Newspaper advertising has been
around longer than any other form
of advertising we see today and is
still the first kind of advertising that
businesses think about doing.
The issue of my local paper contains twenty pages:
There is not any full page ad, but they all are half or quarter page
ones in different sizes.
Page 1 has all the headline news, and about 1/3 of the page is an
index for the included ads which are going to be explained in certain
The ads like this are all informative
so there is no need to take into
account here, out of an analytical
As the first page biggest ad in size,
we have an employment
advertisement related to a
hypermarket called “padideh” which
means “phenomenon”. Firstly I
would say the reason that they have
put it on the first page ,why it is the
biggest , and why the used color is
red. The only reason here is to make
the newspaper selling high. As it is
clear, there is just some words on the
first page so if anyone wants to
know more, he/she needs to buy it!
Page5 has one advertisement that has taken
up ¼ of the page; it is about a contest on
Architecture for everyone who concerns, it has
been also provided with great cash prizes for
the first three winners. From an analytical point
of view I need to say the colors, yellow and
blue, are both Islamic symbolic colors mostly
used in mosques’ architecture and design. It is a
sort of big size ad because it is related to the
religion and based on government’s view. The
words are in a diagonal format to make it
different and also modern!
On page 5 we can also see some
other ads on “travel and tourism
industry” which have taken ¼ of the
page all together in different sizes.
They are filled up with too much
words and colors that I think it is
not really photogenic so as to make
an ad effective. They are mostly
Page 12 has ¼ of the page ad which is related to the online format of the given newspaper
“JAM-E-JAM” only to introduce the “health” section which is called “Jam-e-jam sara”. Firstly it is
big in size because of the self-sponsorship. There is something like a drawer at the left hand which
shows all the included sections, and one of them which is related to health is bold to advertise only
on this part here. At the right hand we can see a laptop computer which symbolizes that this section
is on the web. The fruits stand for the heath, that are put in an online pot! To show all the
information you need is available here, so you can surf through your personal computer.
Page 17 includes an ad which is placed at the bottom of the page, related to one of the
supplements of the given newspaper which is called “Ghab-e-kouchak” published every
Saturday, the first day of the week in Iran. According to the statistics, people don’t read
much newspaper on the first day of the week than the other days. As you can see, this No.
has published on Thursday, 5th Dec.2013 so as I have understood, that’s why they have
found it necessary to advertise on this supplement version to persuade readers to buy it.
Page 19 has an ad about ¼ of the page on
“SAMSUNG LOTTERY” for Football World
Cup Brazil 2014.
The first principle in advertising, simplicity, is
observed here as all the other SAMSUNG’s
ads to make it more effective. They have used
the number”100” to show there are 100
opportunities to win. Making use of “100” is
really effective because it makes a sense of
exaggeration which is pleasant to the readers.
Page 20, the last page has only one ad on a movie which
is running at all the movies around Iran called “Nazanin”. It
has also taken about ¼ of the page space. First of all I need to
say it is placed on the last page to attract more attention
because the first and last pages are the most attractive ones in
each newspaper. As you can see they have used not such a
famous actress’ photo in spite of the fact that the other great
actors’ names are written in a very small font and no picture, I
think to make it eye-catching or to advertise the new actress.
The girl’s face is in a shade of fog to show that there is
ambiguity in the scenario. The trace of blood, drops in dark
red, says it could be a horrible movie, including murder. The
actress’ factual name is written in dark red too, at the top of
the name of the movie “Nazanin” which means ”the lover” I
guess to show the murder is related to her so as to move
people’s sensation. The gray color for background and her
face make-up also show it could be a scary one.