Social Media As A Low Cost Marketing Tool

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Social Media As A Low Cost Marketing Tool

  1. 1. (Social) Media Marketing<br />Dr. Mary Beth McCabe<br />mbmccabe@sunmarketing.net<br />
  2. 2. Strategize<br />Engage<br />Revise and Repeat<br />Are you listening?<br />Influence<br />Measure<br />
  3. 3.
  4. 4.
  5. 5. Suggested (Social) Media <br /><ul><li>Facebook (easiest)
  6. 6. Linkedin(most professional)
  7. 7. Twitter(real time)
  8. 8. Blogs(more depth)
  9. 9. Youtube(underrated)
  10. 10. Yelp (rankings)</li></li></ul><li>What am I trying to accomplish with Social Media?<br /><ul><li> Increase brand awareness
  11. 11. Build community
  12. 12. Sell products
  13. 13. Serve your customer
  14. 14. Support larger marketing campaigns
  15. 15. Receive consumer feedback </li></li></ul><li>How will Itrack my success?<br /><ul><li>Number of followers/fans
  16. 16. Number of likes/shares
  17. 17. Conversions (coupon downloads, email sign-ups)
  18. 18. Customer services and sales handled
  19. 19. Traffic to micro-site, clicks on shared links
  20. 20. User-generated content submissions</li></li></ul><li>
  21. 21. What do Ihave worth writing about?<br /><ul><li> Expertise
  22. 22. Opinions
  23. 23. Behind-the-Scenes access
  24. 24. “Did you know” trivia, company facts
  25. 25. Trends
  26. 26. Sneak Peeks</li></li></ul><li>
  27. 27. How to get started easily….small steps<br /><ul><li>Listen
  28. 28. Use people within your organization who are understand how to put the customer first and who understand marketing and PR goals
  29. 29. Enable collaboration across departments
  30. 30. Shared monitoring and management to maximize budget and time spent
  31. 31. Prepare company policy/guidelines including crisis instructions</li></li></ul><li>Resources<br />Books:Ground SwellNaked Conversations (about blogging)Experts:Brian SoliceChris BroganDavid ArmanoPeter KimTodd Defrine (has a downloadable book on his site: PR squared)Michael Gas (agency specific)Other:Customers RockMashable<br />

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