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IHRM issue tackling by Brunt hotels

IHRM issue tackling by Brunt hotels

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  • 1. Brunt Hotels GroupCase Study Analysis
    Shalini Kaushal
    Gurpreet Bhardwaj
    Chirag Kanani
    Pratik Negi
    French initiative from the firm
  • 2. Overview of the Case
    • Brunt Hotels PLC is a national chain of hotels in the UK
    • 3. There are currently 60 hotels throughout the UK, including 20 in London
    • 4. The organization’s revenue was over £220 million ($440million) last year
    • 5. They currently have over 7000 employees
    • 6. They have recently acquired a small chain of hotels located in France from
    the Bradley Group.
    • Half of the new hotels in France will be retained and will be re-branded as
    part of Brunt Hotels PLC. The other half of the hotels will be sold.
    • The organization has decided that they want to implement an ethnocentric approach
  • Major Priorities before entering France [ I-HRM perspective ]
    EXPATS manager
    • Reporting structures – in France and reporting to base.
    • 7. Where are the key decisions made?
    • 8. How will their performance be managed?
    • 9. How can they be supported and developed?
    • 10. Understanding the importance of culture
    • 11. Dealing with problems
    • 12. How will the HCNs respond to them?
    LOCAL Employee’s
    • Translating employee communication ( France has a law for written communication in French) – hiring a bilingual lawyer.
    • 13. Giving the local people the feeling that the company is glocal.
    • 14. Maintaining and checking the talent pool available.
    • 15. Regulations and laws for the employee –HR relation.
  • Major Priorities before entering France [ I-HRM perspective ] {cntd}
    Major challenges
    • Recruitment and Selection factors for the workforce ( diversity aspect has to be considered )
    • 16. Employee development and Training needs requirement [international Standards & French perspective
    • 17. PMS ( standards and procedures to be considered)
    • 18. Compensation plans for expats and local employees
    • 19. Remuneration and incentive benefits for workforce
    • 20. Labor Relations to be considered.
    Business expansion in France[ factors from the Soil ]
    • France is a member, of EU which requires a written employment contract.
    • 21. The standard number of hours worked per month is 151.67 hours, based on a standard working week of 35 hours.
    • 22. burden falls upon the employer to declare and remit the relevant sums each month to the URSSAF body for collecting the other benefits contributions.
    • 23. Mode of payment-- Generally, no and his salary must be able to be expressed in Euros.
    • 24. The Conseil de Prud’Hommes (from old French meaning Council of the Wise Men) is the specific French jurisdiction dealing with all Labor Law matter
    • 25. CAN employee work in France directly in France with company based outside
    but social security, health, retirement and other such contributions would usually be payable in France to the competent authorities 
  • 26. Hiring Strategy
    Majorly concentrating on the hiring dynamic, positive and adaptable individuals with a keen desire to be part of a fresh and personalized approach towards Hospitality for a world-class hotel brand
    Combination of PCN & HCN
    PCN required for Key positions (Imbibing the organization culture & values )
    Fluent in French and English ( mandate )
    HCN for lower & middle levels ( Extensive market & cultural knowledge )
    Asking for consultancy services
    Can also use the concept of TEMPING if required.
    duel language efficiency by the employee.
    TCN in France as the targeted work force, ( ex – immigrants and Students)
    head hunting for key positions.
    Hiring interns and hotel graduates
  • 27. Brunt Hotels Group
    Inviting top-notch
    Hotel Managers
    To work with newly star rated hotel in France
    Qualification: Hotel Management degree with ¾ years experience in international hotels.
    JD: Capable of handling domestic & international staff & customers, handle Accounts, Sales ,HRD and overall administration of organization.
    JS: Excellent communication in French & English with people management skills
    Interested candidates can send their updated resume to brunt@uk.com.
  • 28. Compensation Package
    Going Rate Approach
    • Base pay
    • 29. Tax equalization
    • 30. Goods & Services allowance
    • 31. Transition allowance/Relocation allowance
    • 32. Perquisites
  • Selection Process factors
    Cultural Adjustment (Diversity acceptance , Global experience )
    Organization requirements ( Organization Knowledge , job related skills)
    Personal characteristics ( EQ , stress coping )
    Communication skills (Language , listening , conflict resolution )
    Personal concerns ( Career growth , personal life demands , family considerations )
  • 33. Selection Procedure
    • Computer-based tests
    • 34. Communication-based tests
    • 35. Role-plays or Simulations which help the candidates to understand the environment they would be working in – this may help to avoid culture shock
    • 36. Group activities
    • 37. Practical tasks
    • 38. Interviews
  • Training Program
  • 39. Expatriate services
    French culture & speaking language
    Social security in France
    Business culture
    Financial services
    Healthcare & medical treatment in France
    Leisure , Entertainment & Sports
    Thank You