Your SlideShare is downloading. ×
NWE Presentation: The Power of Personal Connections
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

NWE Presentation: The Power of Personal Connections

346
views

Published on

A quick overview of how to get the most out of LinkedIn, and my FAST 50 free and fabulous websites.

A quick overview of how to get the most out of LinkedIn, and my FAST 50 free and fabulous websites.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
346
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Power of Personal Connections: Using LinkedIn to Market Your Business and Yourself Presented by: Mary Bahr 6/11/09
  • 2. Social Media • Conversation between your brand and your audience; one to one • Almost 50% of online adults participate in CGM Source: Forrester • Where you choose to participate should be based on your mkting objectives • Harness it, cannot control it • “Groundswell,” (Bernoff/Li) great intro to social media. CGM is the fastest growing segment of the Web, with more than 1MM new articles of content posted every 24 hours 2
  • 3. ©2009, Social Media Marketing Industry Report, Michael Stelzner 3
  • 4. ©2009, Social Media Marketing Industry Report, Michael Stelzner 4
  • 5. 5
  • 6. Some Background on LinkedIn • Founded in 2003 • Over 40 million members; 1 new member per second; 50% outside US • All Fortune 500 represented; over 4 million small businesses 6
  • 7. Why embrace LinkedIn? • Increase your visibility, improve your Google page rank and search engine results • Increase your connectability: locate people from your past, present and future • Research companies and people (staff movement, hiring turnover, job descriptions) • Give and get—ask questions, answer questions, write recommendations • Promote yourself and your business with added apps, and website, blog visibility • Scope our the competition, potential customers and employers • Keep track of job movement of your network 7
  • 8. How to do it… • Strive for 100% complete profile (click on the button that shows how complete your profile is: it will help you complete it!) • Use the “professional headline” for more than your current title: use it to describe yourself (in Basic Information section) • Use “current status” field to raise your professional profile: e.g.: what are you working on, what are you reading, what are you attending… • Make your profile and work experience as complete as possible: it will bring more potential connections to your attention 8
  • 9. How to do it… • Remember your LinkedIn profile should complement your resume, not duplicate it • If you’re a business owner, create a business page for your business • Change your public profile URL to your name; add this URL as a hyperlink to your email signature • Add your websites and blogs to website listings: you can list up to three (could also list causes that you are involved in) • Summary: is NOT a resume: use it to explain who you are and what you are passionate about 9
  • 10. How to do it… • Applications add functionality and visibility to your profile: select ones that you’ll use (I love Amazon Reading Lists, SlideShare and Blog Link, but choose what works for you) • Give and get recommendations strategically: do not give recommendations that you would not give in “real life” • Look for groups that will complement both your professional and personal interests • Ask questions when you are trying to solve a problem or find a solution: particularly if you are looking for something specific 10
  • 11. How to do it… • Use LinkedIn proactively: research someone before you meet them, if you are going on an interview or business pitch, request to LinkIn BEFORE your meeting, so that they can review your profile • Events: promote professional events you are involved in, invite your network • Create your own special interest group: create additional credibility for your expertise • To learn more: Guy Kawasaki’s article on LinkedIn (http://tinyurl.com/2fbver) • Check out LinkedIn movie:(http://press.linkedin.com/about) 11
  • 12. The Fast Fifty (or almost free websites) you should know about! 12
  • 13. google.com/alerts What are they saying about you on the web? Track it and your competitors… 13
  • 14. google.com/adwords What are the hot words on the web? 14
  • 15. google.com/analytics How does your website rate? 15
  • 16. google.com/trends How does your website rate? 16
  • 17. google.com/reader Keep all the blogs you follow in one place 17
  • 18. dimdim.com Free web- conferencing and audio bridge for up to 20 people 18
  • 19. websitegrader.com Free SEO tool: easy to use and understand; also has facebook and twitter graders 19
  • 20. instapaper.com Read later icon in toolbar 20
  • 21. tinyurl.com Create short URLs with one click: indispensable for FB and Twitter 21
  • 22. hetemeel.com Personalize pictures to send or use in presentations: fun but functional 22
  • 23. imagechef.com Similar to hetemeel 23
  • 24. “Getting Things Done” Davidandco.com: David Allen’s process: GTD The god of productivity gurus 24
  • 25. 43folders.com A David Allen disciple: great productivity tips and tricks 25
  • 26. thefourhourworkweek.com For those of you who love Tim Ferriss, or really hate him; either way he’s interesting 26
  • 27. Classes available for download on any itunesu.com subject from some of the best universities in the world 27
  • 28. Keep track of what’s hot around the world: great Trendhunter.com free reports 28
  • 29. charlesandmarie.com My favorite shopping site: their Soupe du Jour: a product offered for only one day, is fabulous 29
  • 30. Need I say more? Can any woman bagsnob.com have too many handbags? 30
  • 31. Integrated personal money mint.com management site 31
  • 32. For those of us who prefer snark someecards.com to sincerity. 32
  • 33. A government site that actually trademarksearch.com works. 33
  • 34. Logos, logos and more logos brandsoftheworld.com 34
  • 35. Save paper: print only what you Printwhatyoulike.com want from a web page 35
  • 36. Productivity tools and tricks: lifehacker.com particularly involving technology 36
  • 37. Good advice for those of us over- zenhabits.com scheduled, over- worked people 37
  • 38. Stay up to date on what’s going on in social media, and mashable.com it changes daily 38
  • 39. Give yourself a gift and listen to at ted.com least one TED talk a week. Share on Facebook and LI 39
  • 40. presentationzen.com Have to deal with powerpoint? This will help your presentations not suck quite so badly 40
  • 41. findsounds.com Free SFX. Can be used in ppt! 41
  • 42. visualthesaurus.com Note: trial is free, website is not. If you write, you’ll love it 42
  • 43. thesaurus.com 43
  • 44. clichefinder.com Sometimes that cliché is right on the tip of your tongue…find it here 44
  • 45. smartbriefentrepreneurship.com Links to the best articles for entrepreneurs. Many other smart brief editions available. 45
  • 46. See what other people find digg.com interesting on the web and vote yourself 46
  • 47. A huge timewaster, but stumbleupon.com loads of fun 47
  • 48. groupon.com Great deals, if enough folks sign up 48
  • 49. tripadvisor.com 49
  • 50. Set up alerts based on your own iltrafficalert.com schedule and route 50
  • 51. opentable.com 51
  • 52. A somewhat dailybeast.com snarkier CNN. Good columnists that you won’t find elsewhere 52
  • 53. An aggregator of great information alltop.com on almost any topic. Try here first rather than wikipedia… 53
  • 54. Gossip, gossip, pagesix.com gossip. 54
  • 55. Shameless plug: facebook watch for the next NWE seminar on FB and twitter… 55
  • 56. Shameless plug: our next series will twitter be on why twitter you want to tweet! 56