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Get Above The Fold - Why Should I Bother With Social Media
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Get Above The Fold - Why Should I Bother With Social Media

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When should you bother with Facebook, Twitter & Facbook?

When should you bother with Facebook, Twitter & Facbook?

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  • 1. Twitter, Facebook & LinkedIn: Why Should I Bother with Social Media?
  • 2. How to download this presentation A pdf guide that may also be of interest Twitter, Facebook & LinkedIn: Why Should I Bother With Social Media? Google Local Search Listings: Get Your Red Balloon Listed First on the Google Map Download here: http://getabovethefold.co.uk/internet-services/social-media Download here: http://getabovethefold.co.uk/internet-services/local-search
  • 3. Imagine you write a column in the newspaper. And there is a “Follow” button at the end Which some readers will click Because they want to hear more of you Imagine you read a fantastic article And there is a “Follow” button at the end Which you click Because you want to hear more of them Move this online and you have Social Media Social media – it's nothing new
  • 4. Balancing personal & professional
    • Don't mix business & personal accounts
    • 5. Don't hide information
    • 6. Show your quirkiness
    • 7. Reconcile your identities
    • 8. Social media is about people connecting with people. Your true personality will come out.
  • 9. Social media applications It's not just Twitter & Facebook
  • 10. Build your customer list Build a following. Direct them to website. Add email & contact details to your customer list. “ Following” Customer Contact Details
  • 11. Acquiring customers
  • 12. I used to “network” in my local pub Pubs are closing. Why? Maybe because we spend time in Facebook groups? 332,000 followers
  • 13. “My business is all word of mouth!” “Word of mouth” is increasingly done online Twitter “mention” Facebook “Like”
  • 14. Yellow Pages? Save your money Google Local Search is preferred nowadays Emphasis now on getting lots of good reviews Unlike Yellow Pages, it costs nothing!
  • 15. The power of video Google loves YouTube Promoted easily on Twitter, Facebook & LinkedIn Costs nothing to do Use http://camstudio.org/ Viral videos – millions of page views very quickly >> Face to face or walk through guides
  • 16. Create your own survey online Use alternative forms of social media to reach out to new prospects.
  • 17. Get quality market research Facebook – free insight on followers Research that used to cost £000's
  • 18. Loads of free market intelligence Create alerts for words to track when mentioned In news, websites and blogs
  • 19. Set up autofeeds to post once Tools: http://hootsuite.com/ & http://twitterfeed.com/ Tweet!
  • 20. Don't miss the boat! He's waiting for a telegram
  • 21. 90% who read this will probably do nothing. Be the exception and take action now. If you can't figure out the best social media for your business, we can help. http://www.getabovethefold.co.uk/internet-services/social-media