Screw Your Big Screen TV

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Why the small screen has come to to rule our lives, the history, technology advances and the future.

Why the small screen has come to to rule our lives, the history, technology advances and the future.

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Transcript

  • 1. Like many great stories, it started at a…
  • 2.  
  • 3. Screw Your Big Screen TV How Small Screens Came to Rule Our Lives
  • 4. About me
    • Director, Bridge Labs
    • Life-long geek and learner
    • Technologist for almost 28 years
    • Interactive marketer for 7 years
    • Worked for startup publisher prior Bridge
    • Quote: “My career followed my passions”
    • Blog: faminecity.com
    • Twitter: @marty_b
  • 5. Target
  • 6. ASSume something
  • 7. The History
  • 8. Principles
    • Content choice
    • Portability
    • Convenience
  • 9. Mobile, right?
  • 10. Consumer behavior shift
  • 11. Let’s add personalization
  • 12. Can you say?
  • 13. It wasn’t just audio
  • 14. From the late 1980’s, screens prospered
  • 15. The business model was codified
  • 16. Pitfalls
  • 17. The stage is set
    • Principles
        • Content choice
        • Portability
        • Convenience
        • Personalized
      • Consumer behavior (business and opportunity)
  • 18. Catalysts
  • 19. Killer applications
  • 20. Don’t be so Western
  • 21. Pysch 101
  • 22. Technology advances
  • 23. Mobile fits our “snacking” culture (US) Check Email Update Facebook Status Send an SMS Browse Photos Check Bill Payments
  • 24. Ways to go. We haven’t evolved (yet)
    • Top 5 mobile Sites
  • 25.
    • Over 4 billion mobile users today (global)
    • More than PC owners
    • More than credit card owners
  • 26. The Future. Implications are HUGE.
  • 27. User reality
  • 28. Mobile is the wrong word. Think small screen.
  • 29. The small screen: Evolution
  • 30. Your television is already transforming
  • 31. Google.TV =
  • 32. World is shrinking
  • 33. Niche: We don’t live in a mass market.
  • 34. Your new opportunity
  • 35. Far reaching implications: Education HAS to change
  • 36. Life will continue to be measured, personalized
  • 37. Healthcare transformed
  • 38. Empowering social
  • 39. Connecting wallets to networks
  • 40. Privacy: Is a thing of the past. Live with it.
  • 41. Economics: Free is good
  • 42. How’d we get here?
    • Shifted consumer behavior starting way back in the 1950’s
    • Technology advances opened the doors
    • Small screen is still transforming, but device distinction disappearing
  • 43. How to apply?
    • Principles not tactics, learn from history
    • Behavioral incentives and scale data are important
    • Life is integrating, not compartmentalizing
    • Not if, when
  • 44.