The BookThe World Is Flat:A Brief History of the Twenty-First CenturyInternational bestselling book by Thomas FriedmanGlobalization, primarily in the early 21st century. Friedman recounts a journey to Bangalore,The title is a metaphor for viewing the world as a level India, when heplaying field in terms of commerce, where all realized globalizationcompetitors have an equal opportunity. has changed core economic concepts
The World1. the earth, together with all of its countries, peoples, and natural features2. a part or aspect of human life or of the natural features of the earth, in particular
GlobalizationGlobalization in which countries and governments were the main 1.0 protagonistsGlobalization in which multinational companies led the way in driving global 2.0 integration convergence of personalGlobalization computer with fiber-optic micro 3.0 cable with the rise of work flow software
Ten flatteners #1 The (11/9/89)"When the Collapse of walls came down, andthe Berlin Wall the windows came up." (8/9/95) Netscape and#2 Netscape the Web broadened the audience for the Internet The ability of machines#3 Workflow software to talk to other machines with no humans involved
Ten flatteners #1 The (11/9/89)"When theFriedman believes these first three forces have Collapse of become : came down, and walls the Berlin Wall the windows came up."“Crude foundation of a whole new global (8/9/95) Netscape and #2 Netscape for collaboration.” platform the Web broadened the audience for the Internet "Genesis moment of the flat world.” The ability of machines #3 Workflow“The next six flatteners sprung from this software to talk to other machines platform” humans involved with no
Ten flatteners #4 Communities uploading and collaborating on online projectsUploading to split service and manufacturing #5 activities into components which can be subcontracted and performed in theOutsourcing most efficient, cost-effective way The internal relocation of a companys #6. manufacturing or other processes to a foreign land to take advantage of lessOffshoring costly operations there
Ten flatteners #7 Supply- Friedman compares the modern retail supply chain to a river, and points to Wal- Chaining Mart as the best example The companys employees perform#8 Insourcing services beyond theirs for another company#9 Informing Search engines are the prime example Personal digital devices like mobile #10 "The phones, iPods, personal digital assistants, Steroids" instant messaging, and voice over Internet Protocol
Remedies Chapter 3-15 talks about the different effects of the Flattening World and it’s consequences for America Thomas Friedman believes that to fight the quiet crisis of a flattening world: the United States work force should keep updating its work skills. Making the work force more adaptablewill keep it more employable.
Remedies He also suggests that the government make it easier to switch jobs by making retirement benefits and health insurance less dependent on ones employer and by providing insurance that would partly cover a possible drop in income when changing jobs. more inspiration for youth to be scientists, engineers, and mathematicians due to a decrease in the percentage of these professionals being American.
Sequel Books Hot, Flat, and Crowded: Why We Need a Green Revolution—And How It Can Renew America (2008) That Used To Be Us: How America Fell Behind in the World It Invented and How We Can Come Back (Co-written with Michael Mandelbaum 2011)
Application in the Philippines This is the time to rise for the Filipino Nation, to catch up with other countries. We should stop outsourcing products from China, and instead find ways to manufacture and source our products in the Philippines. What I see that Lacks in Filipino Products is the Marketing and mindset to be as good as American and European Brands in terms of quality and packaging.
References The World is flat by Thomas Friedman