Building & Leveraging Life    Science Networks Mary Canady, Comprendia LLC  mcanady@comprendia.com
Building & Leveraging Life                    Science Networks        •Provide value        to build network        •New t...
Build Network & Leverage                        Tools         Provide   Build     Leverage                                ...
Build Network: SDBN             •Website: Learn about region & opportunities               •News: who has $ to spend?     ...
Build Using               •An engaging website creates a               network of potential customers                •Powe...
Website: Webinars              •Think How To, not capabilities              •Pick topics which highlight your             ...
Website: Blog              •Create an area for informal discussions                 •Journal club                 •Tips an...
Social Media Networks                    •Build networks of potential                    clients                      •Fac...
Social Media:              • Your Profile=Resume                    – See our LinkedIn Tips              • Build personal ...
Social Media:              • 750K US Life Science Graduates on                Facebook              • Some pages have many...
Build Network & Leverage                        Use           Provide       Build     Leverage                            ...
Comprendia Can Help              • Plans to provide value                    – BD, Marketing, Social Media                ...
Upcoming SlideShare
Loading in …5
×

Building & Leveraging Life Science Networks

11,512
-1

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
11,512
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Go from left to right. We will show the value in the preso. If they have particular interest in a certain area, can focus on that.
  • Building & Leveraging Life Science Networks

    1. 1. Building & Leveraging Life Science Networks Mary Canady, Comprendia LLC mcanady@comprendia.com
    2. 2. Building & Leveraging Life Science Networks •Provide value to build network •New tools make it easier© Comprendia, LLC CONFIDENTIAL 2
    3. 3. Build Network & Leverage Tools Provide Build Leverage Value Network ? SDBN •Leads ? •Sales •Information Website •Growth ? Social Media© Comprendia, LLC CONFIDENTIAL 3
    4. 4. Build Network: SDBN •Website: Learn about region & opportunities •News: who has $ to spend? •Directory of 400+ companies •New jobs posted daily •Sign up for email updates •Monthly Events •Volunteer •Attend •Sponsor •Connect •LinkedIn group: 6000+ members •Search & contact (see howto Video) •Post news •Follow also on Facebook & Twitter Value: Participate!© Comprendia, LLC CONFIDENTIAL 4
    5. 5. Build Using •An engaging website creates a network of potential customers •Powerful lead generation •Large budget? Not so much •Time, planning required •Examples •Newsletter •Webinars •Blog Value: Inform!© Comprendia, LLC CONFIDENTIAL 5
    6. 6. Website: Webinars •Think How To, not capabilities •Pick topics which highlight your expertise •Get questions and feedback from viewers •Modern software makes it easier, cheaper •Fantastic lead generation •30-fold increase for our client •Engagement machine© Comprendia, LLC CONFIDENTIAL 6
    7. 7. Website: Blog •Create an area for informal discussions •Journal club •Tips and Tricks •Industry news •FAQs •Product news •Engage with customers •Search Engine Optimization •Check out the Accelrys or Promega Blog for an example© Comprendia, LLC CONFIDENTIAL 7
    8. 8. Social Media Networks •Build networks of potential clients •Facebook, Twitter, LinkedI n •Inexpensive, fast •Engage with existing customers •Find new leads •Get feedback Value: Engage!© Comprendia, LLC CONFIDENTIAL 8
    9. 9. Social Media: • Your Profile=Resume – See our LinkedIn Tips • Build personal network & join groups • Post useful status updates • Search for leads • Start your own group – See list of good groups on link above© Comprendia, LLC CONFIDENTIAL 9
    10. 10. Social Media: • 750K US Life Science Graduates on Facebook • Some pages have many followers – Invitrogen: 20K – Molecular Probes: 18K • Successful pages – Useful information – Contests – Fun • Benefits – Strengthen brand – Lead generation© Comprendia, LLC CONFIDENTIAL 10
    11. 11. Build Network & Leverage Use Provide Build Leverage Value Network Participate SDBN •Leads Inform •Sales •Information Website •Growth Engage Social Media© Comprendia, LLC CONFIDENTIAL 11
    12. 12. Comprendia Can Help • Plans to provide value – BD, Marketing, Social Media – Know scientists • Resources for implementation – Content, Development – Extensive networks • Consultations available • Contact or Follow Us – Blog – Twitter – Facebook© Comprendia, LLC CONFIDENTIAL 12
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×