H:\Ateneo\Marketing Management\Tapping Into Global Markets 03

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H:\Ateneo\Marketing Management\Tapping Into Global Markets 03

  1. 1. TOP 10 Learning Questions for: Chapter 21 - Tapping Into Global Markets Martin Dominic Reyes 03 September 2010 http://martsreyes.blogspot.com
  2. 2. 1. Deciding how to _____ a country is a major decision in International Marketing. <ul><li>Penetrate </li></ul><ul><li>Occupy </li></ul><ul><li>Tap </li></ul><ul><li>Enter </li></ul><ul><li>Win </li></ul>http://martsreyes.blogspot.com
  3. 3. http://martsreyes.blogspot.com Major Decisions in International Marketing <ul><li>Deciding whether to go </li></ul><ul><li>Deciding which markets to enter </li></ul><ul><li>Deciding how to enter </li></ul><ul><li>Deciding on the marketing program </li></ul><ul><li>Deciding on the marketing organization </li></ul>
  4. 4. 1. Deciding how to _____ a country is a major decision in International Marketing. <ul><li>Penetrate </li></ul><ul><li>Occupy </li></ul><ul><li>Tap </li></ul><ul><li>Enter </li></ul><ul><li>Win </li></ul>http://martsreyes.blogspot.com
  5. 5. 2. _____ speak about the disadvantages of Global Marketing. <ul><li>Cultures </li></ul><ul><li>Languages </li></ul><ul><li>Differences </li></ul><ul><li>Religions </li></ul><ul><li>Politics </li></ul>http://martsreyes.blogspot.com
  6. 6. http://martsreyes.blogspot.com Disadvantages of Global Marketing <ul><li>Differences in consumer needs, wants, usage patterns </li></ul><ul><li>Differences in consumer response to marketing mix </li></ul><ul><li>Differences in brand development process </li></ul><ul><li>Differences in environment </li></ul>
  7. 7. 2. _____ speak about the disadvantages of Global Marketing. <ul><li>Cultures </li></ul><ul><li>Languages </li></ul><ul><li>Differences </li></ul><ul><li>Religions </li></ul><ul><li>Politics </li></ul>http://martsreyes.blogspot.com
  8. 8. 3. Which of the following is not part of the Levels of Product Adaptation? <ul><li>Production of retailer versions </li></ul><ul><li>Production of city versions </li></ul><ul><li>Production of territorial versions </li></ul><ul><li>Production of country versions </li></ul><ul><li>Production of regional versions </li></ul>http://martsreyes.blogspot.com
  9. 9. http://martsreyes.blogspot.com Levels of Product Adaptation Regional version Country version City version Retailer version
  10. 10. 3. Which of the following is not part of the Levels of Product Adaptation? <ul><li>Production of retailer versions </li></ul><ul><li>Production of city versions </li></ul><ul><li>Production of territorial versions </li></ul><ul><li>Production of country versions </li></ul><ul><li>Production of regional versions </li></ul>http://martsreyes.blogspot.com
  11. 11. 4. The following are types of Direct Exporting except for: <ul><li>Channeling thru E-marketing </li></ul><ul><li>Domestic-based export department </li></ul><ul><li>Overseas branch </li></ul><ul><li>Travelling sales representatives </li></ul><ul><li>Foreign-based agents </li></ul>http://martsreyes.blogspot.com
  12. 12. http://martsreyes.blogspot.com Direct Exporting Methods <ul><li>Domestic-based export department </li></ul><ul><li>Overseas sales branch or subsidiary </li></ul><ul><li>Traveling export sales representatives </li></ul><ul><li>Foreign-based distributors or agents </li></ul>
  13. 13. 4. The following are types of Direct Exporting except for: <ul><li>Channeling thru E-marketing </li></ul><ul><li>Domestic-based export department </li></ul><ul><li>Overseas branch </li></ul><ul><li>Travelling sales representatives </li></ul><ul><li>Foreign-based agents </li></ul>http://martsreyes.blogspot.com
  14. 14. 5. Which is false? <ul><li>A global firm is one that operates in more than one country. </li></ul><ul><li>Deciding which markets to enter is a major decision in International Marketing. </li></ul><ul><li>Advanced countries such as Russia and Brazil are saturated. </li></ul><ul><li>Countries with huge population like China and India are key developing markets. </li></ul><ul><li>Exporting makes a company a global brand. </li></ul>http://martsreyes.blogspot.com
