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Get Above The Fold - SEO For Beginners
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Get Above The Fold - SEO For Beginners

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A basic guide on SEO

A basic guide on SEO

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  • 1. Search Engine Optimisation for Beginners
  • 2. How to download this presentation A pdf guide that may also be of interest Search Engine Optimisation For Beginners Google Local Search Listings: Get Your Red Balloon Listed First on the Google Map Download here: http://getabovethefold.co.uk/internet-services/search-engine-optimisation Download here: http://getabovethefold.co.uk/internet-services/local-search
  • 3. Optimising to win 1. Searches in Demand 2. Little Competition 3. High Relevance 4. Searching to Buy 5. At the Right Time Know which keywords work A “keyword” is what someone types into Google
  • 4. It's just like Fishing Find out if the river is good for fishing ( search demand ) Select your bait ( keywords ) Don't sit too close to anyone else ( competition ) Make sure the bait is what the fish like ( relevance ) And go at a time of day / year when there are the most fish around ( right time )
  • 5. Rankings Page Rank Exponential ranking (0 – 10) of your webpage Anything over 3 considered pretty good Alexa Ranking Ranking of website based on Alexa-collected data Anything <1 million is worthy of their analysis.
  • 6. Top Spot is the Jackpot Number 1 = 42% of clicks Number 2 = 12% of clicks Number 3 = 8% of clicks Number 4 = 6% of clicks Number 5 = 5% of clicks Number 6 = 4% of clicks Number 7 = 3% of clicks
  • 7. 39% of people believe the Brand Leader is the website that appears Number 1 in Google Being Number 1 Brings Credibility
  • 8. Music Instrument & Repair Shop Example Selecting a keyword to research... … what information is a potential customer entering into Google to find your Music Repair Shop ?
  • 9. “Trumpet Repair” is popular https://adwords.google.co.uk/select/KeywordToolExternal Good Search Demand The Right Time Searching To Buy
  • 10. Low Competition About 23,600 results Not Relevant In quotes Poor Alexa Rankings Ads show value of the Keyword
  • 11. The Selection Criteria We Use Thumbnail Target - Over 1,000 Global Searches pm - Estimated cost per click over £0.30 - Under 30,000 results (in quotes) Plus... Keywords must always be relevant Watch the trends and choose the best time
  • 12. “Longtail” keywords Consider extending into a “longtail” keyword Average length of any search term is 3 words
  • 13. Inbound Links & Indexing To stay at the top of Google, a page needs inbound links and indexed pages. For increased traffic and authority
    • Blogs
    • 14. Facebook, Twitter, LinkedIn
    • 15. Links from External Sites
    • 16. Fresh Content on the page
    • 17. Links from articles / PR's
    • 18. Links from directories
    • 19. Reviews of your product / service
  • 20. Google Alerts Notified when your keywords appear in Google http://www.google.com/alerts
  • 21. Google Analytics Free detailed analysis of all your website activity http://www.google.com/analytics/
  • 22. In Summary 1. Searches in Demand 2. Little Competition 3. High Relevance 4. Searching to Buy 5. At the Right Time Good Luck in catching fish!
  • 23. You Now Have The Building Blocks to Get Started. Alternatively, we can do your keyword research and website optimisation for you. For more information, visit: http://www.getabovethefold.co.uk/internet-services/search-engine-optimisation