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  • 1. Digging Deeper: Available Data from EducationUSA Marty Bennett, Outreach Coordinator Institute of International Education
  • 2. What is available? • EducationUSA site data • Survey data from 2010-2013 • EducationUSA Global Guide • Ask an Adviser report
  • 3. EducationUSA Site Data • Center fact sheets: center services, center student demographics, recent trends, program highlights • Country fact sheets: education system info, credentials, academic calendar, verification options, fairs, Open Doors numbers (flash drives) • Pre-Departure Orientations schedule • Fairs calendar
  • 4. Global Mobile Survey 2012 • 119 countries • 2400+ respondents • Surveyed student mobile phone usage, types of phones used, how students access content online
  • 5. Global Mobile Survey 2012: Results • 97% own a mobile phone • 66% of these have web-enabled devices • 68% of those are smart phones
  • 6. Global Mobile Survey 2012: Results
  • 7. Global Social Media Survey 2013 • Began late May • Tracking students per country • 91 nations responding so far • Assesses how, when, and on what devices students use social media including US college & university sites
  • 8. Global Social Media Survey Results
  • 9. Global Social Media Survey Results
  • 10. Global Social Media Survey Results
  • 11. Global Social Media Survey Results
  • 12. Global Social Media Survey Results
  • 13. Global Social Media Survey Results
  • 14. Global Social Media Survey: What the data shows • Social media is key to student communications – Most have 2-3 accounts – 91% have Facebook • Students look primarily online for US college info – Over 70% use social media to find info about institutions • Greater majority interact directly with institutional social media – They want: • to see aid available • Ask questions/get answers • While PCs & laptops are still dominant way students access social media, mobile phones (increasingly smart phones) are used by nearly 50%
  • 15. Global Social Media Survey: Take-Aways • Know Where Your Students “Live” Online • Focus Your Attention Accordingly • Provide Opportunities to Interact • Engage in Conversations • Start Thinking Mobile • Time/Target Your Messages
  • 16. EducationUSA Global Guide • Student mobility flows • Regional trends • National scholarship programs • What to expect 3-5 yrs. • Spotlight countries • Recruitment strategies
  • 17. Ask an Adviser • Ongoing online survey on the EducationUSA site & mobile app that asks students 7 core questions • Geo-locates students to centers nearby • 11,000 respondents in the first year
  • 18. 0% 5% 10% 15% 20% 25% 30% 35% 40% Potential for Career Advancement Academic Reputation Choice of Institutions, Programs Value for Money Why Do You Want Study in the U.S. ? * top 4 choices AF EAP EUR MENA SCA WHA GLOBAL % Ask An Adviser
  • 19. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Master's Degree Bachelor's Degree Doctorate Degree Short-term, certificate, or exchange programs English as a Second Language Associate Degree What Level of Study Do You Wish to Pursue? GLOBAL % WHA SCA MENA EUR EAP AF Ask An Adviser
  • 20. Ask An Adviser 0% 5% 10% 15% 20% 25% 30% 35% What is your intended field of study? AF EAP EUR MENA SCA WHA GLOBAL %
  • 21. Ask An Adviser 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Admissions Process Student Visas U.S. System of Higher Education Financial Aid for Undergraduates Financial Aid for Graduates What are the general topics of your questions? GLOBAL % WHA SCA MENA EUR EAP AF
  • 22. Ask An Adviser 0% 5% 10% 15% 20% 25% 30% 35% Cost of Studying Abroad Finding Accurate Information Obtaining a Visa Gaining Acceptance to the Institution of Your Choice Cost of the Visa and Application Process What are the major obstacles to studying abroad? * top 5 choices AF EAP EUR MENA SCA WHA GLOBAL %
  • 23. Ask An Adviser 0% 5% 10% 15% 20% 25% 30% Online Resources, Directories College & University Websites Friends Family EducationUSA Advising Center What are your primary sources of information regarding studying in the US? GLOBAL % WHA SCA MENA EUR EAP AF
  • 24. Ask An Adviser 0% 10% 20% 30% 40% 50% 60% Myself Parents Teachers or Professors Friends or Classmates Who has been the most important influence on your educational decisions? AF EAP EUR MENA SCA WHA GLOBAL %
  • 25. Regional country spotlights v. global totals
  • 26. Ask an Adviser 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% What level/type of study do you wish to pursue? African spotlights countries vs. global totals Global % Ghana Kenya Nigeria South Africa
  • 27. Ask an Adviser 0% 5% 10% 15% 20% 25% 30% 35% 40% Academic Reputation Potential for Career Advancement Value for Money Choice of Institutions, Programs Why do you want to study in the U.S.? East Asia Pacific Spotlight countries v. Global Totals Global % Australia China Indonesia Malaysia Philippines Vietnam
  • 28. Ask an Adviser 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% What is your intended field of study? Europe/Eurasia spotlight countries v. Global totals Global % Russia Spain Turkey UK
  • 29. Ask an Adviser 0% 5% 10% 15% 20% 25% What are the general topics of your questions? Middle East spotlight countries v. global totals Global % Algeria Egypt Iran Saudi Arabia
  • 30. Ask an Adviser 0% 5% 10% 15% 20% 25% 30% What are major obstacles to study abroad? South Central Asia spotlight countries v. global totals Global % Bangladesh India Nepal Pakistan Uzbekistan
  • 31. Ask an Adviser 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Teachers or Professors Parents Myself Who has been the most important influence on your educational decisions? Brazil Canada Colombia Mexico Venezuela Global %
  • 32. 0% 5% 10% 15% 20% 25% 30% 35% 40% Academic Reputation Potential for Career Advancement Choice of Institutions, Programs BRICS: Why do you want to study in the US? Brazil Russia India China Saudi Arabia Global % Brazil, Russia, India, China, Saudi Arabia
  • 33. 0% 10% 20% 30% 40% 50% 60% Doctorate Degree Bachelor's Degree Short-term, certificate, or exchange programs Master's Degree English as a Second Language BRICS: What level of study? Global % Saudi Arabia China India Russia Brazil Brazil, Russia, India, China, Saudi Arabia
  • 34. Brazil, Russia, India, China, Saudi Arabia 0% 5% 10% 15% 20% 25% 30% 35% 40% Cost of the Visa and Application Process Gaining Acceptance to the Institution of Your Choice Obtaining a Visa Finding Accurate Information Cost of Studying Abroad BRICS: Obstacles to Studying in the US? Global % Saudi Arabia China India Russia Brazil
  • 35. Brazil, Russia, India, China, Saudi Arabia 0% 10% 20% 30% 40% 50% 60% 70% Friends or Classmates Teachers or Professors Parents Myself BRICS: Most Important Influence of Educational Decisions? Brazil Russia India China Saudi Arabia Global %
  • 36. Thank You!