Your SlideShare is downloading. ×
0
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
The Future of digital ?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Future of digital ?

239

Published on

The future of d

The future of d

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
239
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Fig. 1 Despite being the “hot” new mobile OS, it’s lost almost half of its share They’re counting on getting the world’s largestMartin Jordan – Marketing Director - Equator dumbphone supplier on side – Nokia And their new version – MangoBrought to you by Equator and The Chartered Institute of Marketing
  • 2. Who on Earth is Equator? We know what makes your customers click.
  • 3. Who am I?Marketing Director of said large full-service digital agencyAlmost 20 years online » Been social networking online since 1992 » Built my first website in 1994 » Built my first web server in 1995 » Thesis written on Marketing on the Internet in 1996Never looked back! » Been doing internet marketing and spending too much time online ever since We know what makes your customers click.
  • 4. What you’ll get out…What’s innovative…What you can predict…What might work…What’s yet to happen…When you should jump in…When you should bail out… We know what makes your customers click.
  • 5. So much to choose from….There is no faster moving sector than digital technology » Computing capacity per £ doubles every 2 years » Internet bandwidth capacity doubles every 2 years » Available digital storage doubles every 2 years » And then there’s... » Miniaturisation » Screen resolution » CompressionWith all of this going on, predicting what we’ll do with this new technology is a challenge We know what makes your customers click.
  • 6. Predicting the futureThere is no shortage of ideas and enthusiasm in digitalThere are hundreds of aspiring digital start-ups » Have you heard of Zynga, Yandex, Taobao, HomeAway?However, it remains a rollercoaster sector » You can get it very right (ask Sergey and Larry) » You can get it very wrong – ask these people… We know what makes your customers click.
  • 7. Bad predictions can cost billions… $300Mn invested Worthless in under a year $135Mn invested Liquidated in 18 months Valued at $44Bn in 2008 Now valued just $16Bn Bought for $580Mn in 2005 Valued at $12Bn in 2007 Sold for £35Mn in 2011 We know what makes your customers click.
  • 8. …and billions… We know what makes your customers click.
  • 9. It all boils down to... We know what makes your customers click.
  • 10. Social We know what makes your customers click.
  • 11. Social futuresThere’s no doubt the digital world is getting more socialNew technologies allow the web page to become interactive and two-wayFacebook is now the #2 site in the UK and continues to consume user minutesTwitter now has its 170 millionth (active) userAnd messenger tools continue to grow We know what makes your customers click.
  • 12. Social We know what makes your customers click.
  • 13. We know what makes your customers click.
  • 14. We know what makes your customers click.
  • 15. We know what makes your customers click.
  • 16. We know what makes your customers click.
  • 17. Social We know what makes your customers click.
  • 18. We know what makes your customers click.
  • 19. We know what makes your customers click.
  • 20. We know what makes your customers click.
  • 21. We know what makes your customers click.
  • 22. Detecting the next big thing…To spot the next big thing in Social is not always obviousLogic dictates it needs to have a revenue streamThe online world expects your service to be free and ubiquitousBuild now – pay laterUser adoption does not necessarily make for a sustained productMobile is the biggest growth area for social and what comes to mobile will shape social… We know what makes your customers click.
  • 23. Mobile We know what makes your customers click.
  • 24. Mobile futures...2 billion people worldwide will own at least one smartphone by 2015Mobile commerce is set to be worth £19Bn by 202117% of the UK population rely on their mobile for broadband access53% of users are watching TV at the same time as browsing on their MobileNearly half (47%) of UK teenagers own a smartphone Parks Associates, May 2011 IAB , June 2011 Newzoo BV "2011 National Gamers Survey", July 2011 Merkely and Partners, August 2011 Ofcom, August 2011 We know what makes your customers click.
  • 25. Mobile We know what makes your customers click.
  • 26. We know what makes your customers click.
  • 27. We know what makes your customers click.
  • 28. We know what makes your customers click.
  • 29. We know what makes your customers click.
  • 30. We know what makes your customers click.
  • 31. We know what makes your customers click.
  • 32. Mobile We know what makes your customers click.
  • 33. We know what makes your customers click. wtfqrcodes.com
  • 34. We know what makes your customers click. wtfqrcodes.com
  • 35. We know what makes your customers click. wtfqrcodes.com
  • 36. We know what makes your customers click. wtfqrcodes.com
  • 37. We know what makes your customers click. wtfqrcodes.com
  • 38. We know what makes your customers click. theregister.co.uk
  • 39. We know what makes your customers click.
  • 40. Detecting the next big thing…To understand trends in mobile you need to appreciate how fast it movesMarket is increasingly fragmenting and profit is driven by those with end-to-end solutionsMove from focus and profits coming from hardware to softwareMarket is fickle and changes fastWhat Apple and Android do will continue to be the driving force over the next 18 monthsWhat will define the bigger picture is Internet ubiquity… We know what makes your customers click.
  • 41. Ubiquity We know what makes your customers click.
  • 42. Net futuresCloud computingFree access everywhereInternet in every deviceContent on demandThis isn’t a case of what’s hot… » EVERYTHING will be HOT! We know what makes your customers click.
  • 43. How to stay on top of it…Right now, software, services, hardware and systems are disparate and competingIOS is in a battle with Android for supremacy (and Windows and RIM)Apple is a patent and copyright scrum with Samsung, HTC, Motorola, Google andprobably you!Twitter, Facebook, FourSquare, Gowalla, GetGlue and so on all want your exclusiveattentionYour home computer, phone, tablet, television, microwave and car are not reallycommunicatingNone of it is joined up… We know what makes your customers click.
  • 44. How to stay on top of it…To know what will succeed, you have to understand how it can all come togetherSocial, mobile and internet ubiquity are all linked and each a product of the otherWhen the hardware and the software converge and share common goals it will becometruly stickyThe lines between devices will become blurredWhen there are no limits to where or how you connect and your “stuff” is everywhereWhen the price of such things are truly in the reach of the masses We know what makes your customers click.
  • 45. Get on board…Facebook – yesterdayMobile – the day before that!Responsive web design – todayTablets – no longer niche and about to get BIGNear field communication – just around the cornerInternet everywhere –A year or two yet We know what makes your customers click.
  • 46. Thanks for listeningHappy to take more questions online afterwards…Email: martin@eqtr.comTwitter / Skype : martinwjordanMSN / Google Plus / Facebook / : martinwjordan@gmail.comOr by ye olde telegraph lyne: +44 (0)7841 711212 We know what makes your customers click.

×