Social Media Barometer
Martin Waxman, APR
Executive Vice President
Thornley Fallis Communications
Toronto, Ontario, Canada...
Good	
  to	
  meet	
  you	
  IRL	
  
	
  
@mar-nwaxman	
  
Search	
  me…	
  
Search	
  me…	
  
Search	
  me…	
  
Ontogeny	
  recapitulates	
  phylogeny	
  
Is	
  seman5c	
  search	
  
the	
  end	
  of	
  
serendipity?...
The	
  new	
  genera5on	
  gap	
  
Mobility	
  means	
  
never	
  having	
  to	
  say	
  
you	
  can’t	
  reach	
  me	
  
The	
  face	
  of	
  new	
  media	
  
We	
  do	
  the	
  programming	
  
but	
  we	
  don’t	
  get	
  paid	
  
We’re	
  all	
  in	
  showbiz	
  
Beyond	
  	
  	
  publicity…	
  	
  
Time	
  for	
  	
  PR	
  to	
  lead	
  
…puFng	
  things	
  in	
  focus	
  
How	
  we	
  get	
  there	
  
1. Strategy	
  
2. Training	
  
3. Content	
  
	
  
Social	
  Media	
  Barometer	
  
1.  Search	
  me	
  –	
  seman5c	
  search…is	
  it	
  the	
  end	
  of	
  
serendipity?	...
Contact: Martin Waxman
waxman@thornleyfallis.com
Thornley Fallis
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR
IABC 2014 Social Media Barometer
Upcoming SlideShare
Loading in...5
×

IABC 2014 Social Media Barometer

1,150

Published on

I started in PR as an entertainment publicist and was really proud of what I did. I knew – and so did my clients – that I could call a journalist and more often than not, they’d run with my story. And that would sell tickets or books, or get people to an event.

Then I became a PR agency professional and had to learn a whole new vocabulary – corporate-speak – and refer to publicity as media relations.

These days, I’m just @martinwaxman and, like many of you, I live a lot more of my life in public and my personal and professional worlds collide all the time in ways I would have never imagined.

To paraphrase author, professor and digital strategist Clay Shirky, where there was once scarcity (as in few media), we now have abundance (social media), amateurs competing directly with professionals every day.

Things have changed. And traditional PR just doesn’t perform the way it used to.

I’ve noticed several emerging trends that are reshaping our profession and the way we communicate:

1. Search me – semantic search…is it the end of serendipity? And don't forget social or mobile.
2. New generation gap – 35 is the dividing line and it's time for boomers to listen to millennials and change the way we do things.
3. Mobility means never having to say you can't reach me - our online connections are always with us. The key is to think big for the small screen.
4. Face of new media – we’re the programmers, viewers producers and critics all rolled up into one.
5. We're all in showbiz – media’s adapting. PR can no longer sit idly by. We need to combine publishing and publicity and tell stories visually and not just with words.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,150
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "IABC 2014 Social Media Barometer"

  1. 1. Social Media Barometer Martin Waxman, APR Executive Vice President Thornley Fallis Communications Toronto, Ontario, Canada @martinwaxman #IABC14  
  2. 2. Good  to  meet  you  IRL     @mar-nwaxman  
  3. 3. Search  me…  
  4. 4. Search  me…  
  5. 5. Search  me…   Ontogeny  recapitulates  phylogeny   Is  seman5c  search   the  end  of   serendipity?    
  6. 6. The  new  genera5on  gap  
  7. 7. Mobility  means   never  having  to  say   you  can’t  reach  me  
  8. 8. The  face  of  new  media   We  do  the  programming   but  we  don’t  get  paid  
  9. 9. We’re  all  in  showbiz   Beyond      publicity…     Time  for    PR  to  lead  
  10. 10. …puFng  things  in  focus  
  11. 11. How  we  get  there   1. Strategy   2. Training   3. Content    
  12. 12. Social  Media  Barometer   1.  Search  me  –  seman5c  search…is  it  the  end  of   serendipity?     2.  Genera6on  gap  –  35  is  the  new  dividing  line   3.  I’d  like  that  to  go  –    mobility  means  our  online   connec5ons  are  always  with  us   4.  Face  of  new  media  –  we’re  the  programmers  yet   we  don’t  get  paid   5.  We’re  all  in  showbiz  –  new  PR  means  ac5ng  like   a  media  outlet    
  13. 13. Contact: Martin Waxman waxman@thornleyfallis.com Thornley Fallis Blog: myPALETTE Twitter: @martinwaxman Inside PR
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×