Your Business What Products / Services Do You Provide? How Do You Promote Your Business? Who Are Your Target Clients? Where Do They “Hang Out”?
Mixing business and social The view of a 19 year old making his first steps in business: “ I thought being a business was about being social with people so you can get across your products and services to them” He and many others are the business owners of tomorrow. Times have changed.
Reasons for using Facebook Building more followers Get found by people seeking your services Build a community round you / your brand Direct sales Connect with new customers Offers and discounts Customer service Provide extra value to existing customers Enable Reviews
Profiles, Pages and Groups Profile – for YOU Cornerstone of Facebook. You must have one. People like people through profiles Page – for a BUSINESS See it as a second website Your business brand or you as a public figure Group – for a GROUP or ASSOCIATION Where a collection of like-minded people meet Tap into strong collective passion
Profiles, Pages and Groups Page Profile Group Your Business ABC Ltd James= Admin Fans You James Add friends Friends Club / Group Tennis Club James= Admin Members Join Like Suggest to friends Suggest to friends 8 7 6 5 4 3 2 1
Facebook Terminology Friend – someone who has agreed to your request or requested to connect to your profile. Like a Facebook page – you becoming a fan Like a comment – giving it your “vote” Share a posting – telling your friends about it Wall – where all your postings and your friends’ postings go. Every profile, page and group has one.
Response Levels Assume 1% comment, 9% like and 90% take no action. Furthermore only 12-20% of your fans will see your status update in their live feed. For every 100 friends: 11-18 will read, 1-2 will like & 0.1–0.2 will comment 90:9:1 Social Behaviours Rule
5 Items of Content to Create Putting aside the technical issues of how to do it, Decide on the 5 items of content your target audience would like and comment on Consider the message Chose the channel – text / photo / video / event
Using Facebook Search Search: Uppermill Filters
Adding Friends Existing friends - Import from address book New friends - Search by location, name, interest. Employees & former work colleagues Peers, colleagues & professionals Customers – they'll really Like you Potential customers & prospects Your bookshelf - Invite those you admire. Join groups & Like pages then “friend” the members
Facebook Page vs Group Feature Page Group Overview Brand, company or public figure Community with a shared interest Joining Like & become a Fan Join & become a Member Contacting fan / member Update to fan's Facebook inbox. Can filter by location & language Message to all member's Facebook inboxes. No filter Indexed by Google All page tabs “ Info” page only Add-on applications Almost all Basic ones only Autofeed updates to Twitter Yes No Personalise the address 25+ fans No
Value of a Facebook Group Tap into the passion of a community with a strong shared interest. The shared passion translates into trust in other areas – your business. A valuable tool for the group is creating an event. Groups can be for social or local interests, alumni or old company colleagues, non-profit or charitable and for networking groups.