Mkt programs presentation paris mm

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This will be presented in Paris on June 22, 2014.

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Mkt programs presentation paris mm

  1. 1. An Assessment of Marketing Programs Designed for Adult Learners at an Accelerated Pace Dr. Ramon Corona Dr. Mary Beth McCabe National University June 22, 2014
  2. 2. NU Undergrad Concentration in Marketing • Required courses: • MKT 302a (required) • MKT 420-Consumer Behavior • MKT 430-Global Marketing • MKT 434-Marketing Research • MKT 443-Advertising • Plus 2 of the following: 440a, 441, 442a, 445, 446, 447
  3. 3. NU Graduate Marketing Concentrations Marketing • 620 Consumer Behavior • 631 Global Marketing • 634 Market Research • 660 Strategic Marketing Simulation Mobile MKT/Social Media • 651 Mobile Marketing • 652 Adv. Mobile MKT Strategy • 653 Social Media • 654 Adv. Social Media for MKT • 655 Mobile MKT Social Media Project. This is where you build your actual mobile/social plan and present it.
  4. 4. Simulation Course Group awarded
  5. 5. Adjunct Faculty, Angie Johnson
  6. 6. Age of Marketing students Traditional Learners • 18-22 years • Away from home first time • Dormitory living • Onsite classes • Campus environment Adult Learners: National • 28-33 years • Working full time • Married with kids • Online, hybrid, online choice • Virtual campus
  7. 7. Length of MKT courses Semester/Quarter Classes • 10-16 weeks • Meet twice/three times weekly • Face to face with professor • Take 3-4 other classes • Competition for time Accelerated Programs • 4 weeks • Meet once weekly online or three times onsite • Choice of delivery • Intensive and demanding month focused on one class.
  8. 8. Benchmarking Peregrine scores
  9. 9. Peregrine Data Analysis • Undergraduate BBA exams • N=93 (sample size) • Marketing scores for all is lowest at 50.4 • Average is 39% for all online schools • Sub-categories we did very well, too. • Keep notes and books • Direct Measure
  10. 10. Your comments are welcome Please send comments to rcorona@nu.edu or mmccabe@nu.edu

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