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Get Above The Fold~Grab Their Attention In 10 Seconds   Understand How Visitors Read Web Pages
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Get Above The Fold~Grab Their Attention In 10 Seconds Understand How Visitors Read Web Pages

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  • 1. Grab Their Attention in 10 Seconds: Understand How Visitors Read Web Pages
  • 2. How to download this presentation A pdf guide that may also be of interest Twitter, Facebook & LinkedIn: Why Should I Bother With Social Media? Google Local Search Listings: Get Your Red Balloon Listed First on the Google Map Download here: http://getabovethefold.co.uk/internet-services/web-design Download here: http://getabovethefold.co.uk/internet-services/local-search
  • 3. The F shape rule Heatmap showing strength of viewing About Page Product Page Google Results © Jakob Nielsen 2006
  • 4. Key messages to the left 69% of time spent viewing left side of a webpage
  • 5. 79% of visitors will scan your page Scannable text
    • Punchy title to draw in the visitor
    • 6. Compelling opening summary – retain interest
    • 7. Inverted pyramid approach – key facts first
    • 8. Highlighted keywords
    • 9. Sub-headings acting as signposts
    • 10. Bullet lists and images – break up text shape
    • 11. Use precise numbers – focal points in a scan
    • 12. One idea per paragraph
    • 13. Half the word count of conventional writing
  • 14. Example of a scannable page Keyword in title Inverted pyramid Bullets and exercise sheet break up text Informative subheading Short paragraphs Use of numbers
  • 15. Not everyone scans, 16% “plough” Lower literacy users will read word for word
  • 16. Teenagers – low attention span Use lots of images and very concise text
  • 17. Show numbers as numerals Eyetracking studies show that Users scanning a webpage fixate on numerals Absolute numbers represent facts. Visitors scan for facts. “2004” is better than “two thousand and four” “2004” is better than “around 2000”
  • 18. Know your audience Who are you targetting? http://quantcast.com
  • 19. Get Above the Fold Most visitors spend time browsing above the fold The fold 80% 20%
  • 20. Key messages above the fold Are your “Calls to Action” above the fold / scroll for all browser sizes? http://www.browsersize.googlelabs.com/
  • 21. Browsers give different views Get you key message seen in all browsers Use www.browsershots.org to check
  • 22. Users only give you 10 seconds waiting... waiting... Slow loading means the visitor will go elsewhere
  • 23. Web pages would make scanning easier Only use .pdfs for downloads
  • 24. Will your own website grab their attention in 10 seconds? If you need help in your website usability, or for more help, visit our website: http://www.getabovethefold.co.uk/internet-services/web-design