The Power of Personal
Connections:
Using LinkedIn to Market Your
Business and Yourself


                    Presented by:...
How Small Businesses Use Social Media
Figure 19




                                                                      ...
Some Background on LinkedIn
• Founded in 2003
• Over 67 million members; 1 new member per
  second; 50% outside US
• All F...
Why embrace LinkedIn?
• Increase your visibility, improve your Google page rank and
  search engine results
• Increase you...
How to do it…
• Strive for 100% complete profile (click on the button that
  shows how complete your profile is: it will hel...
How to do it…
• Remember your LinkedIn profile should complement
  your resume, not duplicate it
• If you’re a business own...
How to do it…
• Applications add functionality and visibility to your profile:
  select ones that you’ll use (I love Amazon...
How to do it…
• Use LinkedIn proactively: research someone before you
  meet them, if you are going on an interview or bus...
The Fast Fifty
(or almost free websites)


                            10
google.com/alerts




              What are they saying
              about you on the web?
              Track it and yo...
google.com/adwords


What are the hot words
on the web?




                                      12
google.com/analytics




How does your
website rate?




                                       13
google.com/trends




How does your
website rate?




                                    14
google.com/reader
             Keep all the blogs you
             follow in one place




                            15
Docs.google.com
            Collaborate, edit, store




                            16
dimdim.com




Free web-
conferencing and
audio bridge for up
to 20 people


                      17
websitegrader.com
                Free SEO tool: easy to
                use and understand;
                also has face...
instapaper.com



Read later icon in
toolbar




                                      19
tinyurl.com




Create short URLs with one
click: indispensable for FB
and Twitter
                              20
Healthyskeptic.org


Alternative, informative
Health and diet
information




                                   21
marshallgoldsmithlibrary.com




           Author of “What Got You
           Here, Won’t Get You There

                ...
“Getting Things Done”



                 Davidandco.com:
                 David Allen’s
                 process: GTD
   ...
43folders.com




            A David Allen disciple:
            great productivity
            tips and tricks




     ...
thefourhourworkweek.com

For those of you
who love Tim
Ferriss, or really
hate him; either
way he’s
interesting




      ...
Classes available for
              download on any

itunesu.com   subject from some of
              the best universitie...
Keep track of
                  what’s hot around
                  the world: great
Trendhunter.com   free reports




  ...
charlesandmarie.com

My favorite
shopping site:
their Soupe du
Jour: a product
offered for only
one day, is
fabulous




 ...
Need I say more?
              Can any woman

bagsnob.com   have too many
              handbags?




                    ...
Find out where
                 your flight REALLY
                 is
flightstats.com




                        30
For those of us
                 who prefer snark
                 to sincerity.
someecards.com




                      ...
A government site
                      that actually

trademarksearch.com   works.




                         32
Logos, logos and
more logos         brandsoftheworld.com




                                     33
Free file transfer/
                ftp site. If you
yousendit.com   need more, we
                suggest sharefile.




...
Save paper: print
                       only what you

Printwhatyoulike.com   want from a web
                       page...
Productivity tools
                 and tricks:

lifehacker.com   particularly
                 involving
                ...
Good advice for
                those of us over-

zenhabits.com   scheduled, over-
                worked people




    ...
Stay up to date on
               what’s going on in
               social media, and
mashable.com   it changes daily




...
Give yourself a gift
          and listen to at
ted.com   least one TED talk
          a week. Share on
          Facebook...
presentationzen.com

Have to deal with
powerpoint? This
will help your
presentations not
suck quite so
badly




         ...
findsounds.com

Free SFX. Can be
used in ppt!