  15. 15. 5. Which is false? <ul><li>A global firm is one that operates in more than one country. </li></ul><ul><li>Deciding which markets to enter is a major decision in International Marketing. </li></ul><ul><li>Advanced countries such as Russia and Brazil are saturated. </li></ul><ul><li>Countries with huge population like China and India are key developing markets. </li></ul><ul><li>Exporting makes a company a global brand. </li></ul>http://martsreyes.blogspot.com
  16. 16. 6. Which is True? <ul><li>First stage in internationalization is having no regular export activities. </li></ul><ul><li>Whole-channel concept of international marketing ends with channels within nations. </li></ul><ul><li>Travelling sales representatives are walking foreign brands. </li></ul><ul><li>Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk. </li></ul><ul><li>Economies of scale is a disadvantage in Global Marketing. </li></ul>http://martsreyes.blogspot.com
  17. 17. 6. Which is True? <ul><li>First stage in internationalization is having no regular export activities. </li></ul><ul><li>Whole-channel concept of international marketing ends with channels within nations. </li></ul><ul><li>Travelling sales representatives are walking foreign brands. </li></ul><ul><li>Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk. </li></ul><ul><li>Economies of scale is a disadvantage in Global Marketing. </li></ul>http://martsreyes.blogspot.com
  18. 18. 7. Language setting on cellular phones is an example of: <ul><li>Production of retailer versions </li></ul><ul><li>Production of city versions </li></ul><ul><li>Production of territorial versions </li></ul><ul><li>Production of country versions </li></ul><ul><li>Production of regional versions </li></ul>
  19. 19. 7. Language setting on cellular phones is an example of: <ul><li>Production of retailer versions </li></ul><ul><li>Production of city versions </li></ul><ul><li>Production of territorial versions </li></ul><ul><li>Production of country versions </li></ul><ul><li>Production of regional versions </li></ul>http://martsreyes.blogspot.com
  20. 20. 8. The fad in today’s global marketing scene: <ul><li>Outsourcing </li></ul><ul><li>Franchising </li></ul><ul><li>Licensing </li></ul><ul><li>Partnership </li></ul><ul><li>Mergers </li></ul>http://martsreyes.blogspot.com
  21. 21. 8. The fad in today’s global marketing scene: <ul><li>Outsourcing </li></ul><ul><li>Franchising </li></ul><ul><li>Licensing </li></ul><ul><li>Partnership </li></ul><ul><li>Mergers </li></ul>http://martsreyes.blogspot.com
  22. 22. 9. Most likely, Zara’s distribution of its clothing line depends on the local country’s: <ul><li>Political environment </li></ul><ul><li>Value of money </li></ul><ul><li>Gender dominance </li></ul><ul><li>Views on religion </li></ul><ul><li>Weather condition </li></ul>http://martsreyes.blogspot.com
  23. 23. 9. Most likely, Zara’s distribution of its clothing line depends on the local country’s: <ul><li>Political environment </li></ul><ul><li>Value of money </li></ul><ul><li>Gender dominance </li></ul><ul><li>Views on religion </li></ul><ul><li>Weather condition </li></ul>http://martsreyes.blogspot.com
  24. 24. 10. Companies planning to introduce their products in the Middle East should primarily consider: <ul><li>Packaging </li></ul><ul><li>Branding </li></ul><ul><li>Advertising </li></ul><ul><li>Labeling </li></ul><ul><li>Pricing </li></ul>http://martsreyes.blogspot.com
  25. 25. 10. Companies planning to introduce their products in the Middle East should primarily consider: <ul><li>Packaging </li></ul><ul><li>Branding </li></ul><ul><li>Advertising </li></ul><ul><li>Labeling </li></ul><ul><li>Pricing </li></ul>http://martsreyes.blogspot.com
  26. 26. Chapter 21 - Tapping Into Global Markets Martin Dominic Reyes 03 September 2010 http://martsreyes.blogspot.com

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