International-Student
Friendly Websites: Is Yours?
Marty Bennett
Institute of International Education
Ellen Blauw
Marquett...
Agenda for this session
• Get your feedback
• Share our stories
• Take a quiz
• Discuss take-aways
Quick quiz
http://owl.li/mk1ca
Department of State/EducationUSA
perspective
• Tips from years of experience from advisers & REACs
• Examples of what work...
College of Lake County - Structure
• Center for International Education
– International Students and Study Abroad
– Design...
What is most important?
 Having a direct contact in our PR department
to help update website
 Accurate information, tran...
Credible Resources
Marquette University
Milwaukee, Wisconsin
Office of International Education (OIE)
 Undergraduate recruitment & admissions...
Website Development
Who is involved?
 OIE Marketing & Communications Coordinator
 Internal Office of Marketing and
Commu...
What is our Message?
 Information driven
– Institutional identity
– Quick access to process, requirements, costs and fina...
Opportunities and Challenges
 Powerful tool for multiple audiences
 Requires integration with overall recruitment
strate...
Link to the quiz
http://owl.li/m90VA
Take-Aways / To Do List
• What will you be taking back with you today?
• What concrete steps can you take?
Thanks!
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation
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International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation

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EducationUSA release a new online interactive quiz tool to help US colleges assess the international student friendliness of their international admissions sites. See how you fair!

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International Student-Friendly Websites-Is Yours? (Forum 2013 skills lab) presentation

  1. 1. International-Student Friendly Websites: Is Yours? Marty Bennett Institute of International Education Ellen Blauw Marquette University Tammy Mireles College of Lake County
  2. 2. Agenda for this session • Get your feedback • Share our stories • Take a quiz • Discuss take-aways
  3. 3. Quick quiz http://owl.li/mk1ca
  4. 4. Department of State/EducationUSA perspective • Tips from years of experience from advisers & REACs • Examples of what works • Steps to internationalize, putting your best web foot forward
  5. 5. College of Lake County - Structure • Center for International Education – International Students and Study Abroad – Designing a platform that works for the Center – Easy to read/navigate – One click from the main homepage to get there
  6. 6. What is most important?  Having a direct contact in our PR department to help update website  Accurate information, translated information, testimonials from other students, Facebook/social media, how to apply, cost, meet the staff, direct access to staff, visuals/photos/video of programs
  7. 7. Credible Resources
  8. 8. Marquette University Milwaukee, Wisconsin Office of International Education (OIE)  Undergraduate recruitment & admissions  Cross-cultural and immigration advising  Study Abroad programs  English as a Second Language – advanced courses  International partnerships and internationalization
  9. 9. Website Development Who is involved?  OIE Marketing & Communications Coordinator  Internal Office of Marketing and Communications for Brand – Style – Images  Internal IT support  External consultants for translations, complex revisions
  10. 10. What is our Message?  Information driven – Institutional identity – Quick access to process, requirements, costs and financial aid – Meet needs of various audiences at different stages  Interculturally relevant – Appropriate content and context – Appropriate technology
  11. 11. Opportunities and Challenges  Powerful tool for multiple audiences  Requires integration with overall recruitment strategy  High expectations for rapid response  Reading the technology tea leaves
  12. 12. Link to the quiz http://owl.li/m90VA
  13. 13. Take-Aways / To Do List • What will you be taking back with you today? • What concrete steps can you take?
  14. 14. Thanks!

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