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These are the slides for Martin Waxman's talk on how startups and entrepreneurs can kickstart their content marketing and PR.
Start on the inside with a publishing strategy – an approach to content that’s based on what you do better than anyone else.
Then find, engage and listen to customers and build a community based on helping and trust.
Once that’s in place, think about the kind amplification you get from publicity - as in making your story public - and how to get your community involved.
For more information, check out my blog post: http://martinwaxman.com/2013/10/21/supercharged-storytelling-for-startups.