H:\Ateneo\Marketing Management\Tapping Into Global Markets 03

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  • 1. TOP 10 Learning Questions for: Chapter 21 - Tapping Into Global Markets Martin Dominic Reyes 03 September 2010 http://martsreyes.blogspot.com
  • 2. 1. Deciding how to _____ a country is a major decision in International Marketing.
    • Penetrate
    • Occupy
    • Tap
    • Enter
    • Win
    http://martsreyes.blogspot.com
  • 3. http://martsreyes.blogspot.com Major Decisions in International Marketing
    • Deciding whether to go
    • Deciding which markets to enter
    • Deciding how to enter
    • Deciding on the marketing program
    • Deciding on the marketing organization
  • 4. 1. Deciding how to _____ a country is a major decision in International Marketing.
    • Penetrate
    • Occupy
    • Tap
    • Enter
    • Win
    http://martsreyes.blogspot.com
  • 5. 2. _____ speak about the disadvantages of Global Marketing.
    • Cultures
    • Languages
    • Differences
    • Religions
    • Politics
    http://martsreyes.blogspot.com
  • 6. http://martsreyes.blogspot.com Disadvantages of Global Marketing
    • Differences in consumer needs, wants, usage patterns
    • Differences in consumer response to marketing mix
    • Differences in brand development process
    • Differences in environment
  • 7. 2. _____ speak about the disadvantages of Global Marketing.
    • Cultures
    • Languages
    • Differences
    • Religions
    • Politics
    http://martsreyes.blogspot.com
  • 8. 3. Which of the following is not part of the Levels of Product Adaptation?
    • Production of retailer versions
    • Production of city versions
    • Production of territorial versions
    • Production of country versions
    • Production of regional versions
    http://martsreyes.blogspot.com
  • 9. http://martsreyes.blogspot.com Levels of Product Adaptation Regional version Country version City version Retailer version
  • 10. 3. Which of the following is not part of the Levels of Product Adaptation?
    • Production of retailer versions
    • Production of city versions
    • Production of territorial versions
    • Production of country versions
    • Production of regional versions
    http://martsreyes.blogspot.com
  • 11. 4. The following are types of Direct Exporting except for:
    • Channeling thru E-marketing
    • Domestic-based export department
    • Overseas branch
    • Travelling sales representatives
    • Foreign-based agents
    http://martsreyes.blogspot.com
  • 12. http://martsreyes.blogspot.com Direct Exporting Methods
    • Domestic-based export department
    • Overseas sales branch or subsidiary
    • Traveling export sales representatives
    • Foreign-based distributors or agents
  • 13. 4. The following are types of Direct Exporting except for:
    • Channeling thru E-marketing
    • Domestic-based export department
    • Overseas branch
    • Travelling sales representatives
    • Foreign-based agents
    http://martsreyes.blogspot.com
  • 14. 5. Which is false?
    • A global firm is one that operates in more than one country.
    • Deciding which markets to enter is a major decision in International Marketing.
    • Advanced countries such as Russia and Brazil are saturated.
    • Countries with huge population like China and India are key developing markets.
    • Exporting makes a company a global brand.
    http://martsreyes.blogspot.com
  • 15. 5. Which is false?
    • A global firm is one that operates in more than one country.
    • Deciding which markets to enter is a major decision in International Marketing.
    • Advanced countries such as Russia and Brazil are saturated.
    • Countries with huge population like China and India are key developing markets.
    • Exporting makes a company a global brand.
    http://martsreyes.blogspot.com
  • 16. 6. Which is True?
    • First stage in internationalization is having no regular export activities.
    • Whole-channel concept of international marketing ends with channels within nations.
    • Travelling sales representatives are walking foreign brands.
    • Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk.
    • Economies of scale is a disadvantage in Global Marketing.
    http://martsreyes.blogspot.com
  • 17. 6. Which is True?
    • First stage in internationalization is having no regular export activities.
    • Whole-channel concept of international marketing ends with channels within nations.
    • Travelling sales representatives are walking foreign brands.
    • Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk.
    • Economies of scale is a disadvantage in Global Marketing.
    http://martsreyes.blogspot.com
  • 18. 7. Language setting on cellular phones is an example of:
    • Production of retailer versions
    • Production of city versions
    • Production of territorial versions
    • Production of country versions
    • Production of regional versions
  • 19. 7. Language setting on cellular phones is an example of:
    • Production of retailer versions
    • Production of city versions
    • Production of territorial versions
    • Production of country versions
    • Production of regional versions
    http://martsreyes.blogspot.com
  • 20. 8. The fad in today’s global marketing scene:
    • Outsourcing
    • Franchising
    • Licensing
    • Partnership
    • Mergers
    http://martsreyes.blogspot.com
  • 21. 8. The fad in today’s global marketing scene:
    • Outsourcing
    • Franchising
    • Licensing
    • Partnership
    • Mergers
    http://martsreyes.blogspot.com
  • 22. 9. Most likely, Zara’s distribution of its clothing line depends on the local country’s:
    • Political environment
    • Value of money
    • Gender dominance
    • Views on religion
    • Weather condition
    http://martsreyes.blogspot.com
  • 23. 9. Most likely, Zara’s distribution of its clothing line depends on the local country’s:
    • Political environment
    • Value of money
    • Gender dominance
    • Views on religion
    • Weather condition
    http://martsreyes.blogspot.com
  • 24. 10. Companies planning to introduce their products in the Middle East should primarily consider:
    • Packaging
    • Branding
    • Advertising
    • Labeling
    • Pricing
    http://martsreyes.blogspot.com
  • 25. 10. Companies planning to introduce their products in the Middle East should primarily consider:
    • Packaging
    • Branding
    • Advertising
    • Labeling
    • Pricing
    http://martsreyes.blogspot.com
  • 26. Chapter 21 - Tapping Into Global Markets Martin Dominic Reyes 03 September 2010 http://martsreyes.blogspot.com