                                   41
visualthesaurus.com

Note: trial is free,
website is not. If
you write, you’ll
love it




                               ...
thesaurus.com




                43
clichefinder.com

Sometimes that
cliché is right on
the tip of your
tongue…find it
here




                               ...
smartbriefentrepreneurship.com


                        Links to the best
                        articles for
          ...
groupon.com

Great deals, if
enough folks sign
up




                                  46
tripadvisor.com




                  47
Set up alerts based
                    on your own

iltrafficalert.com   schedule and
                    route




      ...
opentable.com




                49
A somewhat
                 snarkier CNN.
dailybeast.com   Good columnists
                 that you won’t find
          ...
Similar to Daily
             Beast, a smart
newser.com   news aggregator




                   51
An aggregator of
             great information
alltop.com   on almost any
             topic. Try here
             first...
Gossip, gossip,
              gossip.
pagesix.com




                        53
Gossip, gossip,
            gossip.
blurb.com




                      54
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  1. 1. The Power of Personal Connections: Using LinkedIn to Market Your Business and Yourself Presented by: Mary Bahr 6/08/10
  2. 2. How Small Businesses Use Social Media Figure 19 The areas that users have been successful in are generally the same as expectations. However, there is one notable gap: while 73 percent of users expect to identify and attract new customers with social media, only 61 percent have accomplished this successfully. Thus, social media performance is below expectations in bringing new business in the door, although it meets expectations for building brand awareness and staying engaged with customers. Figure 20 What do Small Businesses Hope to Accomplish with Social Media? What Types of Social Media Do Small Businesses Use? Most users of social media – 58 percent – find the medium just “met expectations” for success. For the remainder, twice as many feel the medium fell short of expectations (26 percent) than exceeded expectations (12 percent) for success. The expectations small business owners have for social media are related to external marketing and engagement, and include identifying and attracting new customers, building brand awareness, and staying engaged with customers. Fewer small business owners expect social media to help them with collaborating with external suppliers, partners and colleagues or with staff internally. The external marketing is an obvious use of social media, but there may be a vast untapped potential for using Small Business Report”, Source: “The State of the medium to link members of the supply network, colleagues and Network Solutions LLC, and the Center for staff to gain advantages in creativity and productivity. Such internal uses are harder to imagine Excellence in Business at the University of Maryland. and in their infancy, but have the potential to unleash a vast reservoir of creativity and joint problem solving as social media users grow exponentially. Examples of such uses are developing a new product or service, finding low cost resources, teaming to pursue business opportunities, or leveraging an expert source to solve a special problem. Social media use is not without problems, the main one being the amount of time involved. Half (50 percent) of small business users of social media have found that it has taken up more time than they expected. A common concern about social media in a business context is that it gives people a chance to criticize the business on the internet, but only 17 percent cite this as a
  3. 3. Some Background on LinkedIn • Founded in 2003 • Over 67 million members; 1 new member per second; 50% outside US • All Fortune 500 represented; over 4 million small businesses 4
  4. 4. Why embrace LinkedIn? • Increase your visibility, improve your Google page rank and search engine results • Increase your connectability: locate people from your past, present and future • Research companies and people (staff movement, hiring turnover, job descriptions) • Give and get—ask questions, answer questions, write recommendations • Promote yourself and your business with added apps, and website, blog visibility • Scope our the competition, potential customers and employers • Keep track of job movement of your network 5
  5. 5. How to do it… • Strive for 100% complete profile (click on the button that shows how complete your profile is: it will help you complete it!) • Use the “professional headline” for more than your current title: use it to describe yourself (in Basic Information section) • Use “current status” field to raise your professional profile: e.g.: what are you working on, what are you reading, what are you attending… • Make your profile and work experience as complete as possible: it will bring more potential connections to your attention 6
