Transcript of "Costing commercial viability research methods"
Research into Existing OutputWhat do I want to find out?What is currently out in the factual programming market similar to what I ammaking?Type of research method Why this method is effective?a) Secondary Quantitative Research using TV The method is effective because the percentages orguides to look at factual programmes and create a numerical data will enable me to see how many factualpercentages or numerical data to help me find out programmes there are that is similar to the one showhow many programmes there are out there that and appeals to teenagers. Hereby, I can find out aboutare factual and what is currently out in the factual the variety of factual programs.programming market similar to what I am making. In addition, this method is effective because I can find out across different channels what and how many factual programming there is.b) Primary Qualitative Research where I will be I will find out in depth information about the differentanalyzing and comparing two factual programmes. types of factual programming and the conventions ofFor example, one from the One Show and another them in more detail.one from Film Network known as the Ghost VillageProject.
Key Findings of Research Methoda) Secondary Quantitative ResearchFrom the research I have found out three key things. These were that:• I discovered that over 32 factual programs were published on Channel 4 which were almost similar to my documentary . For example, 10 Years Younger, Extreme Male Beauty, How to Look Good Naked and Katie: My Beautiful Friends.• On BBC Three I have found out again that over 33 factual programs were on that were similar to my documentary. And that were out in the current market. For example, Snog Marry or Avoid? On BBC Three I have find out that my documentary could best fit in on the Arts, Culture & the Media factual programs. For instance, Great Movie Mistakes because it is very interested just like my documentary and my documentarys title would be Music Censorships , which can relate to the title of the factual market. In addition, my documentary also deals with government censorships and music videos.• I have also found out after conducting the secondary quantitative research across different channels what and how many factual programming there is, which I have stated above.
The One Show and the Ghost Village documentary comparisonb) Primary Qualitative Research Where I will be analyzing and comparing two factual programs. For example, one from the One Show and another one from Film Network known as the Ghost Village Project.Through analysing this documentary, I have found out that for my documentary I will be presenting the documentary, at the beginning, just like the One Show documentary and the Ghost Village documentary where there were graffiti artists introduced with a voice or a presenter.By comparing the two documentaries, I have discovered that both of them have used voice over, relevant cutaways, Vox Pops, expert opinions, a range of different shots.Both of the documentaries were documenting an aspect of reality. In the One Show the presenter participates in the documentary where she discusses the show to the target audience. Similar to the One Show, I will make a participatory documentary too. The Ghost village documentary has often used close ups, rule of thirds, titles to introduce the name of the documentary, which has inspired me to plant the key findings in my documentary too.I will put a lot of emphasis on lighting in my documentary, as it is the most important part of a documentary and it conveys different interpretations to the target audience.As an inspiration, I will use the key findings that I have find out from comparing the two short documentaries in my documentary. For instance, I want to start my documentary with a scene of the SKY News program talking about government censorships on sexually explicit music videos, followed by voice over of a narrator talking relevant about the issue to the target audience.
Research into Existing OutputWhat do I want to find out?Who do these programs appeal to?Type of research method Why this method is effective?c) Secondary Quantitative Research – list all the different Hereby, I can find out about all the different types of factualtypes of factual programs that I have find out through the programmes (e.g. about their codes and conventions) This wayTV guide. Ask a specific target audience mainly teenagers I can identify which factual programming appeals to whom byabout which one is their most favourite one. The one that looking at its codes and conventions, modes or what type ofis the most popular indicates that that certain factual genre it is that makes the factual program so appealing to thatprogram aims to target teenagers as it appeals to them specific target audience.perfectly.d) Primary Qualitative Research where I think it is better This will enable me to find out specifically when doing the Voxto proceed a Vox Pops as I will obtain a myriad of Pops with my teenage target audience what they actually likepersonal opinions about the factual programs, about a factual programmes or what is it about theparticularly from teenagers. programmes that appeals to them, for example, Extraordinary Stories.Some of the things that I will ask them is:-Does factual programming appeals to you. For instance, The Vox Pops will enable me to obtain their personal opinionsSkinny vs. Super Size or embarrassing bodies. and views about the factual programmes.- Then, I will ask them what is it about these factualprograms that appeals to you?- Why do these programs appeal to you?
Key findings of my research method• Secondary Quantitative Research Below I have included the most popular and most watched by young people documentaries discovered through my secondary quantitative research.3) Embarrassing Bodies4) Super Skinny Super Size5) Panorama6) Come Dine With Me7) Snog, Marry or AvoidI have find out through enquiring my target audience that their faviourite channels that are most watched are Channel 4, Itv1 and 2, BBC Three and BBC One, BBC Two, BBC4, ITV3, ITV4, More4, E! entertainment, E4 and ITV2.Most of the above channels that I have learned from broadcast their factual programmes during the evening when all young people are more likely to be at home. That’s why I am going to broadcast my documentary in the evening too around 7.00pm-9.00pm on a specific day euch as Mondays.
