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Supercharged Storytelling
for Startups
Martin Waxman
September 13, 2013

© 2013 Martin Waxman. All Rights Reserved.
Good to meet you IRL
Do you have
an elevator pitch?
What is publishing and new PR?
It’s not just this…
Or this…
Community management is the new PR
And there’s another important
‘C’ word
Content
What is Content?
Your entire web
presence and all
your offline assets
Start by listening
Listen

Engage
Connect
Think like a publisher and a publicist
• 3Es of content
▫ Educate
▫ Entertain
▫ Engage
Develop an editorial calendar

• Series not one-off
• Reuse in the
extreme
Create remarkable stories…but don’t pollute

We’re all in showbiz
Help, don’t sell

Own the long tail of search
Hub and spoke model
Traditional
marketing & PR
Co-create and cross-promote
Tie it into measurable goals
Start on the inside with a publishing
strategy – an approach to content
that’s based on what you do better
than anyone els...
Four words
Two words

Thank you!
Contact
Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR
Supercharged Storytelling for Startups by Martin Waxman
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Supercharged Storytelling for Startups by Martin Waxman

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These are the slides for Martin Waxman's talk on how startups and entrepreneurs can kickstart their content marketing and PR.

Start on the inside with a publishing strategy – an approach to content that’s based on what you do better than anyone else.

Then find, engage and listen to customers and build a community based on helping and trust.

Once that’s in place, think about the kind amplification you get from publicity - as in making your story public - and how to get your community involved.

For more information, check out my blog post: http://martinwaxman.com/2013/10/21/supercharged-storytelling-for-startups.

Published in: Social Media, Technology, Business
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  • I help tech startups build an engaged community by strategically harnessing publishing, social media and new PR
  • Transcript of "Supercharged Storytelling for Startups by Martin Waxman"

    1. 1. Supercharged Storytelling for Startups Martin Waxman September 13, 2013 © 2013 Martin Waxman. All Rights Reserved.
    2. 2. Good to meet you IRL
    3. 3. Do you have an elevator pitch?
    4. 4. What is publishing and new PR?
    5. 5. It’s not just this…
    6. 6. Or this…
    7. 7. Community management is the new PR
    8. 8. And there’s another important ‘C’ word
    9. 9. Content
    10. 10. What is Content? Your entire web presence and all your offline assets
    11. 11. Start by listening Listen Engage Connect
    12. 12. Think like a publisher and a publicist • 3Es of content ▫ Educate ▫ Entertain ▫ Engage
    13. 13. Develop an editorial calendar • Series not one-off • Reuse in the extreme
    14. 14. Create remarkable stories…but don’t pollute We’re all in showbiz
    15. 15. Help, don’t sell Own the long tail of search
    16. 16. Hub and spoke model Traditional marketing & PR
    17. 17. Co-create and cross-promote
    18. 18. Tie it into measurable goals
    19. 19. Start on the inside with a publishing strategy – an approach to content that’s based on what you do better than anyone else. Then find, engage and listen to customers and build a community based on helping and trust. Once that’s in place, think about the kind amplification you get from publicity - as in making your story public - and how to get your community involved.
    20. 20. Four words
    21. 21. Two words Thank you!
    22. 22. Contact Martin Waxman martinwaxman@gmail.com Blog: myPALETTE Twitter: @martinwaxman Inside PR
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