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Ohio State Drive In Social Media In International Recruitment For Reps

by Marty Bennett

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This presentation represents a solid overview of the impact of social media on our world, as well as on international education, and shares key data to help build institutional cases for using social ...

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Ohio State Drive In Social Media In International Recruitment For Reps Presentation Transcript

The Impact of Social Media on International Student Recruitment
Ohio State NAFSA Drive-In
April 29, 2011
Marty Bennett
EducationUSA Marketing Coordinator
Institute of International Education

Social Media Revolution
A fundamental shift in the way we communicate
Source: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
EducationUSA.state.gov

Social Media
Promotes the
Mass Democratization
of Information
EducationUSA.state.gov

EducationUSA.state.gov

If the British Monarchy can do it…

EducationUSA.state.gov

Our Guiding Principles
Live Where Your Audiences Live.
Get Connected, Be Relevant, Stay Involved.
Keep Them Coming Back For More.
Listen, Listen, Listen.
Your Name Matters.
EducationUSA.state.gov

Key Facts about Social Media
70% of Facebook users non-U.S. , 60% within 16-25 college age demographic
70% of YouTube traffic outside the U.S.
50%+ of all Twitter tweets not in English, 60% of users overseas
78% of Wikipedia articles not in English, 267+ languages
EducationUSA.state.gov

How To Vote via Texting
EXAMPLE
Standard texting rates only (worst case US $0.20)
We have no access to your phone number
Capitalization doesn’t matter, but spaces and spelling do
TIPS

How To Vote via Poll4.com
EXAMPLE
Capitalization doesn’t matter, but spaces and spelling do
TIP

How To Vote via Twitter
EXAMPLE
Capitalization doesn’t matter, but spaces and spelling do
Since @poll is the first word, your followers will not receive this tweet
TIPS

Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

And the answer is…
Portuguese (Brazil loves Twitter!)
EducationUSA.state.gov

Not always the big 3
China – Renren, QQ, 300 million internet users
Russia – Vkontakte, Russian language, 111 million users globally
Netherlands – Hyves, 11 million (2/3rd of Dutch population)
Japan – Mixi,but Twitter is about to surpass Mixi in terms of total users
Brazil – Orkut, but Facebook & Twitter gaining fast
EducationUSA.state.gov

Facebook Users-College Age Demographic
Sources: Nick Burcher, http://www.nickburcher.com/2011/01/facebook-usage-statistics-dec-31st-2010.html; Facebook advertising data: http://www.facebook.com/advertising/
EducationUSA.state.gov

EducationUSA.state.gov

EducationUSA Social Media
EducationUSA.state.gov

Online Services for US Higher Ed
Secure Login Access
Submit Information to Weekly Update
Request our Logo
Subscribe to our HEI E-News
Consult Open Doors data tables
Have institutional YouTube channel playlist for US college videos
Sign up for our EdUSA Connects Expertise Database
EducationUSA.state.gov

EdUSA Connects

Recommended Reading
Groundswell: Winning in a World Transformed by Social Technologies Charlene Li and Josh Bernoff
@EdUSAtips
@ManitouHeights
@VOAStudentU
@DavidComp (IHEC blog)
EducationUSA.state.gov

Questions & Thanks
Marty Bennett
EducationUSA Marketing Coordinator
Institute of International Education
mbennett@educationusa.info : www.educationusa.info
Skype: iiembennett
Twitter: @EdUSAtipshttp://www.twitter.com/EdUSAtips
Blog: http://marketingeducationusa.blogspot.com
Facebook: http://facebook.com/martybennetthttp://facebook.com/EducationUSA
EdUSA Connects: http://edusaconnects.acrobat.com/martybennett/

Ohio State Drive In Social Media In International Recruitment For Reps

by Marty Bennett

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Ohio State Drive In Social Media In International Recruitment For Reps Presentation Transcript

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