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Social Media (Influence) Marketing by Martin Walsh

by Principal Digital Marketing Consultant at Commonwealth Bank on Mar 21, 2011

  • 12,660 views

This is the detailed Social Media (Influence) Marketing Framework I developed a few years ago but which I constantly update based on practical experience implementing it in my roles at Microsoft and ...

This is the detailed Social Media (Influence) Marketing Framework I developed a few years ago but which I constantly update based on practical experience implementing it in my roles at Microsoft and IBM. I have shared this strategic framework with many other organisations and provided advice on how to define, implement, operationalise and execute this tactic, particularly in context of a 360 degree integrated program and or campaign.

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Social Media (Influence) Marketing by Martin Walsh Social Media (Influence) Marketing by Martin Walsh Presentation Transcript