Partnering with EducationUSA: Recruit & Enroll, Connect & Engage
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Partnering with EducationUSA: Recruit & Enroll, Connect & Engage



At the Study Mississippi Conference in Hattiesburg, MS, I highlighted EducationUSA services for US higher ed institutions and ways to connect with our network.

At the Study Mississippi Conference in Hattiesburg, MS, I highlighted EducationUSA services for US higher ed institutions and ways to connect with our network.



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  • Host institutions are essential for the success of the EducationUSA network. We have centers in the locations that make the most sense for a region or country. Over 500 EducationUSA advisers are located in hundreds of centersin 170 countries.
  • We assist millions prospective international students each year, both in person and virtually. In fact, in 2011, over 18 million students & parents were connected with EducationUSA in some way. Group sessions and Pre-Departure Orientation programs are offered free of charge at all centers.
  • Our website – THE key to accessing information for your use.Higher education reps can contact Advisers directly with questions, or can visit our website and use their higher education log-in to access information.
  • Submit Financial Aid and Campus News to our Weekly Update which is distributed weekly to over 400 EdUSA advising centers in 170 countries. These centers will, in turn, post your submission in various newsletters, websites, social media channels, email groups, advising sessions, radio/tv/print announcements, and more!Also, your information will be included in the new EducationUSA Financial Aid Search Engine and Website RSS Feeds.
  • Our growth at EducationUSA in the years to come will be through broadening our outreach particularly through social media platforms like our EdUSA Connects sessions. These web meetings help international students through the 5 Steps to Study in the US. They are recorded on our site (viewed) are also podcasted on iTunes (downloaded 96K, viewed 188K). Through this new platform, we will exponentially be expanding the number of students with whom we can share the value of studying in the US, and show them paths toward making their dreams a reality.
  • Adviser Professional Development is an EducationUSA priority. Redesign of professional development program began last year in order to have competency based training curriculum for Advisers. Our goal is to have better trained Advisers who will better support to students & U.S. institutions. 
  • Resources – Open Door Date

Partnering with EducationUSA: Recruit & Enroll, Connect & Engage Partnering with EducationUSA: Recruit & Enroll, Connect & Engage Presentation Transcript

