Your SlideShare is downloading. ×
Screw Your Big Screen TV
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Screw Your Big Screen TV

537
views

Published on

Why the small screen has come to to rule our lives, the history, technology advances and the future.

Why the small screen has come to to rule our lives, the history, technology advances and the future.

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
537
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Like many great stories, it started at a…
  • 2.  
  • 3. Screw Your Big Screen TV How Small Screens Came to Rule Our Lives
  • 4. About me
    • Director, Bridge Labs
    • Life-long geek and learner
    • Technologist for almost 28 years
    • Interactive marketer for 7 years
    • Worked for startup publisher prior Bridge
    • Quote: “My career followed my passions”
    • Blog: faminecity.com
    • Twitter: @marty_b
  • 5. Target
  • 6. ASSume something
  • 7. The History
  • 8. Principles
    • Content choice
    • Portability
    • Convenience
  • 9. Mobile, right?
  • 10. Consumer behavior shift
  • 11. Let’s add personalization
  • 12. Can you say?
  • 13. It wasn’t just audio
  • 14. From the late 1980’s, screens prospered
  • 15. The business model was codified
  • 16. Pitfalls
  • 17. The stage is set
    • Principles
        • Content choice
        • Portability
        • Convenience
        • Personalized
      • Consumer behavior (business and opportunity)
  • 18. Catalysts
  • 19. Killer applications
  • 20. Don’t be so Western
  • 21. Pysch 101
  • 22. Technology advances
  • 23. Mobile fits our “snacking” culture (US) Check Email Update Facebook Status Send an SMS Browse Photos Check Bill Payments
  • 24. Ways to go. We haven’t evolved (yet)
    • Top 5 mobile Sites
  • 25.
    • Over 4 billion mobile users today (global)
    • More than PC owners
    • More than credit card owners
  • 26. The Future. Implications are HUGE.
  • 27. User reality
  • 28. Mobile is the wrong word. Think small screen.
  • 29. The small screen: Evolution
  • 30. Your television is already transforming
  • 31. Google.TV =
  • 32. World is shrinking
  • 33. Niche: We don’t live in a mass market.
  • 34. Your new opportunity
  • 35. Far reaching implications: Education HAS to change
  • 36. Life will continue to be measured, personalized
  • 37. Healthcare transformed
  • 38. Empowering social
  • 39. Connecting wallets to networks
  • 40. Privacy: Is a thing of the past. Live with it.
  • 41. Economics: Free is good
  • 42. How’d we get here?
    • Shifted consumer behavior starting way back in the 1950’s
    • Technology advances opened the doors
    • Small screen is still transforming, but device distinction disappearing
  • 43. How to apply?
    • Principles not tactics, learn from history
    • Behavioral incentives and scale data are important
    • Life is integrating, not compartmentalizing
    • Not if, when
  • 44.