MART Development team (Dellhi based Rural Marketing Research & Consulting Firm)

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MART Development team (Dellhi based Rural Marketing Research & Consulting Firm)

  1. 1. Introduction to MART Development Team India’s Leading Rural Consultancy
  2. 2. MART Business Mind Fourth Sector Organization Corporate Established in 1993 MART has emerged as India’s leading Rural Consultancy Firm Follows philosophy of ‘Social Heart & Business Mind’ to offer marketing solutions Working both in Corporate and Social sectors Team of 50 professionals having all India presence – offices in Bhubaneswar and Kolkata Have provided expertise in Nepal, Afghanistan, Mozambique and Bangladesh. Government NGO Social Mind Business Heart Social Heart
  3. 3. Our Services
  4. 4. Sector of Work
  5. 5. Our Journey 1989 – Gramshreemela 1995 – National Study on Haats (weekly market) and Melas 1998 – Creation of MART’s 3M livelihoods promotion model 2000 – Co-created Project Shakti with HUL 2003 – National Study on Rural Insurance 2005 – The Rural Marketing Book 2005 – ICT in Bangladesh 2006 – Status of Rural ICT in India, Microsoft India 2007 – Livelihood Management Agency, KUSP, A DFID funded project 2007 – Creation of Collective marketing model 2008 – Cannes Festival 2009 – Introduce Rural Marketing in Bangladesh 2009 - Pradeep Kashyap as President RMAI 2010 – Pioneered the Inclusive Marketing Approach
  6. 6. Marginalized “Inclusive Marketing is an approach that looks at the marginalized not only BOP consumers but also as producers/ suppliers. This approach uses innovative co-creation and appropriate partnerships offering promise to add economic value to goods and services contributed by the marginalized. It therefore impacts poverty positively by improving the quality of life of the marginalized.” Innovative Co- Creation Consumers Producers INCLUSIVE MARKETING Partnerships Private Sector NGOs/Govt. SustainableIncomes Inclusive Marketing
  7. 7. Large Scale BDS Facilitation by MART
  8. 8. Collective Marketing An Initiative by MART impacting lives of 7500 tribal families in Orissa
  9. 9. The Model and Impact Additional Price Realization Secondary Community Institution Linkages with organised private companies in cities 5% Direct linkages with bigger town traders 5% Drying, cleaning, sorting packaging to add value 5 -10% Collectivization to achieve economies of scale 10 –15 % Marketable surplus clusters identified
  10. 10. Our Social Sector Clients
  11. 11. Our Corporate Sector Clients
  12. 12. Thank You!

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