ICAP OT Maximizing Value 2010-03

ICAP Ocean Tomo Think Tank March 24, 2010 Intangibles: Maximizing Value at the Enterprise Level Mary Adams Intangible Capitalist I-Capital Advisors ICA-1

Global mergers - 2007 Tangible, 30% Goodwill, 47% Intangible, 23% E&Y: Acquisition Accounting – What’s Next for You? ICA-2

U.S. corp investments - 2007 Tangible $1.2 trillion, 43% Intangible $1.6 trillion, 57% Business Week, October 29, 2009 ICA-3

Stand-alone value Finite Infinite* – Teams – IP – Brands – Knowledge – Customer lists products – Networks – Software – Processes * the only limit to value is potential demand ICA-5

Intangibles monetization One- Put to off Licensing work in sale sound biz model ICA-6

Intangible business model From: You Can Grow Like Google on YouTube ICA-7

2. Model 1. Inventory 3. Investment* Intangible 8. Financial Capital Results Management 4. Assessment* 7. Performance 5. Strategy/ Management* Innovation 6. Execution ICA-8

*Intangibles measurement Financial Cost valuable but ignored metric Qualitative Assessments are critical to effective IAM Quantitative Count what can be counted (not just KPI) Reputation is the new bottom line ICA-9

Maximize intangibles value “Technology and especially the internet can really help you be lazy. Find the leverage in the world, so you can be more lazy!” - Larry Page ICA-10

Resources www.IntangibleCapitalBook.com www.SmarterCompaniesBlog.com www.ICKnowledgeCenter.com Mary Adams, 781-729-9650 adams@i-capitaladvisors.com Twitter: maryadamsica ICA-11

ICAP OT Maximizing Value 2010-03

by Mary Adams on Mar 25, 2010

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