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Pipedreams webinar for slideshare Presentation Transcript

  • 1. Raikes offered careeradvice, drawing on hisfarming experience. "Whateverybody wants to do isdrive the tractor. But thereare lots of days when youhave to scoop up themanure."
  • 2. Jeff Raikes, CEOBill & Melinda Gates Foundation
  • 3. "What everybody wants to do is drivethe tractor. But there are lots of dayswhen you have to scoop up themanure.“ Jeff RaikesRaikes Family Farm Jeffs Tractor Seat Wall
  • 4. “tractor days” vs. “stall cleaning days” #HCIPipedreams
  • 5. VUCA (Volatility,Uncertainty,Complexity,Ambiguity) = NewNormal—JohnSullivan
  • 6. VUCA is the “new normal” #HCIPipedrea hast tag
  • 7. Career Fairs Other 3rd Party 2% Walk-ins Temp to Hire 2% Print 2% 0% 3% 2% College RehiresDirect Sourcing 8% 3% 5% Employee Referral Job Boards 28% (Postings & Resume DB) 26% Career Web Site 19%Source of HireSource: 2010 Sources of Hire CareerXro
  • 8. DirectSourcing 0% 5% EmployeeJob Boards Referral (Post & 28%Resume DB) 26% Career Web Site 19%Source of External Hire-CareerXroads March 2011
  • 9. DirectSourcing 15-20% 0% 5% Employee 35-40 Job Boards Referral (Post & 28% Resume DB) 26% Career Web Site 19% Source of External Hire- CareerXroads March 2011
  • 10. Strategic Sourcing OpportunityIncrease direct sourcing hiresby 10-15% in 2012 –Talent is easy to identify-- world getting smaller & more social –Talent is open to change –Talent is open to engage—be prepared for New Rules of
  • 11. Talent Is Easy To Identify—The World Is Getting Smaller & More Social
  • 12. Talent Is Easy To Identify—6 degrees
  • 13. Talent Is Easy To Identify-4.74 degrees
  • 14. Talent Is Easy To Identify 240 million users in the USA & Nielsen estimates are that social media & blog sites reach 80% of the active USA users
  • 15. Talent Is Easy To Identify
  • 16. Talent Is Easy To Identify 84% of Job Seekersof Job Seekers of Job Seek 35% 39%Nearly 1/3 of job seekers (31%) have a profile onall three networks. MBAOnline.com 2011
  • 17. Talent Is Easy To Identify MBAOnline.com 2011
  • 18. Talent Is Easy To Identify—World Is Smaller & Social #HCIPipedrea hast tag
  • 19. Talent Is Open To Change CareerBuilder 2011
  • 20. Talent Is Open To Change84% of the employees polled said theyplan to look for a new position in 2012Do you plan to pursue new 2011 2010 2009job opportunities in 2012?Yes, I intend to actively 84% 84% 60%seek a new position.Maybe, so I’m networking. 9% 8% 21%Not likely, but I’ve updated 2% 3% 6%my resume.No, I intend to stay in 5% 5% 13% Right Management 2011
  • 21. Talent Is Open to Change in2012 #HCIPipedrea hast tag
  • 22. Need Rules of Engagement Corporate recruiting is the only B to C endeavor on the planet that invites 100 people to a party, then makes 95 of them stand out in the rain —David Earle2011 Corporate Recruiting Reports CandidateAttitudes & Behaviors Staffing.org 2011
  • 23. New Rules of Engagement2011 Corporate Recruiting Reports CandidateAttitudes & Behaviors Staffing.org 2011
  • 24. Rules of EngagementTell me more Of course I’ll keep lookingTell me the truth Mobility is a good career moveIt’s my life, not yours Don’t waste my time2011 Corporate Recruiting Reports CandidateAttitudes & Behaviors Staffing.org 2011
  • 25. Rules of Engagement2011 Corporate Recruiting Reports CandidateAttitudes & Behaviors Staffing.org 2011
  • 26. Talent Open to Engage—BeAware of New Rules #HCIPipedrea hast tag
  • 27. Great Opportunity in 2012Think Big! Math Camp! New Norm!
