Building Social Media Relationships                              Martin Waxman                             November 10, 20...
Nice to meet you
Resume…
Or RESUME…
Social media… a view from above
“I’m old enough to know a lot of things, just fromlife experience. I know that newspapers arewhere you get your political ...
What is social media?
My erstwhile attempt at a definition  Social media is a  democratic, transparent  and conversational way  for people and o...
It’s all about relationships!
What else?• Like MSM (mainstream  media)• …but without a filter• Leaps across borders in a  single bound
And…• It’s DIY• Cost of entry? Practically  non-existent• Two-way conversation• Word spreads fast
Why is social media important?                  Listen                             Engage      Connect
A few considerations• Intersection of personal  and professional• Need to set parameters;  social media policy• New tools,...
What are your goals?
How do you get there?
The glue           Really Simple Syndication              RSS = subscribing
 Now     vs.       Then             Blogging                Writing and publishingPodcasts                Radio/audioVid...
Blogs
Connect and stay connected
Making it happen1. Comment2. Curate3. Create
Are you building relationships? • Online footprint • New skill set: telling   your story visually • Some things don’t   ch...
Resources                             And…• The Tipping Point by Malcolm  Gladwell• Six Pixels of Separation by Mitch  Joe...
Contact: Martin Waxmanmartinwaxman@gmail.com     Blog:myPALETTE Twitter: @martinwaxman
Martin Waxman  McMaster Building Social Media Relationships 2011
Martin Waxman  McMaster Building Social Media Relationships 2011
Martin Waxman  McMaster Building Social Media Relationships 2011
Martin Waxman  McMaster Building Social Media Relationships 2011
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Martin Waxman McMaster Building Social Media Relationships 2011

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Martin Waxman McMaster Building Social Media Relationships 2011

  1. 1. Building Social Media Relationships Martin Waxman November 10, 2011© 2011 Martin Waxman. All rights Reserved.
  2. 2. Nice to meet you
  3. 3. Resume…
  4. 4. Or RESUME…
  5. 5. Social media… a view from above
  6. 6. “I’m old enough to know a lot of things, just fromlife experience. I know that newspapers arewhere you get your political news and how youlook for a job. I know that music comes fromstores. I know that if you want to have aconversation with someone, you call them on thephone. I know that complicated things likesoftware or encyclopedias have to be created byprofessionals.In the last 15 years, I’ve had to unlearn every oneof those things and a million others, becausethose things have stopped being true.” Clay Shirky, Here Comes Everybody
  7. 7. What is social media?
  8. 8. My erstwhile attempt at a definition Social media is a democratic, transparent and conversational way for people and organizations to interact and build relationships and communities of mutual benefit - usually online.(from myPALETTE)
  9. 9. It’s all about relationships!
  10. 10. What else?• Like MSM (mainstream media)• …but without a filter• Leaps across borders in a single bound
  11. 11. And…• It’s DIY• Cost of entry? Practically non-existent• Two-way conversation• Word spreads fast
  12. 12. Why is social media important? Listen Engage Connect
  13. 13. A few considerations• Intersection of personal and professional• Need to set parameters; social media policy• New tools, old rules
  14. 14. What are your goals?
  15. 15. How do you get there?
  16. 16. The glue Really Simple Syndication RSS = subscribing
  17. 17.  Now vs. Then Blogging Writing and publishingPodcasts Radio/audioVideo/streaming TVVirtual communities Actual communitiesTwitter IM… telegramsSmartphones Telemarketing
  18. 18. Blogs
  19. 19. Connect and stay connected
  20. 20. Making it happen1. Comment2. Curate3. Create
  21. 21. Are you building relationships? • Online footprint • New skill set: telling your story visually • Some things don’t change
  22. 22. Resources And…• The Tipping Point by Malcolm Gladwell• Six Pixels of Separation by Mitch Joel• Groundswell by Charlene Li & Josh Bernoff• The Now Revolution by Jay Baer and Amber Nasland• Here Comes Everybody by Clay Shirky• Content Rules by Ann Handley & CC Chapman
  23. 23. Contact: Martin Waxmanmartinwaxman@gmail.com Blog:myPALETTE Twitter: @martinwaxman

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