Knowledge is the New Oil

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The challenge for every business is how to put your intellectual capital to work. In this presentation, you will learn a way to model knowledge value creation by Mary Adams at the Knowledge Management Society of Warsaw in April, 2009.

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Knowledge is the New Oil

  1. 1. Knowledge is the New Oil ICA - 1
  2. 2. Oil brought wealth to the lucky… Photo credit: “Beverly Hillbillies” at www.tvland.com ICA - 2
  3. 3. …and the smart ICA - 3
  4. 4. Luck and smarts in the knowledge era…. ICA - 4
  5. 5. Larry and Sergey started Google Human Capital ICA - 5
  6. 6. They built a piece of software Structural Capital (process & IP) ICA - 6
  7. 7. It attracted internet searchers Relationship Capital ICA - 7
  8. 8. Ad software provided revenues Financial More Capital structural capital (gold because it’s how they get paid) ICA - 8
  9. 9. And advertisers More relationship capital ICA - 9
  10. 10. Over time they have added competencies More human capital ICA - 10
  11. 11. And this intellectual capital “factory” has scaled to $20 billion and counting…. ICA - 11
  12. 12. The secret to scaling: structural capital Structural capital is “operationalized” knowledge that is usually automated using information technology. This kind of knowledge asset is highly scalable and provides one of the major business opportunities of the knowledge era. The only limit to scaling structural capital is the number of people that need the solution. ICA - 12
  13. 13. Any business can be modeled like this ICA - 13
  14. 14. Model your company • How do you get paid (product, service, workers’ time)? • What are the key processes that support your getting paid? • What key competencies support your processes? • What key relationships make it all work? • How does it all fit together? This is your IC factory—does it scale? ICA - 14
  15. 15. Management 2.0 Managing the IC factory: • Visualize • Measure • Manage • Report ICA - 15
  16. 16. Want to learn more? • Visit: www.i-capitaladvisors.com www.icknowledgecenter.com • Sign up for e-newsletter: Sheet going around the room or email adams@i-capitaladvisors.com • Call 781-729-9650 ICA - 16

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