The Power of
 Personal Connections*:
            &
  * Plus, 50 Fabulous Free websites to help
    you do things faster, b...
Why use

• Largest B2B social network: founded in 2003; 42M members;
  1new member per second; 50% outside US
• All Fortun...
Maximize Your                          Experience
• Must Do! Strive for 100% complete profile (click “complete profile” butt...
Maximize Your                            Experience
• Must Do! Edit your public profile URL to your name; add this URL
  as...
Some Stats @
            •      Largest social network in the world, 4th most visited website

            •      Privatel...
Why Join                                  ?
• Network   with friends, colleagues, customers and potential customers
• MUST...
My Lucky Strike Extra!
The Fast Fifty Websites* that
will help you do things faster,
      better and cheaper
(*and they a...
google.com/alerts




    Google might take over the world!
    They have free apps galore that can help your
    business...
google.com/adwords


What are the
hot words
on the web
right now?
google.com/analytics




How does your
website rate?
google.com/trends




What are the hot
topics right now?


Use this app to make
your blog rank higher,
your website more
r...
google.com/reader
             Keep all the blogs you
             follow in one place; sort
             and save functio...
dimdim.com




Free web-
conferencing and
audio bridge for up
to 20 people
websitegrader.com
                Free SEO tool: easy to
                use and understand;
                also has face...
instapaper.com



Save web pages you
want to read but
don’t have time to
now in one central
place!
Read later icon in
tool...
tinyurl.com




Create short URLs with one
click: indispensable for FB
and Twitter: add app to
toolbar
hetemeel.com



               Personalize
               pictures to send
               or use in presentations:
       ...
imagechef.com



Similar to
hetemeel;
great time waster
“Getting Things Done”



                 Davidandco.com:
                 David Allen’s
                 process: GTD
   ...
43folders.com




            A David Allen disciple:
            great productivity
            tips and tricks
thefourhourworkweek.com

For those of you
who love Tim
Ferriss, or really
hate him; either
way he’s
interesting and
provoc...
Get the equivalent of a
              graduate degree in

itunesu.com   anything…Classes available
              for downl...
Keep track of
                  what’s hot around
                  the world: great
Trendhunter.com   free reports on
   ...
charlesandmarie.com

My favorite
shopping site:
their Soupe du
Jour: a product
offered for only
one day, is
fabulous
Need I say more?
              Can any woman

bagsnob.com   have too many
              handbags?
Integrated
           personal money

mint.com   management site
For those of us
                 who prefer snark

someecards.com   to sincerity.
A government site
                      that actually

trademarksearch.com   works.
Logos, logos and
more logos         brandsoftheworld.com
Save paper: print
                       only what you

Printwhatyoulike.com   want from a web
                       page
Productivity tools
                 and tricks:

lifehacker.com   particularly
                 involving
                ...
Good advice for
                those of us over-

zenhabits.com   scheduled, over-
                worked people
Stay up to date on
               what’s going on in
               social media, and
mashable.com   it changes daily
Give yourself a gift and listen to
          at least one TED talk a week.

ted.com   Share on Facebook and LI, share
    ...
presentationzen.com

Stuck with
powerpoint? At
least try not to
suck so This will
help your
presentations not
suck quite s...
findsounds.com

Free SFX. Can be
used in ppt!
visualthesaurus.com

Note: trial is free,
website is not. If
you write, you’ll
love it
thesaurus.com
clichefinder.com

Sometimes that
cliché is right on
the tip of your
tongue…find it
here
smartbriefentrepreneurship.com


                        Links to the best
                        articles for
          ...
See what other
           people find
digg.com   interesting on the
           web and vote
           yourself
A huge
                  timewaster, but

stumbleupon.com   loads of fun
groupon.com

Great deals, if
enough folks sign
up
tripadvisor.com
Set up alerts based
                    on your own

iltrafficalert.com   schedule and
                    route
opentable.com
A somewhat

dailybeast.com   snarkier CNN.
                 Good columnists
                 that you won’t find
         ...
An aggregator of
             great information
alltop.com   on almost any
             topic. Try here
             first...
Gossip, gossip,

pagesix.com   gossip.
Shameless plug:

facebook   watch for the next
           NWE seminar on
           FB and twitter…
Shameless plug:
          our next series will
twitter   be on why twitter
          you want to tweet!
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The Power of Personal Connections: Using Linked In and Facebook to enhance your corporate and personal brand.