  • 28. Venezuela Amazon River Columbia GuyanaEcuador Brazil Peru Bolivia Ecosystem -Tributarie -Confluenc -Fishery
  • 29. Amazon River Ecos
  • 30. Amazon River Ecos Several Tributaries or Merge to Form AmazonRio Negro River
  • 31. Amazon River Ecos Each Tributary is UniqueRio Negro
  • 32. Amazon River EcosConflue nce
  • 33. Amazon River EcosRio Negro
  • 34. Amazon River Ecos Conflue nceRio Negro
  • 35. RioNegro Rio Solimoes
  • 36. This phenomenon is due to the differences in temperature, speed and water density Rio Negro Rio SolimoesRioNegro 2 KM Per 5-6 KM Per Hour Hour Rio Solimoes Degree 28 22 Degree Water Temp Water Temp
  • 37. RioNegro Rio Solimoes Rio NegroRio Solimoe s
  • 38. Amazon River Ecos Fishery can be UniqueRio Negro
  • 39. Amazon River Ecos Fishery can be UniqueRio Negro
  • 40. What is we to thinkabout the AmazonEcosystem as ametaphor forrecruiting?Parallels in Recruitingto: –Tributaries or
  • 41. TalentStreamEcosystem
  • 42. TalentStream EcosystemConflue nce
  • 43. JobBoards&Aggreg JobatorsSocial Media Social Me Boards & Aggrega tors
  • 44. Amazon River Ecos Fishing HolesRio Negro
  • 45. TalentStreamEcosystem
  • 46. TalentStream• Aggregation of tributaries or channels• Fishing holes or Talent Pools• Confluence or Convergence of channels—each has its unique ecosystem – Different types of media – Different types of prospects
  • 47. Sourcing Opportunity• Confluence of active & passive prospects –Juncture of what used to be known as active and passive candidates
  • 48. Talent Market Distribution of Employed Prospects 72% of Talent Market302520 Both Active15 Somewhat & Passive, Active, Somewhat 28% Passive,10 22% Very Passive, 22% Very Active, 16%5 10%0
  • 49. About 60%-72% of allcurrently employedworkers, or morethan 84 millionpeople are neitheractive or passive jobseekers
  • 50. Think big-fish the vast talentpools #HCIPipedrea hast tag
  • 51. Old MathNew Math Just Math
  • 52. Old MathRule of 10X10• 10X10 = 10 Sendouts by 10 AM• 3 interviews per job—81% chance of filling• 5, 6 or 7 placements per week• 250 new job orders per month from 1000+ customer
  • 53. Old MathRule of 20• Name Generation Activities garner 500+ Prospects• 20% of those prospects or (100) will be interested in a discussion.• 20% of those prospects or (20) interested
  • 54. New MathMetrics-HiringFunnel•1:100prospects are(Qualified toInterview)•1:10 targetsidentifiedwill becomeprospects
  • 55. New MathMetrics-EmailCampaign• 2500 targets (20 hrs. per 1000 resumes to harvest)• Sent 4 emails• 39% Click Through Rate (CTR)• Quick: 53% of respondents acted within 24 hours
  • 56. New MathMetrics-LiveEvent• Target (1000)• RSVP -8%• Guests – 5%• Screen -40%• Interview- 41% of prospects
  • 57. New MathMetrics-TalentSupply(HardwareEngineer)• 620,000 multi- disciplined engineers• 19,000 hardware engineers• 2500 reliability
  • 58. New MathMetrics-TalentSupply(SoftwareEngineer)• 1.6 million software engineers• 1.0 million have experience• 128,000 qualified, intereste
  • 59. New MathCross-functionalApproach• 10% of website visitors or searchers are ready to engage, or opt-in right away• Over the course of the subsequent 12 months, with the right value-added communication, tha BtoB Magazine 2004 t number skyrockets to 87%
  • 60. Just Math• Segment & measure target audience• Iterative engagement• Measure everything• Predictive Analytics• Strategic decision
  • 61. Just MathCompetitiveResponse- CaseStudy• Target Company- European Communications• 1592 engineers- inmails• 687 visitors (43%CTR)• Responses 242 (35% CTR took action)• 187 prospects• 59 candidates• 3 immediate hires
  • 62. Do the math-ROI fromsourcing is predictable #HCIPipedrea hast tag
  • 63. Cheers | Where Everybody Know
  • 64. Lessons from Cheers• Where everyone knows your name = community• Relationships = mutual trust• Cheers is a “Third Place” (Ray Oldenburg)• Third Place—a place other than home or work that offers community; i.e. coffee shop, library, etc.
  • 65. Virtual Third Places = New Norm• Social Revolution• Affinity Segmentation• Openness to Engagement• Facebook Friends & Fan Pages• Twitter Followers• Industry Aggregated Blogs• Circles on Google+• LinkedIn Groups
  • 66. New Norm Rules• Good Citizen of Virtual Community• The Target Audience Makes the Rules• The Community Grants Permission• Bring Value to Community
  • 67. Key Terms in TalentStream Social Outreach Networks Target Channels Audience Job Interested Prospects Profiles Workforce decision Plan
  • 68. Interested decision Target Audience Prospects Talent Community apply Outreach Targeted Talent Network ERP & Social Career Alumni Sourcing (J2W or TalentBrew) Networks Site Initiatives Candidate Slates Job (Recruiters) CRM SEO/SEM Events Boards Apply Ongoing IterativeWorkforce Channels Outreach Plan ATS (TalentStream)Workforce JobIntelligence Profiles Target Audience Research
  • 69. Interested decision Target Audience Prospects Talent Community apply Outreach Targeted Talent Network ERP & Social Career Alumni Sourcing (J2W or TalentBrew) Networks Site Initiatives Candidate Slates Job (Recruiters) CRM SEO/SEM Events Boards Apply Ongoing IterativeWorkforce Channels Outreach Plan ATS (TalentStream)Workforce JobIntelligence Profiles Target Audience Research
  • 70. New Norm-community buildingin talent pools #HCIPipedrea hast tag
  • 71. Spreading of Ideas Rensselaer Polytechnic Institutediscovered:• 10% of population holds an unshakeable idea, then that idea is always adopted by the society• Not everyone in a society had to be spoken with...word of mouth, etc. Talent Community Development (LinkedIn Group))
  • 72. Marvin.smith@gatesfoundation.orghttp://www.facebook.com/#!/marvin.smithhttp://www.linkedin.com/in/marvsmith @talentcommunitiy https://plus.google.com/u/0/?tab=XX#s/marvin%20smithTalent Community Development (LinkedIn Group)