  • Partnering with EducationUSA:Recruit & Enroll / Connect & Engage
  • Where do we work? U.S. Embassies/ Consulates 16% Binational Centers 13% Universities/ Libraries Fulbright 28% Commissions 10% Non- Other Governmental 4% Organizations
  • EducationUSA Advising Centers• Assist students throughout “Your 5 Steps to U.S. Study” – Research Your Options – Complete Your Application – Finance Your Studies – Apply for Your Student Visa – Prepare for Your Departure View slide
  • Your 5 Steps to U.S. StudyWhy?• Need to simplify how we talk about U.S. higher ed• Make the process manageable – 5 stepsWhat?• Website• Standalone product• Facebook app• EdUSA Connects webinars View slide
  • Goals of EducationUSA1. Promote U.S. higher education to international students2. Provide comprehensive, impartial information to help students find a school that is a good fit3. Assist U.S. higher education community with recruitment and retention plans
  • Our Priorities for U.S. Higher Ed
  • Expertise Globally to Get You Started• 13 Regional Directors• International education professionals who want to connect with you• Best place to start work in a new region• Advice on successful recruitment strategies• Help you connect with individual centers
  • EducationUSA Global Guide• First publication for US higher education• Global summary of services• Regional breakdown of center activities & reach• Tips & trends in recruitment
  • Research to Help You• U.S. Higher Education Resources o Retrieve presentations, conference registration materials, and other resources.• Center and Country Fact Sheets o Center web pages offer information about the center services and detailed information about educational systems for that country
  • Raise Your Profile• Request our logo o Get a hyperlinked version of our logo for your international admissions website to direct prospective students to our centers
  •  Hundreds of centers in 170 Submit to Weekly Update Countries  Newsletters  Websites  Social Media  Email Groups  Advising Sessions  Radio/TV/Print  New:  Financial Aid Search Engine  RSS Feeds!
  • Contact EducationUSA Centers• Plan your international travel in cooperation with EducationUSA advisers.• Contact the EducationUSA center in advance to arrange meetings, participate in a group advising session, or attend a college fair.• Send information to local alumni who can represent your college or university at special events.
  • EdUSA
  • Opportunities for Hosting EducationUSA Advisers• EducationUSA Training Institute o Design and deliver training sessions – topics include admissions, financial aid, student services o Manage all logistics o Collaborative process with EducationUSA• Before and After Conferences o 1 or 2 days o within 2 hours by bus or train from conference city o Additional locations allowed if travel funds provided by institutions
  • Upcoming Events
  • • 500 U.S. representatives• 100 EducationUSA staff from 55 countries• 2.5 days of networking & sharing
  • EducationUSA Social Media
  • Facebook Page• Over 63,000 fans/likes• Events• Weekly Update posts• Photos/Videos•• FB Interest list with 188 pages that post EdUSA content
  • YouTube Channel• 150+ college & university videos profiled• 13 playlists of our network’s content• 187,000+ uploaded views (as of Feb 2013)• 160 uploaded videos
  • • Twitter feeds For US institutions… • For students…!/EdUSAtips/educationusa/members
  • What Your Colleagues Say…• As a 1.5-person recruiting and admissions office, [EducationUSA resources] are extremely helpful to me in many small ways. We constantly refer students to the offices in their home countries for assistance … We feel connected to and supported by a great community of professionals around the world who are willing to help us in the goal of internationalizing our campus. – Cindy Blount Domingo, Messiah College• Our network of professional colleagues is robust and remarkably helpful as a result of our ongoing relationship with EducationUSA advisers and [regional educational] advising coordinators. Often our first email or phone call when faced with a vacuum of information about a particular country or region is to one of our EducationUSA colleagues. – Jacqueline Girard Vogl, SUNY-Plattsburgh• I have met scores of advisers from around the world over many years. They have become friends and trusted colleagues. I feel very comfortable calling on them whenever I have doubts and in referring students to them. They have helped with verifying information about institutions, understanding transcripts, even contacting embassy officials on my behalf. Wonderful people! – Rick Lane, Emory University
  • What Your Colleagues Say…• EducationUSA is a reliable source of information and resources. We are confident in their abilities to provide accurate information to institutions and to prospective students. – Judith Pennywell, Purdue University Calumet• Our International Admissions team reaches out to EducationUSA advisers at least once a week – usually for clarification of foreign academic credentials. The advisers can always be counted upon for timely and helpful answers. They make our jobs so much easier! – Julie Soper, University of Nebraska at Omaha• I continued to be impressed by the growth of EducationUSA and the caliber of so many of your staff. The REACs and advisers that we have been in contact with have been extremely helpful and we are grateful for their assistance. – Heather Augar, Fairleigh Dickinson University
  • UNT Partners With EducationUSA to Reach International Students ………………………………………………………………
  • EdUSA Connects ..…...…………………………….UNT International Recruitment presentations at EdUSA Connects
  • Pre NAFSA Study Texas EducationUSA Advisor North Texas Tour..…..………………………………………………………………………………… Schools: • Tarleton State University • Texas Wesleyan University Advisors from: • Texas Christian University • China • Lesotho • University of North Texas • Ecuador • Mexico
  • Education USA Fairs………………….……….……….…. South America EducationUSA Fair 2011 & 2012 USIEF-IIE US University India Fair Fall 2011 IIE Southeast Asia Fair Fall 2012
  • Weekly Update – UNT Fast Reconnect PlusTrack to graduate studies in Delegation – Ecuadorbusiness - Pre-MBA/MS and PeruProgram, ScholarshipOpportunities & more THINGS WE EducationUSA Pre-departure HAVE DONE orientation in Bangalore Presentations at EducationUSA offices in Bangalore, Hyderabad, Resources for US Quito, Bogotá, Taipei Institutions, in-country information EducationUSA Forum 2010 & 2012
  • Mississippi State University• Land Grant Institution: Est. 1878• Location: Starkville, MS• Enrollment: 20,400• 800 international students from 75 countries• Carnegie Ranking - Very High Research Institute• 2012 BCS standings: #12
  • EducationUSA - a key strategic partner• Recruiting• Identifying Partners• Marketing & Outreach• Services
  • Recruiting & Program Development• Recruiting – Undergraduate and Graduate Programs – ESL Students• Identifying Partners – Strategic University Partners – Study Abroad Programs – Overseas Internships • TESOL Programs, Int Business, Foreign Language
  • Marketing & Outreach• Marketing & Outreach – Periodically replenish promotional materials – Translation Services & Overseas Printing – EducationUSA Fairs – Visit to EducationUSA centers during overseas travel – Overseas In-home Reception promotion: • Engage MSU Students & Alumni – Pre-departure orientations
  • Engage EducationUSA Advisors• Host EducationUSA Advisors – On-campus visits first hand experience of student life – Learn about institutional personnel & resources – Maximize reach during their visit - StudyMississippi Institutions – Pre-NAFSA Conferences – EducationUSA Training Institutes • StudyMississippi turned in 6 proposals - Never Give-up Attitude • Top 3 in three occasions
  • EducationUSA Peru Visit to MSU
  • Next Steps• Log in to o Sign-up to request a login; receive HEI News; send information to Weekly Update; & use resources on website• Attend EducationUSA events: EducationUSA Fairs, Regional Conferences and Webinars• EducationUSA Forum, Washington DC, June 26-28, 2013
  • Questions – Discussions – Thanks! Marty Bennett EducationUSA Outreach Coordinator Institute of International Education