Key Findingsd) Primary Qualitative ResearchAfter conducting the Vox Pops I have found out that my target audience was really interested in factual programmes because it was mainly the opinions of the characters in the documentaries and that it was documenting an aspect of reality, documentaries consists of real life stories which are more relevant, appeal and believable for my target audience. Expert and polarized opinions were very important for my target audience too when I did the Vox Pops with them. They said they preferred facts , statistics and figures too.I have also discovered that my documentaries like factual documentaries because they were educational, informed the young audience, persuasive, supportive, advised and provided further contact details for any inquiries raised in the documentary for example embarrassing bodies is a perfect factual documentary that is almost similar to my documentary.
Unit 4: Research into Existing OutputWhat do I want to find out?Is there a place in the market for my program?Type of research method Why this method is effective?e) Secondary Qualitative Research – where I will be This method is effective because I will focus on just oneinvestigate two or three channels on existing programs. I mainstream channel known as Channel4 that has got otherwill be analyzing on their target audience, modes, style subsidiary channels like the E4 and More4.and anything that I can link to my program. My task will be to find out what the gap in the market is on the terrestrial channels for my programme.f) Primary Quantitative Research – where I will conduct a This method will be highly effective because I can ask themsurvey about whether there is a gap in the market . I will what is missing in the factual programming market which isspecifically design for my target audience. similar to my program and appeals to teenagers. What hasn’t my target audience yet seen in the factual programs. Then, IHereby, I can also ask my target audience whether they will count in order of what is expected from my targethave seen or heard from my documentary ever before. audience.And whether there is a gap in the market for the issues inmy documentary has never been raised.
Key Findingse) Primary quantitative researchTo summarize my finding I have mainly found out that the gab in the market is that 1 out of 10 documentaries are made by a young person. This indicates that there aren’t any documentaries made by young people for young people as much as it should be.Zero documentary is produced about sexually explicit music videos and that consists of sexual music videos in the factual market programmes.At last, 10% documentaries remain an open ending with no overall conclusion . This suggests that not a lot of documentaries end with an open ending as my documentary does end but does not conclude with a final answer whether it is right or wrong to censor sexually explicit music videos as it is a controversial subject matter that not a solid answer can be discovered. The debate in my documentary is an ongoing dialogue, which is a gap in the market that I have discovered and learned through conducting my through secondary, primary and quantitative and qualitative researches.
Key Findingsf) Primary Quantitative Research – where I will conduct a survey about whether there is a gap in the market . I will specifically design for my target audience.By carrying out the survey I have found out very crucial key findings about the gap in the market. These are:• 90% of my target audience did not know any factual programs that was made by someone else similar to my documentary.• 80% of them said there was a gap in the market for my documentary as it was missing and it was never raised awareness about it.• 55% of my target audience in the survey said that there were documentaries about the government censorships on sexually explicit music videos missing in the factual programming market.• 85% of my target audience in the survey stated that they haven’t yet seen any factual programs which are similar to my program that is made by a young person for young people about sexually explicit contents in the mass media.
Evaluation of distribution methods and proposals for distributionIt is highly important to distribute my documentary on the exact specific channels, websites or other distribution methods so that a vast majority of my target audience and viewers watch my documentary without being limited or denied access to my documentary due to possible errors.The best way for me to promote my documentary is by broadcasting it on BBC Panorama documentaries alongside with other popular documentaries and at specific times during the evening when young people are from work or college.Yet also, I would make it available online on social networking websites such as Blogger, Facebook or on official TV Channel websites such as BBC Iplayer to enable my target audience to have full access to my documentary on technological devices, particularly on laptops or Ipads .I will also include my documentary during commercial times so that my target audience are made aware of my documentary through advertisements.Through wide distribution methods my target audience can have broad access so that they can watch my documentary on every single device available, for instance, their Iphone, Ipad, Anderiods, Laptops, Macs or on different TV Channels such as BBC, BBC Three, E4, ITV1, ITV2 or Channel 4.The proposals for distribution that I have made above are necessary and essential for the promotion of my documentary die to the fact that there are a myriad other documentaries out in the market which could steal my place. Therefore, I have chosen very specific channels and sites to distribute my documentary. I am aware exactly which distribution should be used that are utilized most frequently by my target audience as young people.
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