Your SlideShare is downloading. ×
NWE Presentation: The Power of Personal Connections
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

NWE Presentation: The Power of Personal Connections


Published on

A quick overview of how to get the most out of LinkedIn, and my FAST 50 free and fabulous websites.

A quick overview of how to get the most out of LinkedIn, and my FAST 50 free and fabulous websites.

Published in: Business, Technology

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. The Power of Personal Connections: Using LinkedIn to Market Your Business and Yourself Presented by: Mary Bahr 6/11/09
  • 2. Social Media • Conversation between your brand and your audience; one to one • Almost 50% of online adults participate in CGM Source: Forrester • Where you choose to participate should be based on your mkting objectives • Harness it, cannot control it • “Groundswell,” (Bernoff/Li) great intro to social media. CGM is the fastest growing segment of the Web, with more than 1MM new articles of content posted every 24 hours 2
  • 3. ©2009, Social Media Marketing Industry Report, Michael Stelzner 3
  • 4. ©2009, Social Media Marketing Industry Report, Michael Stelzner 4
  • 5. 5
  • 6. Some Background on LinkedIn • Founded in 2003 • Over 40 million members; 1 new member per second; 50% outside US • All Fortune 500 represented; over 4 million small businesses 6
  • 7. Why embrace LinkedIn? • Increase your visibility, improve your Google page rank and search engine results • Increase your connectability: locate people from your past, present and future • Research companies and people (staff movement, hiring turnover, job descriptions) • Give and get—ask questions, answer questions, write recommendations • Promote yourself and your business with added apps, and website, blog visibility • Scope our the competition, potential customers and employers • Keep track of job movement of your network 7
  • 8. How to do it… • Strive for 100% complete profile (click on the button that shows how complete your profile is: it will help you complete it!) • Use the “professional headline” for more than your current title: use it to describe yourself (in Basic Information section) • Use “current status” field to raise your professional profile: e.g.: what are you working on, what are you reading, what are you attending… • Make your profile and work experience as complete as possible: it will bring more potential connections to your attention 8
  • 9. How to do it… • Remember your LinkedIn profile should complement your resume, not duplicate it • If you’re a business owner, create a business page for your business • Change your public profile URL to your name; add this URL as a hyperlink to your email signature • Add your websites and blogs to website listings: you can list up to three (could also list causes that you are involved in) • Summary: is NOT a resume: use it to explain who you are and what you are passionate about 9
  • 10. How to do it… • Applications add functionality and visibility to your profile: select ones that you’ll use (I love Amazon Reading Lists, SlideShare and Blog Link, but choose what works for you) • Give and get recommendations strategically: do not give recommendations that you would not give in “real life” • Look for groups that will complement both your professional and personal interests • Ask questions when you are trying to solve a problem or find a solution: particularly if you are looking for something specific 10
  • 11. How to do it… • Use LinkedIn proactively: research someone before you meet them, if you are going on an interview or business pitch, request to LinkIn BEFORE your meeting, so that they can review your profile • Events: promote professional events you are involved in, invite your network • Create your own special interest group: create additional credibility for your expertise • To learn more: Guy Kawasaki’s article on LinkedIn ( • Check out LinkedIn movie:( 11
  • 12. The Fast Fifty (or almost free websites) you should know about! 12
  • 13. What are they saying about you on the web? Track it and your competitors… 13
  • 14. What are the hot words on the web? 14
  • 15. How does your website rate? 15
  • 16. How does your website rate? 16
  • 17. Keep all the blogs you follow in one place 17
  • 18. Free web- conferencing and audio bridge for up to 20 people 18
  • 19. Free SEO tool: easy to use and understand; also has facebook and twitter graders 19
  • 20. Read later icon in toolbar 20
  • 21. Create short URLs with one click: indispensable for FB and Twitter 21
  • 22. Personalize pictures to send or use in presentations: fun but functional 22
  • 23. Similar to hetemeel 23
  • 24. “Getting Things Done” David Allen’s process: GTD The god of productivity gurus 24
  • 25. A David Allen disciple: great productivity tips and tricks 25
  • 26. For those of you who love Tim Ferriss, or really hate him; either way he’s interesting 26
  • 27. Classes available for download on any subject from some of the best universities in the world 27
  • 28. Keep track of what’s hot around the world: great free reports 28
  • 29. My favorite shopping site: their Soupe du Jour: a product offered for only one day, is fabulous 29
  • 30. Need I say more? Can any woman have too many handbags? 30
  • 31. Integrated personal money management site 31
  • 32. For those of us who prefer snark to sincerity. 32
  • 33. A government site that actually works. 33
  • 34. Logos, logos and more logos 34
  • 35. Save paper: print only what you want from a web page 35
  • 36. Productivity tools and tricks: particularly involving technology 36
  • 37. Good advice for those of us over- scheduled, over- worked people 37
  • 38. Stay up to date on what’s going on in social media, and it changes daily 38
  • 39. Give yourself a gift and listen to at least one TED talk a week. Share on Facebook and LI 39
  • 40. Have to deal with powerpoint? This will help your presentations not suck quite so badly 40
  • 41. Free SFX. Can be used in ppt! 41
  • 42. Note: trial is free, website is not. If you write, you’ll love it 42
  • 43. 43
  • 44. Sometimes that cliché is right on the tip of your tongue…find it here 44
  • 45. Links to the best articles for entrepreneurs. Many other smart brief editions available. 45
  • 46. See what other people find interesting on the web and vote yourself 46
  • 47. A huge timewaster, but loads of fun 47
  • 48. Great deals, if enough folks sign up 48
  • 49. 49
  • 50. Set up alerts based on your own schedule and route 50
  • 51. 51
  • 52. A somewhat snarkier CNN. Good columnists that you won’t find elsewhere 52
  • 53. An aggregator of great information on almost any topic. Try here first rather than wikipedia… 53
  • 54. Gossip, gossip, gossip. 54
  • 55. Shameless plug: facebook watch for the next NWE seminar on FB and twitter… 55
  • 56. Shameless plug: our next series will twitter be on why twitter you want to tweet! 56