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Social CRM Definition By Martin Walsh

by Principal Digital Marketing Consultant at Commonwealth Bank on Jul 06, 2009

  • 36,394 views

This is a draft document to try and explain the concept of Social CRM, it's benefits and how it fits into the overall marketing discipline. ...

This is a draft document to try and explain the concept of Social CRM, it's benefits and how it fits into the overall marketing discipline.

This is still a work in process so please feel free to contact me with suggestions!

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14 of 4 previous next Post a comment

  • frubio Felix Rubio, Sales Engineering at Jive Software interesting here is that social crm is the intersection of crm, social media and web-analytics. The web analytics part generally gets ignored in most social crm conversations 1 year ago
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  • frubio Felix Rubio, Sales Engineering at Jive Software Good Definition 1 year ago
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  • zenMonkey zenMonkey thanks for sharing. bought clarity to some concepts for me. 3 years ago
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  • DrewCM Andrew Marshall, Principal at Primed Associates, LLC A clear overview of the complexity of incorporating social media into your client relationship management methods. 4 years ago
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