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Stop marketing to people

by Marwann Al Saadi on Aug 03, 2010

  • 4,597 views

...and begin marketing to situations!

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...and begin marketing to situations!

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  • koochi Advocacy at Advocacy great stuff here. a very simple of example of brand utility is here.
    http://www.slideshare.net/koochi/dettol-case-study-wommy-gold-2011
    A 20 cent spray bottle which grew sales >80%.     3 months ago Reply
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  • epabstvonohain Phoenix-English Communications at Phoenix-English Communications Thanks, You are doing visually what I offer orally: communication to and between subgroups. We live in a very specialized world. We recognize that we must target individuals based on their specific needs, as you put it - their situations. And there are enough of these 'situations' to warrent group targeting. Phoenix-English Communications, Germany. 1 year ago Reply
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  • ddsmart ddsmart how can i download ? Or it just can be enjoy it 1 year ago Reply
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  • sacyseb2010 Tiger at Tiger smart 1 year ago Reply
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  • marwann Marwann Al Saadi , Student, marketing enthusiast at IESEG School of Management Hi Moncy, thanks for the feedback, happy you liked it and I hope you will make good use of it.
    Have a nice day

    Nadine, merci beaucoup pour ce message, et j’espère que cette présentation vous sera utile!
    Bonne journée!

    Marwann.

    P.S.: You can follow us and find case studies at http://www.brand-utility.com and for French people, at http://www.scanblog.com/blog/actu/ too :-)     1 year ago Reply
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  • NadineD7845 Nadine de Pantenac , Branch of Human Resources/ Assistante DRH at - Congratulations !!! This is an excellent work.Thank you for sharing. We have selected your presentation for the reference in our group Slideshare 'BANK OF KNOWLEDGE'. We would be honored by your support through your membership. You are invited to join us ! I wish you a nice day. Greetings from France. Nadine

    http://www.slideshare.net/group/bank-of-knowledge     1 year ago Reply
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  • moncykottayam Moncy Varghese at TOP Academy,NH Bye Pass, Kochi-28 Excellent presentation!!!! 1 year ago Reply
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Stop marketing to people — Presentation Transcript