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E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
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E Chaupal (Pratik Negi)


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  • 1. Presentation
    E- choupal ( Profitable Rural transformation)
    • Pratik K.S Negi
    • 2. Tanmoy Nandi
    • 3. TejasParathe
    • 4. ChintanSadiwala
  • What its all about
    • Agriculture is vital to India
    • 5. produces 23% of GDP, feeds a billion people, and employs 66% of the
    • Farmers still suffering
    • 6. Unfair agricultural system
    • 7. Mandi system
    • 8. ITC initiative
    • 9. Bring in the E-commerce technology to help the agriculture system
  • Business model
    Village Trader
    Regulated Markets (Fair Market Price)
    Producer Coop (Negotiated Price)
    Cooperative Mill
    Commission Agent (hired by ITC)
    Private Miller
    ITC Commission
  • 10. The system --1
    • Less capital
    • 11. ITC make significant investments to create and maintain its own
    IT network in rural India
    • Computer in farmers place, linked to the Internet via phone lines or,
    increasingly, by a VSAT connection
    • US$3,000 and US$6,000 to set up and about US$100 per year to maintain
    the system
    • Sanchalak ( incurring cost and serve the entire community)
    • 12. Price determination,ordering of agricultural needs
    • 13. ITC crop procurement directly. Higher price to crops
  • The system --2
    • more accurate weighing,
    • 14. faster processing time, and prompt payment,
    • 15. access to a wide range of information,
    • 16. including accurate market price knowledge, and market trends
    • 17. The total benefit to farmers includes
    • 18. Lower prices for inputs and other goods,
    • 19. higher yields
    • 20. sense of empowerment
    • 21. Commission fee reduction in mandis
    • 22. ITC product innovation plus gains in logistics, marketing tactics
  • Farmer Benefits
    • Overall rural development
    • 23. total yield profit and opening of alternate option
    • 24. Multi Uses of Internet
    • 25. The total benefit to farmers includes
    • 26. Lower prices for inputs and other goods,
    • 27. higher yields
    • 28. sense of empowerment
    • 29. Commission fee reduction in mandis
    • 30. ITC product innovation plus gains in logistics, marketing tactics
  • USE of technology
  • 31. Is it a Profitable Rural transformation
    1. transport
    2. electric Power
    3.Information and Infrastructure
    4. lacking in modern resources
    Companies restraining to enter the rural market
    Can the modern methodology and technology
    be deployed in rural India profitably
  • 32. Issues with agriculture in india
    • Agriculture 23% of the GDP, feeds a billion people and employs 66% of the workforce
    • 33. Non-optimal farming practices and capricious weather patterns
    • 34. corrupt and inefficient systems
    • 35. unprofessional business environment made the sector unattractive to modern companies and blocked their influence in rationalizing the market
    • 36. Green revolution and by 1970 we became exporter for the agricultural yield
    • 37. still most Indian farmers are very poor as a result of land redistribution policies
    • 38. Thus a remedy was required for the revamp of the same.
    ANSWER WAS ---- ITC initiative E--CHOUPAL
  • 39. ITC group is one of India’s foremost private sector companies
    Presences in
    ITC has a diversified presence
    ITC's International Business Division (IBD) agri-trading company aiming to “offer the world the best of India's produce.”
    agricultural commodity trading business was small compared to international players
  • 48. Started with the CSR and shareholder value creation with social development
    The oil seed complex
  • 49. Vision and Planning
    • Re- engineer not reconstruct
    • 50. Address the whole, not just one part
    • 51. IT- Driven solution
    Delivery of real time information
    Collaboration between parties
    Risk assessment
  • 52. Business Model
    Selecting And Training of Sanchalak
    Motivation qualities for their role
    Help their communities
    Profitable Business for themselves
    Getting Access to a functional computer
    2. Co operating commission agent
  • 53. E choupal supply chain
    Inbound logistic
    Inspection and grading
    Weighing and payment
    Hub logistics
  • 54. Attribute of ITC
    Maintains commercial volumes by sequencing procurement and sales year-round
  • 55. Scaling the model
    Crop specific intervention
    Low-Cost Last Mile.
    Intelligent First-Mile
  • 56. Credit and Insurance
    Capturing Credit History
    Transaction and Administration Costs
    Non-cash loans for farm inputs
    Loans to sanchalaks.
    Sanchalak recommended loans
    Insurance and Risk Management Services
  • 57. Process regarding issues
  • 58. Technology regarding issuesHardware
  • 59. Software
  • 60. Boon to villages include:
    • Children are using computers for schoolwork and games
    • 61. Operation and agricultural strategy by (sanchalak’s)
    • 62. World wide exposure to villager for agricultural benefit
    • 63. Pro- youngsters (entertainment factor)
    Flaws with the system
    • Commission agents – reduction in there share
    • 64. Labour from mandis – lost jobs (but will be reemployed by ITC)
    • 65. Farmers purcahses near mandis reduced
    • 66. Mandi TAX – now paid to mandis nearest to procurement center thus resulting in loss
    • 67. The efficiency pressures imposed by e-Choupalhas spurred industry consolidation.
  • Challenges
    • Radical shifts in computing access could fundamentally alter community-based models
    • 68. Number and power of the sanchalaks
    • 69. The scope of the e-Choupal operation
    • 70. Speed of expansion create real threats to execution management.
    • 71. Competitive environment ( need and demand and expectation increased)
    • 72. Access to the system
    • 73. Leveraging the poor and females with same rule book
  • Future Strategy
    • Valuation and grading the output
    • 74. Traceability in supply chain & food safety and quality control
    • 75. multiple buyers and sellers execute a range of transactions (not ITC will be sole in charge)
    • 76. rural marketing and distribution strategy with organization of people, processes, and partners
    • 77. vision of eventually sourcing IT-enabled services from rural India
    • 78. Telemedicine, eco-tourism, traditional medicine, and traditional crafts are some of the services that can be sourced from rural India
    Thank you