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What Is A Talent Community, Really? or WTF Is A Talent Community

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A review of how

A review of how

Published in: Recruiting & HR

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    • 1. 1 What is a Talent Community, Really?
    • 2. 2 What is a Talent Community, Really? WTF is a Talent Community? WTF…
    • 3. 3 One Version of WTF
    • 4. 4 Another Version of WTF
    • 5. 5 My Version of WTF = Watch The Flock
    • 6. 6 Elements of Community Communication Relationship Common Interests CollaborationCommon Goals Safe Environment
    • 7. 7 Social Relationship
    • 8. 88
    • 9. 9 Common Interest | Purpose
    • 10. 10 Veterans Transitions on the Rise According to estimates from the Departments of Defense and Veterans Affairs, approximately 300,000 active-duty personnel will leave the armed services in the next few years and seek to transition into private-sector jobs. http://www.shrm.org/hrdiscipline s/staffingmanagement/Articles/P ages/Hiring-Vets-the-Right- Way.aspx
    • 11. 11 Business Reasons Create a community that taps into the Lockheed Martin ecosystem-employees, customers and alumni Military experience is important to Lockheed Martin— nearly 30% of employees have served Former military are key talent sector for short and long term Lockheed Martin goals Lockheed Martin is committed to giving back to this talent segment 10-12% of Lockheed Martin external hires are from transitioning military
    • 12. 12 Comfortable, Safe in Community
    • 13. 1313
    • 14. 14 Collaboration
    • 15. 15 Establish Vision & Mission • Recruit Cross-functional Launch Team • Establish Roles & Responsibilities • Establish Project Plan Internal Stakeholders • LM Talent Acquisition • LM Veteran ERG • LM Launch Team • LM Legal/Communications External Stakeholders • Vendor Partners • Veteran Partnerships • National Programs Community Go Live • LM Careers Portal • Rollout Engagement Initiatives • Measure & Analyze The Rollout
    • 16. 16 Connections Content Comments Conversations Personas & Community Personas Pre- Transition In- Transition Post- Transition
    • 17. 17 3 Personas for Content • Pre-Transition • In Transition • Post Transition Pre- Transition • Veteran Transition to Civilian Work • Civilian Job Market Realities • Lifetime Learning In Transition • Resume Prep • Interview Tips • Job Search Management Post Transition • Job/Career Research • Career Networking • Career Management
    • 18. 18 Sample Content to Publish
    • 19. 19 Sample Content Published
    • 20. 20 Common Roles | Goals
    • 21. 2121
    • 22. 2222
    • 23. 2323
    • 24. 2424
    • 25. 2525
    • 26. 26 Communication
    • 27. 27 Communication is Key
    • 28. 28 Common Place to Hang Out
    • 29. 29 Connections • KPI: the Growth of the Community • Track & Measure Community Growth External & Internal Content • KPI: the Value-add to the Community • Track & Measure Content, Topics that are Relevant, Likes, etc. Comments • KPI: the Conversation Starters or Sparks to Drive Discussions • Track & Measure Comments by Stakeholders, Connections, etc. Conversations • KPI: Engaging the Community • Track & Measure Conversations, Activities Generated, Conversations to Candidates, etc. Measuring Success
    • 30. 30 Measuring Success
    • 31. 31 Are These Communities? Brand & Profession Brand & Network Brand Special Interest
    • 32. 32 Brand & Profession
    • 33. 33 Brand & Networks
    • 34. 34 Brand
    • 35. 35 Special Interest
    • 36. 36 Marvin Smith Strategic Talent Sourcing Consultant Global Talent Strategies & Solutions Lockheed Martin @talentcommunity www.linkedin.com/in/marvsmith/ marvin.e.smith@lmco.com Current duties: • Talent Community Strategy • Talent Pipeline Initiatives • TA Strategy-thought partner • Social Recruiting • TA Technology & Tools