All rights reserved.1717 Getting Started • Determine your personal brand • Start small – LinkedIn, Google+ Profile – Share your brand on Facebook – Tweet at #anatomy14 ! • Be creative • Start NOW
  18. 18. © Comprendia, LLC All rights reserved.1818 Questions? • Twitter – @Comprendia – @SDBN • LinkedIn – www.linkedin.com/in/marycanady • Facebook – Facebook.com/comprendia • Blog – Sdbn.org – Comprendia.com • Slideshare – www.slideshare.net/marycanady
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