  6. 6. How to do it… • Remember your LinkedIn profile should complement your resume, not duplicate it • If you’re a business owner, create a business page for your business • Change your public profile URL to your name; add this URL as a hyperlink to your email signature • Add your websites and blogs to website listings: you can list up to three (could also list causes that you are involved in) • Summary: is NOT a resume: use it to explain who you are and what you are passionate about 7
  7. 7. How to do it… • Applications add functionality and visibility to your profile: select ones that you’ll use (I love Amazon Reading Lists, SlideShare and Blog Link, but choose what works for you) • Give and get recommendations strategically: do not give recommendations that you would not give in “real life” • Look for groups that will complement both your professional and personal interests • Ask questions when you are trying to solve a problem or find a solution: particularly if you are looking for something specific • Track companies 8
  8. 8. How to do it… • Use LinkedIn proactively: research someone before you meet them, if you are going on an interview or business pitch, request to LinkIn BEFORE your meeting, so that they can review your profile • Events: promote professional events you are involved in, invite your network • Create your own special interest group: create additional credibility for your expertise • To learn more: Guy Kawasaki’s article on LinkedIn (http:// tinyurl.com/2fbver) • Check out LinkedIn movie:(http://press.linkedin.com/about) 9
  9. 9. The Fast Fifty (or almost free websites) 10
  10. 10. google.com/alerts What are they saying about you on the web? Track it and your competitors… 11
  11. 11. google.com/adwords What are the hot words on the web? 12
  12. 12. google.com/analytics How does your website rate? 13
  13. 13. google.com/trends How does your website rate? 14
  14. 14. google.com/reader Keep all the blogs you follow in one place 15
  15. 15. Docs.google.com Collaborate, edit, store 16
  16. 16. dimdim.com Free web- conferencing and audio bridge for up to 20 people 17
  17. 17. websitegrader.com Free SEO tool: easy to use and understand; also has facebook and twitter graders 18
  18. 18. instapaper.com Read later icon in toolbar 19
  19. 19. tinyurl.com Create short URLs with one click: indispensable for FB and Twitter 20
  20. 20. Healthyskeptic.org Alternative, informative Health and diet information 21
  21. 21. marshallgoldsmithlibrary.com Author of “What Got You Here, Won’t Get You There 22
  22. 22. “Getting Things Done” Davidandco.com: David Allen’s process: GTD The god of productivity gurus 23
  23. 23. 43folders.com A David Allen disciple: great productivity tips and tricks 24
  24. 24. thefourhourworkweek.com For those of you who love Tim Ferriss, or really hate him; either way he’s interesting 25
  25. 25. Classes available for download on any itunesu.com subject from some of the best universities in the world 26
  26. 26. Keep track of what’s hot around the world: great Trendhunter.com free reports 27
  27. 27. charlesandmarie.com My favorite shopping site: their Soupe du Jour: a product offered for only one day, is fabulous 28
  28. 28. Need I say more? Can any woman bagsnob.com have too many handbags? 29
  29. 29. Find out where your flight REALLY is flightstats.com 30
  30. 30. For those of us who prefer snark to sincerity. someecards.com 31
  31. 31. A government site that actually trademarksearch.com works. 32
  32. 32. Logos, logos and more logos brandsoftheworld.com 33
  33. 33. Free file transfer/ ftp site. If you yousendit.com need more, we suggest sharefile. 34
  34. 34. Save paper: print only what you Printwhatyoulike.com want from a web page 35
  35. 35. Productivity tools and tricks: lifehacker.com particularly involving technology 36
  36. 36. Good advice for those of us over- zenhabits.com scheduled, over- worked people 37
  37. 37. Stay up to date on what’s going on in social media, and mashable.com it changes daily 38
  38. 38. Give yourself a gift and listen to at ted.com least one TED talk a week. Share on Facebook and LI 39
  39. 39. presentationzen.com Have to deal with powerpoint? This will help your presentations not suck quite so badly 40
  40. 40. findsounds.com Free SFX. Can be used in ppt! 41
  41. 41. visualthesaurus.com Note: trial is free, website is not. If you write, you’ll love it 42
  42. 42. thesaurus.com 43
  43. 43. clichefinder.com Sometimes that cliché is right on the tip of your tongue…find it here 44
  44. 44. smartbriefentrepreneurship.com Links to the best articles for entrepreneurs. Many other smart brief editions available. 45
  45. 45. groupon.com Great deals, if enough folks sign up 46
  46. 46. tripadvisor.com 47
  47. 47. Set up alerts based on your own iltrafficalert.com schedule and route 48
  48. 48. opentable.com 49
  49. 49. A somewhat snarkier CNN. dailybeast.com Good columnists that you won’t find elsewhere 50
  50. 50. Similar to Daily Beast, a smart newser.com news aggregator 51
  51. 51. An aggregator of great information alltop.com on almost any topic. Try here first rather than wikipedia… 52
  52. 52. Gossip, gossip, gossip. pagesix.com 53
  53. 53. Gossip, gossip, gossip. blurb.com 54
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