Hispanics and Their Solar Energy Adoption Patterns
HISPANICS & THEIR SOLARENERGY ADOPTION PATTERNS Dr. Mary Beth McCabe Dr. Ramon Corona Dr. Richard Weaver National University
50,000,000 U.S. Hispanics43% growth over 10 yearsTrillion $ in Buying Power
Are Hispanics different?• General Market • Hispanics – Me – Group – Quality of life – Sacrifices for kids – Equality – Hierarchy – Control of destiny – Fatalism – Innovation – Tradition – Efficient – Personal – Accomplishment – Enlightenment – Assertive – Accommodating Sources: Balboa, Berman, Bautista, Cheskin, Korzenny, Valdes
Recommendation #1: “Education for Hispanics so they can learn more about the options and values of renewable energy, especially solar PV. “ Authors“The future of our Americanlifestyle and society includesHispanics, and understanding howHispanics view energy andsustainable practices may assist tocontinue this research.”Authors
ContactE-mail:email@example.com; firstname.lastname@example.org; email@example.comSolar Blog:Http://www.sunmarketingsolar.blogspot.comFacebook: – Solar Power Hour – Your Next Steps – Solar Resale ValueLinkedin.com Group: – California Solar Marketers (788 members)Twitter: @solarmarketingCell: 858 488 2867 (McCabe)
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.