0
Thatwasthen
Thisisnow
It’s a seismic shiftAgricultural Era  Industrial Era  Knowledge Era
Understanding the shiftIndustrial  Knowledge EraTangible  Intangible AssetsFactory  Knowledge Factory
It’s been fueled by investmenthttp://www.conference-board.org/data/intangibles/
Where has the money gone?…to build knowledge assets:• In computers• In workforces• In processes• In designs,products• In n...
Investment created new valueSource: Ocean Tomo“Intangible,”off-balancesheet portion ofcorporate value
Shift happened economy-wide0%10%20%30%40%50%60%70%80%90%100%EnergyMaterialsIndustrialsConsumer DiscretionaryConsumer Stapl...
For now, holding at +/- 80%
This isabout therise of anew kind ofeconomicasset
Whatis IC?
Human Capital• Employees:– Competencies– Experience– Loyalty• Management– Industry experience– Managerial expertise
StructuralCapital• Processes/IT (the heart of modern business)• Technology/IP– Data, stored information and knowledge– Own...
RelationshipCapital• Customers• External partners (suppliers, outsourcingpartners, regulators, communities, press)• Brand ...
StrategicCapital• Business model– How the knowledge factory fits together• Culture• External factors:– Industry– Economy– ...
-Measure-Manage-MonetizeIC Management
Benefits of IC Management• Optimized performanceHealthcare co grew revenues with lower headcount• Increased innovationHigh...
www.smarter-companies.com
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What is Intangible Capital?

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Transcript of "What is Intangible Capital?"

  1. 1. Thatwasthen
  2. 2. Thisisnow
  3. 3. It’s a seismic shiftAgricultural Era  Industrial Era  Knowledge Era
  4. 4. Understanding the shiftIndustrial  Knowledge EraTangible  Intangible AssetsFactory  Knowledge Factory
  5. 5. It’s been fueled by investmenthttp://www.conference-board.org/data/intangibles/
  6. 6. Where has the money gone?…to build knowledge assets:• In computers• In workforces• In processes• In designs,products• In networks• In brands
  7. 7. Investment created new valueSource: Ocean Tomo“Intangible,”off-balancesheet portion ofcorporate value
  8. 8. Shift happened economy-wide0%10%20%30%40%50%60%70%80%90%100%EnergyMaterialsIndustrialsConsumer DiscretionaryConsumer StaplesHealth CareFinancialsTelecommunications ServicesInformation TechnologyUtilitiesIntangible Value as a % of Total Market Capitalizationby Sector19752005
  9. 9. For now, holding at +/- 80%
  10. 10. This isabout therise of anew kind ofeconomicasset
  11. 11. Whatis IC?
  12. 12. Human Capital• Employees:– Competencies– Experience– Loyalty• Management– Industry experience– Managerial expertise
  13. 13. StructuralCapital• Processes/IT (the heart of modern business)• Technology/IP– Data, stored information and knowledge– Own product/service designs and knowledge– Intellectual property (patents, trademarks,copyrights, trade secrets)• Sales and marketing processes
  14. 14. RelationshipCapital• Customers• External partners (suppliers, outsourcingpartners, regulators, communities, press)• Brand and Reputation (the new bottomline)
  15. 15. StrategicCapital• Business model– How the knowledge factory fits together• Culture• External factors:– Industry– Economy– Competition– Globalization– Regulation
  16. 16. -Measure-Manage-MonetizeIC Management
  17. 17. Benefits of IC Management• Optimized performanceHealthcare co grew revenues with lower headcount• Increased innovationHigh-end consulting firm doubled in size• Higher valuationTech firm sold at premium to the market• Great reputationEngineering firm doubled key hourly rates
  18. 18. www.smarter-companies.com
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