Your SlideShare is downloading. ×
So Mo Dough (Social Mobile For Making Money)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

So Mo Dough (Social Mobile For Making Money)

253
views

Published on

Presentation on Social, Mobile Media and making money at it.

Presentation on Social, Mobile Media and making money at it.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
253
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. So Mo Dough
    Social/Mobile for Making Money
    Superstars of Small Business , September 21, 2011
    Dr. Mary Beth McCabe
    mmccabe@nu.edu
  • 2. First Social Media recorded
  • 3. A social revolution is going on…
    Source: http://www.iran.com
  • 4. Sell it on Craig’s list, that’s social….right? It’s a start…
  • 5. Social Media Revolution
    http://www.youtube.com/watch?v=QzZyUaQvpdc
    Social Media Revolution 2011 video
    Socialnomics
    @equalman
  • 6. Goals:
    Challenge you to adopt social media strategies, or improve those you already have online.
    Explain how Social Media is forcing business to change or die.
    Learn how Social Media can help you in your marketing.
  • 7. Strategize
    Engage
    Revise and Repeat
    Are you listening?
    Influence
    Measure
  • 8. What do social networks do?
    Social networks provide context to content.
    Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about.
    These “Brand Evangelists” become the people employees reach out to for help and collaboration.
    Forrester Research, TechRadar for Vendor Strategists, 2009
  • 9.
  • 10. Suggested (Social) Media
    • Facebook (easiest)
    • 11. Linkedin(most professional)
    • 12. Twitter(real time)
    • 13. Blogs(more depth)
    • 14. YouTube (#2 search engine)
    • 15. Yelp! (reputation management)
    • 16. Flickr (photos)
    • 17. FourSquare(location)
  • 18. Social media changes average people into “experts.”
  • 19.
  • 20.
  • 21.
  • 22. What am I doing with Social Mobile and Location Based Media?
    • Increase brand awareness
    • 23. Build community
    • 24. Teach/share information
    • 25. Sell products
    • 26. Serve your customer
    • 27. Support larger marketing campaigns
    • 28. Receive consumer feedback
  • What about entertainment?
    13,000 + fans for Rifftrax,
    making movies funny since 2006
    http://www.facebook.com/home.php?#!/rifftrax?ref=ts
  • 29.
  • 30. What do Ihave worth writing about?
  • How business track their success
    • Number of followers/likes
    • 37. Number of comments/likes/shares
    • 38. Conversions(coupon downloads,
    e mail sign-ups)
    • Customer services and sales handled
    • 39. Traffic to micro-site, clicks on shared links
    • 40. User-generated content submissions
  • What about organizations?
    Are theyusing Social Media as a recruiting tool?
    YES!
    Are theyusing Social Media?
    YES!
  • 41.
  • 42. How to get going today….if you’re not yet “social/mobile”
    • Listen
    • 43. Use people within your department/organization who understand how to put the customer first and who understand marketing and PR goals
    • 44. Enable collaboration across departments
    • 45. Shared monitoring and management to maximize budget and time spent
    • 46. Prepare company policy/guidelines including crisis instructions
  • Where is your Dough?
    The biggest question today…..
    Virtual goods, ex. Apps
    Services
    Daily Deals
    Content
    Scalable
    Repeat business
    Embrace your customers
    You still have time
  • 47. Resources
    Books:Groundswell by Forrester Research editors Naked Conversations (about blogging)
    Mobile Marketing for DummiesSocial ‘Experts’:Brian SoliceChris BroganDavid ArmanoPeter Kim
    Guy KawasakiOther:Customers Rock (written by speaker Becky Carroll)Mashable (writes about tech and media)
  • 48. The Future of Social?
    More contextual applications
    More Social Media addicts/time wasters
    Location Based (Foursquare, Facebook Places, etc)
    Semantic web will be web 3.0
    Your friends opinion will rank highest
    Don’t expect business value without serious effort
  • 49. Contact info
    E-mail: mmccabe@nu.edu
    Twitter feeds: @marybethmccabe, @solarmarketing, @thinkfuller, @drtravelbest @sunmarketing
    Admin. for many groups, pages, etc, ex. KUSI Alumni on FB and Linkedin.com
    YouTube: sunmarketingvideos
    Blogs: marybethmccabes weblog, think fuller, Dr. Mary Travelbest, Sun Marketing Solar
    Cell: 858 488 2867
  • 50. We don't want to teach people how to use the product. We want them to teach us."--Dennis Crowley, CEO of Foursquare, as quoted by SmartBrief'sSmartBlog on Social Media