ICounts - Use measures that matter!

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ICounts is a set of open source tools developed by Smarter-Companies for the management of intangible capital. 80% of the value of the average business today is intangible. Yet few companies manage intangibles in a systematic way. This leads to stalled innovation, reputational risk, poor performance, inaccurate valuations. These simple exercises to identify, model and measure intangible capital unleash the power and value of organizations’ knowledge and networks.
For more information, visit www.smarter-companies.com.

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  • Take this quiz for three companies:
    1 – Your own
    2 – Google
    3 – General Electric
    4 – Main St. Texaco (see next page for help on this one)
  • ICounts - Use measures that matter!

    1. 1. Use measures that matter! Smarter-Companies Inc.
    2. 2. Our cause? Smarter-Companies Inc. Unleash the power of our collective minds (our intangible capital) to collaborate, create, innovate … and fuel a new era of prosperity
    3. 3. Our strategy? Smarter-Companies Inc. Empower individuals and organizations with tools that help them model and measure value creation through intangible capital
    4. 4. What is ICountsTM? It is a toolset offered by Smarter-Companies for consultants and organizations to be able to answer key questions: • ICounts Index Is intangible capital important to your organization? • ICounts Inventory What are the key intangibles driving your success? • ICounts Visualizations How do intangibles support the success of your business? • ICounts Graph How do your intangibles compare with those of your peers? Smarter-Companies Inc.
    5. 5. Why use ICountsTM? • 80% of the value of the average business today is intangible • Yet few companies manage intangibles in a systematic way • This leads to stalled innovation, reputational risk, poor performance, inaccurate valuations • These simple exercises to identify, model and measure intangible capital unleash the power and value of organizations’ knowledge and networks Smarter-Companies Inc.
    6. 6. Key ICountsTM FAQ’s • Where did the tools come from? They were developed over the last decade through the consulting work of Mary Adams, co-author Smarter-Companies Inc. of Intangible Capital • Are they available for broad use? Yes, they are offered as open source methodologies (see terms on the next page) • Can I use the name ICountsTM? The name is licensed by Smarter-Companies to firms who complete our training programs
    7. 7. Terms of Use We make the ICounts Index, Inventory, Map and Canvas methodologies available under a Creative Commons Attribution Share-Alike license, which allows for both personal and commercial derivative works, as long as they credit Smarter-Companies and release their designs under the same license. If you use these tools, we ask that you share your experience and suggested changes with Smarter-Companies Inc. our community at www.smarter-companies.com
    8. 8. ICounts™ Index The Index is an open source methodology that helps you quickly illustrate the relative importance of intangibles to your own or a client’s business Smarter-Companies Inc.
    9. 9. ICounts™ Index Rank according to importance for the future of the firm (5 is highest): Tangible Capital: 0-5 Intangible Capital 0-5 Inventory ___ People ___ Equipment ___ Processes ___ Buildings ___ Relationships ___ Land ___ Strategy ___ Smarter-Companies Inc. Total ___ Total ___ Index Calculation: intangibles/(intangibles+tangibles)
    10. 10. ICounts™ Inventory The Inventory is an open source methodology for identifying the core intangible capital of an organization Smarter-Companies Inc.
    11. 11. ICounts™ Inventory Use sticky notes to record the answers to the inventory questions on the next page… Smarter-Companies Inc.
    12. 12. ICounts™ Inventory 1. What is your brand? (relationship capital) 2. Who are your clients? (relationship capital) 3. What do you do to create value for them? (strategic capital) 4. What are the key processes and knowledge that support the model? (structural capital) 5. Who are the key partners that support the model? (relationship capital) 6. What are the key competencies your people need to support the model? (human capital) 7. What are the key elements of the culture you need to support the model? (strategic capital) Smarter-Companies Inc.
    13. 13. ICounts™ Visualizations The open source ICounts Visualization tools—the Map and the Canvas—are helpful for making sense of the lists of assets in your ICounts Inventory Smarter-Companies Inc.
    14. 14. ICounts™ Map Smarter-Companies Inc.
    15. 15. ICounts™ Map (digital) Smarter-Companies Inc. Stakeholders Employees Value/Purpose Customers Processes, Knowledge, Data, IP Partners
    16. 16. ICounts™ Canvas PEERS 7 -Which organizations do you consider to be your peers? BRAND(S) START HERE: (numbers correspond to ICounts Inventory Questions) 1-What is your brand? Creative Commons Attribution Share-Alike License, adapted by Smarter-Companies from www.businessmodelgeneration.com Smarter-Companies Inc. CUSTOMERS 2a-Who are your paying customers? VALUE PROPOSITION 3a-What do you do to create value for your customers and stakeholders? BUSINESS MODEL 3b-How do you get paid for the value you create? PROCESSES 4a-What are the key processes that support your value creation? PRODUCTION PARTNERS 5b-Who are the key partners who support your value creation? CHANNEL PARTNERS 5a-Who are the key partners who support your value delivery? KNOWLEDGE/IP 4b-What are the key knowledge, data or IP needed to support your value creation? COMPETENCIES 6-What are the core competencies your people need to support your value creation? STAKEHOLDERS 2a-Who are your non-paying customers and/or key stakeholders? TANGIBLE ASSETS 4c-What are key tangible assets needed to support your value creation? CULTURE 7-What are the key elements of the culture your organization needs to support the system? Revenue Profits Op Costs + Tangible + Intangible Capital Expenditures Reputation and Valuation
    17. 17. ICounts™ Canvas PEERS BRAND(S) CUSTOMERS VALUE PROPOSITION BUSINESS MODEL PROCESSES PRODUCTION PARTNERS CHANNEL PARTNERS KNOWLEDGE/IP COMPETENCIES STAKEHOLDERS TANGIBLE ASSETS CULTURE Revenue Profits Op Costs + Tangible + Intangible Capital Expenditures Reputation and Valuation Smarter-Companies Inc. A blank copy of this tool is available in a Word doc at www.smarter-companies. com Creative Commons Attribution Share-Alike License, adapted by Smarter-Companies from www.businessmodelgeneration.com
    18. 18. ICounts™ Graphs The ICounts Graphs Report is a proprietary tool used to measure the strength of the intangible capital drivers of corporate performance and value, including those identified in the ICounts Inventory process. This tool was created by Smarter-Companies and is available for use by our licensed partners. Smarter-Companies Inc.
    19. 19. ICounts Graphs – three views… 5.0 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 Human Capital Structural Capital Relationship Capital Strategic Capital Peer average
    20. 20. 4.5 4.4 4.3 4.2 4.1 4 3.9 3.8 3.7 Employees Company average Management Processes Mktg/Sales Knowledge/IP Partners Rep/Brand Customers External Culture Biz Model Key risks to current business Key opportunities for the future Brand consistency Strong technology Sales processes Growing market External partnership development Project management offering Project management processes Co-innovation projects Management depth
    21. 21. For more information on ICounts or our ICountant training programs, please visit www.smarter-companies.com or contact Mary Adams Smarter-Companies Inc. at 781-729-9650 or adams@smarter-companies.com

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