Tokio Hotel – 360°Record Launch with Media-Saturn in Europe
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Media-Saturn & Tokio Hotel
Media-Saturn – operating in 16 different countries with around 800 stores – is
going to support the new record release of Tokio Hotel in a new dimension.
Starting with a record reservation promotion over an exclusive concert
broadcast on the record release day in the stores and finally an impressive live
gig on a roof in Paris – “Humanoid” will be present everywhere.
Every day 300.000 people visit our stores across Europe. Media-Saturn sold
more than 400.000 records of Tokio Hotel across Europe.
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The concept
1) 3-D Hologram concert recording in London – footage to be broadcasted in
Media-Saturn stores around Europe
2) Retail kick off - Pre-reservation of the newest Tokio Hotel album
3) Launch of “Humanoid” on the 5th of October
4) Unique concert on top of a roof in Paris
5) Signing session @ Domus Store in Paris
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1) 3D – Holographic footage recording
A Tokio Hotel studio concert is going to be
recorded in a high definition 3D holographic
video projection system.
On the record release day, the concert is
going to be broadcasted in 30 Media
Markt/Saturn stores around Europe
This new technique corresponds with the
image of No 1’s European retailer
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2) Pre-reservation of the record
4 weeks prior the release of „Humanoid“, Media-Saturn starts huge pre-
reservation campaign in 500 stores across Europe (16.000 cards)
Tokio Hotel fans, who are going to make a reservation on the new album are
rewarded with a special fan gift or in France ticket for the Paris gig
Pre-reservation promotion is going to be promoted through all possible
marketing channels like flyers, Media-Markt/Saturn homepage etc.
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3) New record launch
on the 5th of October, reservation card holder come back to the stores to buy
the new record
At the same day, the 3D concert will be shown in 30 different stores across
Europe
Back catalogue and merchandise items will be offered in each store
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4) Live roof concert in Paris
largest electro shop opening in France (15.000 m2)
huge marketing activities around the opening (Print, Radio, TV, Billboards
etc.)
day before opening, Tokio Hotel is going to play a gig on the roof of the
building
Concert might be broadcasted by Radio, TV or Mobile Phone Provider
(Vodafone etc.)
This event will be surrounded by diverse marketing activities in France
Huge media presence expected like TV, Radio, press etc.
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4) Live roof concert in Paris
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Signing session @ Domus Store in Paris
Signing Session with the band in the new Saturn store to promote the latest
record
more than 100.000 costumers are expected to come for the opening day
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Roof Concert History
In 2002 the biggest Saturn Shop in Hamburg was
hosting The Red Hot Chili Peppers for a absolute
stunning live gig on the roof of the shop. The press
Echo was immense.
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Reamonn on a charity visit with huge media backlash
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Reamonn on a charity visit with huge media backlash
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