Why the small screen has come to to rule our lives, the history, technology advances and the future.

1. Like many great stories, it started at a…

3. Screw Your Big Screen TV How Small Screens Came to Rule Our Lives

5. Target

6. ASSume something

7. The History

9. Mobile, right?

10. Consumer behavior shift

11. Let’s add personalization

12. Can you say?

13. It wasn’t just audio

14. From the late 1980’s, screens prospered

15. The business model was codified

16. Pitfalls

18. Catalysts

19. Killer applications

20. Don’t be so Western

21. Pysch 101

22. Technology advances

23. Mobile fits our “snacking” culture (US) Check Email Update Facebook Status Send an SMS Browse Photos Check Bill Payments

26. The Future. Implications are HUGE.

27. User reality

28. Mobile is the wrong word. Think small screen.

29. The small screen: Evolution

30. Your television is already transforming

31. Google.TV =

32. World is shrinking

33. Niche: We don’t live in a mass market.

34. Your new opportunity

35. Far reaching implications: Education HAS to change

36. Life will continue to be measured, personalized

37. Healthcare transformed

38. Empowering social

39. Connecting wallets to networks

40. Privacy: Is a thing of the past. Live with it.

41. Economics: Free is good