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  1. 1. The Power of Personal Connections*: & * Plus, 50 Fabulous Free websites to help you do things faster, better cheaper. Presented by: MAB Advertising Inc. 515 N. State St. Suite 1700 Chicago, IL 60654 06/25/09
  2. 2. Why use • Largest B2B social network: founded in 2003; 42M members; 1new member per second; 50% outside US • All Fortune 500 represented; over 4M small businesses • Increase visibility, improve Google page rank & search engine results • Increase connectability: locate people from your past, present & future • Research companies & people (staff movement, hiring turnover, job descriptions) • Give and get—ask questions, answer questions, write recommendations • Promote yourself and your business with added apps, website, blog visibility • Scope out the competition, potential customers and employers • Keep track of job movement and people within your network
  3. 3. Maximize Your Experience • Must Do! Strive for 100% complete profile (click “complete profile” button to see how complete your profile is: follow instructions to get to 100%) • Must Do! Use the “professional headline” for more than your current title: use it to describe yourself (see Basic Information section) • Should Do! Use “current status” (AKA “Facebook” field) to raise your professional profile: e.g.: what are you working on?, what are you reading?, what are you attending?…Current status updates appear in your network’s email updates • Make your profile and work experience as complete as possible: it will bring more potential connections to your attention • Your LinkedIn profile should complement your resume, not duplicate it; what do you want people to know “behind” your resume? • Must Do! If you’re a business owner, create a business page for your business NOW; it increases business’ credibility & visibility
  4. 4. Maximize Your Experience • Must Do! Edit your public profile URL to your name; add this URL as a hyperlink to your email signature: people you email can instantly look you up • Add your websites and blogs to website listings: list up to three (you could also list causes you are involved in) • Applications add functionality and visibility to your profile: select ones you’ll use (I love: Amazon Reading Lists, SlideShare and Blog Link, but choose what works for you and your business) • Give and get recommendations strategically: however, do not give recommendations that you would not give in “real life” • Join groups that will complement both your professional and personal interests • Ask questions when you are trying to solve a problem or find a solution: particularly if you are looking for something specific
  5. 5. Some Stats @ • Largest social network in the world, 4th most visited website • Privately owned and operated, founded in 2004 by Mark Zuckerberg, while he was a student at Harvard • Over 200 million active users around the world; more than 100M users log on each day; fastest growing demographic is 35+; 70% of users outside US; 30M current mobile users; mobile users are 50% more active than non-mobile users • Average user has 120+ friends, more than 4 billion minutes per day spent on Facebook (worldwide), 30M+ update page at least once a day Sources: Compete.com 06/17/09,Facebook/MySpace/Twitter
  6. 6. Why Join ? • Network with friends, colleagues, customers and potential customers • MUST DO! Register your customized personal username NOW! It will boost your Google rank (register your vanity url NOW! Once you register for it, it is yours forever! You might want to add it to your email signoff, if you use FB frequently) • Create Groups and Fan Pages for your business; provide links to your business; find complementary groups to promote your business • MUST DO! Publicize events to your network and groups • Upload photos, videos, and websites • Design applications to promote your business
  7. 7. My Lucky Strike Extra! The Fast Fifty Websites* that will help you do things faster, better and cheaper (*and they are almost all free!)
  8. 8. google.com/alerts Google might take over the world! They have free apps galore that can help your business immensely. These are just a couple of the best… stay on the lookout for Google Wave! What are they saying about you on the web? Track it and your competitors…
