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Getting Financial Support For Your Blog Without Selling Your Soul

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Short 'how to' for getting sponsors for scientific blogs and websites. Presented by Mary Canady at ScienceOnline 2013 in Raleigh, North Carolina. Follow #sciopartners on Twitter for updates.

Short 'how to' for getting sponsors for scientific blogs and websites. Presented by Mary Canady at ScienceOnline 2013 in Raleigh, North Carolina. Follow #sciopartners on Twitter for updates.

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  • According to compete, this website is getting about 2,500 visits a month. Great SEO, at least two sponsors.
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    • 1. Getting Financial Support For Your Blog Without Selling Your Soul Mary Canady Comprendia, LLC ScienceOnline 2013 Blitz Session #sciopartners comprendia.com/sciopartners
    • 2. Step 1: Understand Your Niche • How many read your blog? – Quantcast is leading public info • Who is reading your blog? – Quantcast demographics – Survey your readers • Where is your network? • Who are potential advertisers? Understanding readers=understanding advertisers2 © Comprendia, LLC All rights reserved.
    • 3. Step 2: Make It Easy • Media kit – Stats from #1 – Provide all advertising options • Give ad sizes, set up plugin before any sales – Template at comprendia.com/sciopartners • Access – RSS Feeds with FULL content – Newsletter – Facebook, LinkedIn, Gplus • SEO/Descriptive blog titles • Directories Image courtesy Flickr User Civilian Scrabble3 © Comprendia, LLC All rights reserved.
    • 4. Step 3: Make It Happen • Get to know your prospects – Learn where they ‘live’ – Provide resources • Dedicate resources to getting sales • Look at the competition – GenomeWeb, Journals • Consider changes needed – Interface – Topics – Channels • Be creative4 © Comprendia, LLC All rights reserved.
    • 5. Free Thought Blogs •1.7 million visitors per month •Ads handled externally •Niche: Scientist, atheist, skeptics5 © Comprendia, LLC All rights reserved.
    • 6. Knoepfler Lab Stem Cell Blog •2500 visitors per month •Great SEO •Niche: stem cell researchers6 © Comprendia, LLC All rights reserved.
    • 7. Minority Postdoc •5000 visits per month •Clear, varied advertis- ing options •Niche: minority scientists7 © Comprendia, LLC All rights reserved.
    • 8. Next Steps • Make it easy for me to help you • Biotech Marketing Group promotion of blogs • Hire a ‘communal’ sales person? • Experiment!8 © Comprendia, LLC All rights reserved.
    • 9. Nothing will work, but everything might. Now is the time for experiments, lots and lots of experiments… --Clay Shirky’s Blog, 20099 © Comprendia, LLC All rights reserved.