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  • 1. A new agency for a new Europe
  • 2. All agencies start off different and end up the same.
  • 3. Different vs. Difference o We want to be famous for your success. To do that, we promise we will spend more time with your brand than ours. o The more homogenised advertising companies become, the more desperate they are to differentiate from their competitors. o Agencies are spending so much time on their own business, they are forgetting their clients business. 4
  • 4. Creativity is at our core
  • 5. Creativity is core o We are creatively biased, not because it looks nicer, but because it works better. o Creative advertising is remembered and so does not have to be repeated so often. It offers a higher return on investment. o Our creativity makes you more money. 6
  • 6. The most successful agencies are owner operated.
  • 7. Successful agencies o Without question the best agencies in the world are owner operated. o Our future reputation depends on the work we produce now. o The more it matters to us, the more effective it will be for you. 8
  • 8. Experience on some of the biggest brands, in the most competitive markets on earth.
  • 9. 33 international markets. 30 of the world’s top 50 advertisers. 10
  • 10. Gap analysis
  • 11. Gap analysis o CEE offers two choices to regional advertisers. o Traditional network agencies • Who with few exceptions, produce lacklustre advertising for aligned network business. • Conformity, rather than creativity is their reason for being. o Local independents • Built around big local personalities. • Lack the discipline of the multinationals and the work can be parochial. 12
  • 12. How we work…. Analyse Synthesise Visualise
  • 13. How we work: Creative, Open, Collaborative & Effective 1. Analyse: 2. Synthesise: 3. Visualise: Information Distillation Amplification of exchange and and creative agreed creative interrogation interpretation interpretations You prov ide us with an We sy nthesise the We dev elop one, two or analy sis of the m arketing inform ation into a m ay be three cam paigns problem . v ariety of v ery rough for further discussion creativ e directions before dev eloping the We interrogate y ou in final route. order to fully understand We discuss these with y ou and agree which we We agree a brief. believ e will be m ost effectiv e 10 + 10 working days 14
  • 14. How it works for you. o You are involved at every step of the way. o You will see work that looks like advertising very early on. o Greater choice which helps clarify thinking. 15
  • 15. What we are looking for in our clients
  • 16. What we are looking for o A view that advertising is the one competitive advantage left. o An understanding that our relationship is a marriage. For better or for worse. o A long term view. o Remuneration based on performance. o Approval and involvement at the highest level. 17
  • 17. In summary
  • 18. In summary o An agency purpose built for modern business realities. o Hullabaloo is an agency that puts your problems first. o As owners, our reputation is based only on your success. o Creativity of an independent with the discipline of a multinational. o A belief that CEE deserves a world class agency. 19
  • 19. The partners
  • 20. Tim Hennessy – managing partner After 6 year s with Allen, Br ady and Mar sh in London, Tim developed a passion for tr avel and set out to see the wor ld cour tesy of Lowe, J.Walter Thompson, BBDO and GGK. He has lived and wor ked in the UK, Canada, Austr alia, Poland, Russia, V ietnam, China and the Czech Republic. Befor e star ting Hullabaloo he was the Regional CEO of Lowe for Centr al Eur ope, Russia, Gr eece and Tur key. Pr ior to that r an Lowe’s oper ation acr oss the thr ee agencies that make up Gr eater China. His past has included time with BBDO, r unning M oscow’s lar gest agency; JWT in Austr alia and Poland; and as a founding member of the GGK gr oup in Centr al Eur ope. He has wor ked with Unilever , Coca-Cola, Gillette, M ar s, Pepsi, Nestle, Shell, HSBC, InBev, SABMiller and M azda, amongst other s
  • 21. Martyn Cox – managing partner M ar tyn is an Austr alian who developed a deep love affair with cr eative adver tising as a Gr aduate Tr ainee at DDB in Austr alia. He has since wor ked in r egional r oles at J.Walter Thompson, wher e he managed the Shell business acr oss South Asia. And Lowe, wher e he was r esponsible for the multi- mar ket management of both Fanta and Electr olux out of Bangkok. Befor e star ting Hullabaloo he was Gr oup Managing Dir ector of the 120 per son Lowe Gr oup in Czech Republic. He has wor ked with Unilever , Coca-Cola, Nestle, Tesco, Electr olux, InBev, Cadbur y and Shell, amongst other s.
  • 22. Jiri Pleskot – creative partner Jir i is Czech, and was lucky enough to find himself a pr otégé of Michal Conr ad at Leo Bur nett. As Cr eative Dir ector of the Pr ague Agency he r egister ed number 9 in The Gunn Repor t 2004. The only Centr al Eur opean agency ever to do so. He has won awar ds at all of the major festivals including Cannes, New Yor k Festival, One Show and D&AD. He has wor ked with P&G, Phillip Mor r is, O2, Coca- Cola, Nestle, InBev, Tesco, SABMiller and Panasonic amongst other s.