  9. 9. google.com/adwords What are the hot words on the web right now?
  10. 10. google.com/analytics How does your website rate?
  11. 11. google.com/trends What are the hot topics right now? Use this app to make your blog rank higher, your website more relevant…
  12. 12. google.com/reader Keep all the blogs you follow in one place; sort and save functions very helpful
  13. 13. dimdim.com Free web- conferencing and audio bridge for up to 20 people
  14. 14. websitegrader.com Free SEO tool: easy to use and understand; also has facebook and twitter graders; How does your website score against your direct competition? This will tell you and tell you exactly how to improve your score.
  15. 15. instapaper.com Save web pages you want to read but don’t have time to now in one central place! Read later icon in toolbar…
  16. 16. tinyurl.com Create short URLs with one click: indispensable for FB and Twitter: add app to toolbar
  17. 17. hetemeel.com Personalize pictures to send or use in presentations: fun but functional
  18. 18. imagechef.com Similar to hetemeel; great time waster
  19. 19. “Getting Things Done” Davidandco.com: David Allen’s process: GTD The god of productivity gurus…his email management ideas are gold…
  20. 20. 43folders.com A David Allen disciple: great productivity tips and tricks
  21. 21. thefourhourworkweek.com For those of you who love Tim Ferriss, or really hate him; either way he’s interesting and provocative, and urges us not to waste our personal time and resources
  22. 22. Get the equivalent of a graduate degree in itunesu.com anything…Classes available for download on any subject from some of the best universities in the world
  23. 23. Keep track of what’s hot around the world: great Trendhunter.com free reports on worldwide trends
  24. 24. charlesandmarie.com My favorite shopping site: their Soupe du Jour: a product offered for only one day, is fabulous
  25. 25. Need I say more? Can any woman bagsnob.com have too many handbags?
  26. 26. Integrated personal money mint.com management site
  27. 27. For those of us who prefer snark someecards.com to sincerity.
  28. 28. A government site that actually trademarksearch.com works.
  29. 29. Logos, logos and more logos brandsoftheworld.com
  30. 30. Save paper: print only what you Printwhatyoulike.com want from a web page
  31. 31. Productivity tools and tricks: lifehacker.com particularly involving technology
  32. 32. Good advice for those of us over- zenhabits.com scheduled, over- worked people
  33. 33. Stay up to date on what’s going on in social media, and mashable.com it changes daily
  34. 34. Give yourself a gift and listen to at least one TED talk a week. ted.com Share on Facebook and LI, share your favorites with friends and colleagues
  35. 35. presentationzen.com Stuck with powerpoint? At least try not to suck so This will help your presentations not suck quite so badly
  36. 36. findsounds.com Free SFX. Can be used in ppt!
  37. 37. visualthesaurus.com Note: trial is free, website is not. If you write, you’ll love it
  38. 38. thesaurus.com
  39. 39. clichefinder.com Sometimes that cliché is right on the tip of your tongue…find it here
  40. 40. smartbriefentrepreneurship.com Links to the best articles for entrepreneurs. Many other smart brief editions available.
  41. 41. See what other people find digg.com interesting on the web and vote yourself
  42. 42. A huge timewaster, but stumbleupon.com loads of fun
  43. 43. groupon.com Great deals, if enough folks sign up
  44. 44. tripadvisor.com
  45. 45. Set up alerts based on your own iltrafficalert.com schedule and route
  46. 46. opentable.com
  47. 47. A somewhat dailybeast.com snarkier CNN. Good columnists that you won’t find elsewhere
  48. 48. An aggregator of great information alltop.com on almost any topic. Try here first rather than wikipedia…
  49. 49. Gossip, gossip, pagesix.com gossip.
  50. 50. Shameless plug: facebook watch for the next NWE seminar on FB and twitter…
  51. 51. Shameless plug: our next series will twitter be on why twitter you want to tweet!

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