The Future of IC

The Future of IC? It’s up to us… ICA-1

Declaration of Relevance Let’s resolve to: • End the curse of knowledge • Link IC and financials • Create IC 2.0 ICA-2

Curse of Knowledge It becomes difficult for us to share our knowledge with others because we know too much. –from Made to Stick Let’s make IC simple for businesspeople to understand ICA-3

Most powerful tool ICA-4

IC and Financials None of these early adopters has “cracked the code” for the link between IC and financials. –ECIC 2009 paper Let’s make the link clear ICA-5

IC drives revenue Relationship Capital: Relationship Capital: Advertisers Searchers on internet Structural Capital: Structural Capital: Search engine Advertising Revenues Human Capital: programming and math competencies From You Can Grow Like Google on YouTube ICA-6

IC 2.0 One of the basic lessons the knowledge era is that knowledge is distributed…and must be allowed and encouraged to flow from the bottom up and the outside in. –IC in Crisis Let’s build IC from the bottom up ICA-7

The Future of IC… An open conversation and research project into practical applications of IC. We hope to gather stories about how IC knowledge resources are used in organizations. Join us at icknowledgecenter.com ICA-9

References • Made to Stick by (Heath and Heath) • You Can Grow Like Google (Adams) • IC 2.0: An Open Source Manifesto (Adams) slideshare.com/maryadamsica ICA-10

The Future of IC

by Mary Adams

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