Pipedreams webinar for slideshare

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Pipedreams webinar for slideshare

  1. 1. Raikes offered careeradvice, drawing on hisfarming experience. "Whateverybody wants to do isdrive the tractor. But thereare lots of days when youhave to scoop up themanure."
  2. 2. Jeff Raikes, CEOBill & Melinda Gates Foundation
  3. 3. "What everybody wants to do is drivethe tractor. But there are lots of dayswhen you have to scoop up themanure.“ Jeff RaikesRaikes Family Farm Jeffs Tractor Seat Wall
  4. 4. “tractor days” vs. “stall cleaning days” #HCIPipedreams
  5. 5. VUCA (Volatility,Uncertainty,Complexity,Ambiguity) = NewNormal—JohnSullivan
  6. 6. VUCA is the “new normal” #HCIPipedrea hast tag
  7. 7. Career Fairs Other 3rd Party 2% Walk-ins Temp to Hire 2% Print 2% 0% 3% 2% College RehiresDirect Sourcing 8% 3% 5% Employee Referral Job Boards 28% (Postings & Resume DB) 26% Career Web Site 19%Source of HireSource: 2010 Sources of Hire CareerXro
  8. 8. DirectSourcing 0% 5% EmployeeJob Boards Referral (Post & 28%Resume DB) 26% Career Web Site 19%Source of External Hire-CareerXroads March 2011
  9. 9. DirectSourcing 15-20% 0% 5% Employee 35-40 Job Boards Referral (Post & 28% Resume DB) 26% Career Web Site 19% Source of External Hire- CareerXroads March 2011
  10. 10. Strategic Sourcing OpportunityIncrease direct sourcing hiresby 10-15% in 2012 –Talent is easy to identify-- world getting smaller & more social –Talent is open to change –Talent is open to engage—be prepared for New Rules of
  11. 11. Talent Is Easy To Identify—The World Is Getting Smaller & More Social
  12. 12. Talent Is Easy To Identify—6 degrees
  13. 13. Talent Is Easy To Identify-4.74 degrees
  14. 14. Talent Is Easy To Identify 240 million users in the USA & Nielsen estimates are that social media & blog sites reach 80% of the active USA users
  15. 15. Talent Is Easy To Identify
  16. 16. Talent Is Easy To Identify 84% of Job Seekersof Job Seekers of Job Seek 35% 39%Nearly 1/3 of job seekers (31%) have a profile onall three networks. MBAOnline.com 2011
  17. 17. Talent Is Easy To Identify MBAOnline.com 2011
  18. 18. Talent Is Easy To Identify—World Is Smaller & Social #HCIPipedrea hast tag
  19. 19. Talent Is Open To Change CareerBuilder 2011
  20. 20. Talent Is Open To Change84% of the employees polled said theyplan to look for a new position in 2012Do you plan to pursue new 2011 2010 2009job opportunities in 2012?Yes, I intend to actively 84% 84% 60%seek a new position.Maybe, so I’m networking. 9% 8% 21%Not likely, but I’ve updated 2% 3% 6%my resume.No, I intend to stay in 5% 5% 13% Right Management 2011
  21. 21. Talent Is Open to Change in2012 #HCIPipedrea hast tag
  22. 22. Need Rules of Engagement Corporate recruiting is the only B to C endeavor on the planet that invites 100 people to a party, then makes 95 of them stand out in the rain —David Earle2011 Corporate Recruiting Reports CandidateAttitudes & Behaviors Staffing.org 2011
  23. 23. New Rules of Engagement2011 Corporate Recruiting Reports CandidateAttitudes & Behaviors Staffing.org 2011
  24. 24. Rules of EngagementTell me more Of course I’ll keep lookingTell me the truth Mobility is a good career moveIt’s my life, not yours Don’t waste my time2011 Corporate Recruiting Reports CandidateAttitudes & Behaviors Staffing.org 2011
  25. 25. Rules of Engagement2011 Corporate Recruiting Reports CandidateAttitudes & Behaviors Staffing.org 2011
  26. 26. Talent Open to Engage—BeAware of New Rules #HCIPipedrea hast tag
  27. 27. Great Opportunity in 2012Think Big! Math Camp! New Norm!
  28. 28. Venezuela Amazon River Columbia GuyanaEcuador Brazil Peru Bolivia Ecosystem -Tributarie -Confluenc -Fishery
  29. 29. Amazon River Ecos
  30. 30. Amazon River Ecos Several Tributaries or Merge to Form AmazonRio Negro River
  31. 31. Amazon River Ecos Each Tributary is UniqueRio Negro
  32. 32. Amazon River EcosConflue nce
  33. 33. Amazon River EcosRio Negro
  34. 34. Amazon River Ecos Conflue nceRio Negro
  35. 35. RioNegro Rio Solimoes
  36. 36. This phenomenon is due to the differences in temperature, speed and water density Rio Negro Rio SolimoesRioNegro 2 KM Per 5-6 KM Per Hour Hour Rio Solimoes Degree 28 22 Degree Water Temp Water Temp
  37. 37. RioNegro Rio Solimoes Rio NegroRio Solimoe s
  38. 38. Amazon River Ecos Fishery can be UniqueRio Negro
  39. 39. Amazon River Ecos Fishery can be UniqueRio Negro
  40. 40. What is we to thinkabout the AmazonEcosystem as ametaphor forrecruiting?Parallels in Recruitingto: –Tributaries or
  41. 41. TalentStreamEcosystem
  42. 42. TalentStream EcosystemConflue nce
  43. 43. JobBoards&Aggreg JobatorsSocial Media Social Me Boards & Aggrega tors
  44. 44. Amazon River Ecos Fishing HolesRio Negro
  45. 45. TalentStreamEcosystem
