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IC                      Ready to
                          Cross
                          the
                          C...
IC Rating Global Network
“We learned
                         we had to
                         focus more
                         on brand
     ...
“You could look
at your company
in a different way
from the way you
have been
trained”



  Goodyear
Five assessments 2003...
“Suddenly,
                           things that were
                           vague and
                           und...
Common Themes:
• Internal sale is the toughest
• External stakeholders add big
  value
• Integrate results into strategy a...
Early adopters
             have vision
             and courage…

                  …but early majority
                 ...
Mary Adams
 Intellectual Capital Advisors
adams@i-capitaladvisors.com
  www.i-capitaladvisors.com

     Peder Hofman-Bang
...
Full paper available at:

http://tinyurl.com/ICchasm
IC: Ready to Cross The Chasm?
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IC: Ready to Cross The Chasm?

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Lessons learned from early innovators in the field of intellectual capital. The field of IC is at risk of getting caught in the marketing chasm described by Geoffrey Moore in Crossing the Chasm. Presentation by Mary Adams and Peder Hofman-Bang at the European Conference on Intellectual Capital in April, 2009.

Published in: Business, Economy & Finance
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Transcript of "IC: Ready to Cross The Chasm?"

  1. 1. IC Ready to Cross the Chasm? Peder Hofman-Bang and Mary Adams
  2. 2. IC Rating Global Network
  3. 3. “We learned we had to focus more on brand building and network creation” Mindtree Bangalore, India, 2005
  4. 4. “You could look at your company in a different way from the way you have been trained” Goodyear Five assessments 2003-08
  5. 5. “Suddenly, things that were vague and undefined…all became clear to us” Norsk Tipping Four assessments 2000-06
  6. 6. Common Themes: • Internal sale is the toughest • External stakeholders add big value • Integrate results into strategy and KPI’s • Most still struggle with link between IC and financial results*
  7. 7. Early adopters have vision and courage… …but early majority are pragmatists and want measurable results Let’s not get caught in the chasm.
  8. 8. Mary Adams Intellectual Capital Advisors adams@i-capitaladvisors.com www.i-capitaladvisors.com Peder Hofman-Bang Intellectual Capital Sweden peder.hofman- bang@intellectualcapital.se www.intellectualcapital.se
  9. 9. Full paper available at: http://tinyurl.com/ICchasm
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