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International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
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International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation

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EducationUSA release a new online interactive quiz tool to help US colleges assess the international student friendliness of their international admissions sites. See how you fair!

EducationUSA release a new online interactive quiz tool to help US colleges assess the international student friendliness of their international admissions sites. See how you fair!

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  • 1. International-Student Friendly Websites: Is Yours? Marty Bennett Institute of International Education Ellen Blauw Marquette University Tammy Mireles College of Lake County
  • 2. Agenda for this session • Get your feedback • Share our stories • Take a quiz • Discuss take-aways
  • 3. Quick quiz http://owl.li/mk1ca
  • 4. Department of State/EducationUSA perspective • Tips from years of experience from advisers & REACs • Examples of what works • Steps to internationalize, putting your best web foot forward
  • 5. College of Lake County - Structure • Center for International Education – International Students and Study Abroad – Designing a platform that works for the Center – Easy to read/navigate – One click from the main homepage to get there
  • 6. What is most important?  Having a direct contact in our PR department to help update website  Accurate information, translated information, testimonials from other students, Facebook/social media, how to apply, cost, meet the staff, direct access to staff, visuals/photos/video of programs
  • 7. Credible Resources
  • 8. Marquette University Milwaukee, Wisconsin Office of International Education (OIE)  Undergraduate recruitment & admissions  Cross-cultural and immigration advising  Study Abroad programs  English as a Second Language – advanced courses  International partnerships and internationalization
  • 9. Website Development Who is involved?  OIE Marketing & Communications Coordinator  Internal Office of Marketing and Communications for Brand – Style – Images  Internal IT support  External consultants for translations, complex revisions
  • 10. What is our Message?  Information driven – Institutional identity – Quick access to process, requirements, costs and financial aid – Meet needs of various audiences at different stages  Interculturally relevant – Appropriate content and context – Appropriate technology
  • 11. Opportunities and Challenges  Powerful tool for multiple audiences  Requires integration with overall recruitment strategy  High expectations for rapid response  Reading the technology tea leaves
  • 12. Link to the quiz http://owl.li/m90VA
  • 13. Take-Aways / To Do List • What will you be taking back with you today? • What concrete steps can you take?
  • 14. Thanks!

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