  46. 46. TalentStream• Aggregation of tributaries or channels• Fishing holes or Talent Pools• Confluence or Convergence of channels—each has its unique ecosystem – Different types of media – Different types of prospects
  47. 47. Sourcing Opportunity• Confluence of active & passive prospects –Juncture of what used to be known as active and passive candidates
  48. 48. Talent Market Distribution of Employed Prospects 72% of Talent Market302520 Both Active15 Somewhat & Passive, Active, Somewhat 28% Passive,10 22% Very Passive, 22% Very Active, 16%5 10%0
  49. 49. About 60%-72% of allcurrently employedworkers, or morethan 84 millionpeople are neitheractive or passive jobseekers
  50. 50. Think big-fish the vast talentpools #HCIPipedrea hast tag
  51. 51. Old MathNew Math Just Math
  52. 52. Old MathRule of 10X10• 10X10 = 10 Sendouts by 10 AM• 3 interviews per job—81% chance of filling• 5, 6 or 7 placements per week• 250 new job orders per month from 1000+ customer
  53. 53. Old MathRule of 20• Name Generation Activities garner 500+ Prospects• 20% of those prospects or (100) will be interested in a discussion.• 20% of those prospects or (20) interested
  54. 54. New MathMetrics-HiringFunnel•1:100prospects are(Qualified toInterview)•1:10 targetsidentifiedwill becomeprospects
  55. 55. New MathMetrics-EmailCampaign• 2500 targets (20 hrs. per 1000 resumes to harvest)• Sent 4 emails• 39% Click Through Rate (CTR)• Quick: 53% of respondents acted within 24 hours
  56. 56. New MathMetrics-LiveEvent• Target (1000)• RSVP -8%• Guests – 5%• Screen -40%• Interview- 41% of prospects
  57. 57. New MathMetrics-TalentSupply(HardwareEngineer)• 620,000 multi- disciplined engineers• 19,000 hardware engineers• 2500 reliability
  58. 58. New MathMetrics-TalentSupply(SoftwareEngineer)• 1.6 million software engineers• 1.0 million have experience• 128,000 qualified, intereste
  59. 59. New MathCross-functionalApproach• 10% of website visitors or searchers are ready to engage, or opt-in right away• Over the course of the subsequent 12 months, with the right value-added communication, tha BtoB Magazine 2004 t number skyrockets to 87%
  60. 60. Just Math• Segment & measure target audience• Iterative engagement• Measure everything• Predictive Analytics• Strategic decision
  61. 61. Just MathCompetitiveResponse- CaseStudy• Target Company- European Communications• 1592 engineers- inmails• 687 visitors (43%CTR)• Responses 242 (35% CTR took action)• 187 prospects• 59 candidates• 3 immediate hires
  62. 62. Do the math-ROI fromsourcing is predictable #HCIPipedrea hast tag
  63. 63. Cheers | Where Everybody Know
  64. 64. Lessons from Cheers• Where everyone knows your name = community• Relationships = mutual trust• Cheers is a “Third Place” (Ray Oldenburg)• Third Place—a place other than home or work that offers community; i.e. coffee shop, library, etc.
  65. 65. Virtual Third Places = New Norm• Social Revolution• Affinity Segmentation• Openness to Engagement• Facebook Friends & Fan Pages• Twitter Followers• Industry Aggregated Blogs• Circles on Google+• LinkedIn Groups
  66. 66. New Norm Rules• Good Citizen of Virtual Community• The Target Audience Makes the Rules• The Community Grants Permission• Bring Value to Community
  67. 67. Key Terms in TalentStream Social Outreach Networks Target Channels Audience Job Interested Prospects Profiles Workforce decision Plan
  68. 68. Interested decision Target Audience Prospects Talent Community apply Outreach Targeted Talent Network ERP & Social Career Alumni Sourcing (J2W or TalentBrew) Networks Site Initiatives Candidate Slates Job (Recruiters) CRM SEO/SEM Events Boards Apply Ongoing IterativeWorkforce Channels Outreach Plan ATS (TalentStream)Workforce JobIntelligence Profiles Target Audience Research
  69. 69. Interested decision Target Audience Prospects Talent Community apply Outreach Targeted Talent Network ERP & Social Career Alumni Sourcing (J2W or TalentBrew) Networks Site Initiatives Candidate Slates Job (Recruiters) CRM SEO/SEM Events Boards Apply Ongoing IterativeWorkforce Channels Outreach Plan ATS (TalentStream)Workforce JobIntelligence Profiles Target Audience Research
  70. 70. New Norm-community buildingin talent pools #HCIPipedrea hast tag
  71. 71. Spreading of Ideas Rensselaer Polytechnic Institutediscovered:• 10% of population holds an unshakeable idea, then that idea is always adopted by the society• Not everyone in a society had to be spoken with...word of mouth, etc. Talent Community Development (LinkedIn Group))
  72. 72. Marvin.smith@gatesfoundation.orghttp://www.facebook.com/#!/marvin.smithhttp://www.linkedin.com/in/marvsmith @talentcommunitiy https://plus.google.com/u/0/?tab=XX#s/marvin%20smithTalent Community Development (LinkedIn Group)

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