Screw Your Big Screen TV

Like many great stories, it started at a…

Screw Your Big Screen TV How Small Screens Came to Rule Our Lives

About me
Director, Bridge Labs
Life-long geek and learner
Technologist for almost 28 years
Interactive marketer for 7 years
Worked for startup publisher prior Bridge
Quote: “My career followed my passions”
Blog: faminecity.com
Twitter: @marty_b

Target

ASSume something

The History

Principles
Content choice
Portability
Convenience

Mobile, right?

Consumer behavior shift

Let’s add personalization

Can you say?

It wasn’t just audio

From the late 1980’s, screens prospered

The business model was codified

Pitfalls

The stage is set
Principles
Content choice
Portability
Convenience
Personalized
Consumer behavior (business and opportunity)

Catalysts

Killer applications

Don’t be so Western

Pysch 101

Technology advances

Mobile fits our “snacking” culture (US) Check Email Update Facebook Status Send an SMS Browse Photos Check Bill Payments

Ways to go. We haven’t evolved (yet)
Top 5 mobile Sites

Over 4 billion mobile users today (global)
More than PC owners
More than credit card owners

The Future. Implications are HUGE.

User reality

Mobile is the wrong word. Think small screen.

The small screen: Evolution

Your television is already transforming

Google.TV =

World is shrinking

Niche: We don’t live in a mass market.

Your new opportunity

Far reaching implications: Education HAS to change

Life will continue to be measured, personalized

Healthcare transformed

Empowering social

Connecting wallets to networks

Privacy: Is a thing of the past. Live with it.

Economics: Free is good

How’d we get here?
Shifted consumer behavior starting way back in the 1950’s
Technology advances opened the doors
Small screen is still transforming, but device distinction disappearing

How to apply?
Principles not tactics, learn from history
Behavioral incentives and scale data are important
Life is integrating, not compartmentalizing
Not if, when

Screw Your Big Screen TV

by Marty B on Sep 27, 2010

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Screw Your Big Screen TV — Presentation Transcript